Section 11 in ELECTRONIC MEDIA ADVERTISING POLICY, 2023
11. RELEASE OF SPOTS, ETC:
(1)As soon as a requisition for release of advertisements) is received from various Government Clients; the DIPR, Government of Punjab, may prepare a suitable media plan, keeping in view the contents of the message, the target audience and budget.(2)Appropriate weight-age may be given to regional/local Channels and Stations as the Director, DIPR, Government of Punjab deem fit considering the Information, Communication and Educational needs of the people of Punjab.
