Section 5 in ELECTRONIC MEDIA ADVERTISING POLICY, 2023
5. OBJECTIVES OF ADVERTISING:-
(a)Coverage: The primary objective of the Government by advertising is to secure the widest possible coverage of the intended content or message for multiple purposes as envisioned by the concerned department of the government and as the DIPR, Govt of Punjab may deem fit through Electronic Media.(b) Not to take into account political affiliation or editorial policies: In releasing advertisements to channels, the Director shall not take into account the political affiliation or editorial policies of channels but may consider the type of content being broadcasted by a particular television channel or radio station. The Director will not release advertisements to any channel which incites or tends to incite communal passion, preaches violence offends the sovereignty and integrity of India or violates the socially accepted norms of public decency and behavior.
