Section 8(8) in ELECTRONIC MEDIA ADVERTISING POLICY, 2023
8.1Criteria for fixation of rates of empanelled TV Channels:(a)BOC rates for TV /Radio- channels would be applicable, if available. The rates of empanelled channels may be recommended by the committee if the BOC rates are not available.(b)The rates of empanelled channels may be recommended by the committee if the BOC rates are not available after considering the following:(a)Comparison on the basis of the six month average of C&S Viewership Data of TAM (15+age group, both male/female, all SECs, All-India market for National channel and respective State for regional channels) except for channels catering for information/entertainment/educational needs of people of Punjab State. If the channel is less than 6 (respective) number of months old or between 3-6 months, it would be considered based on data, if available, and rates of these channels with Doordarshan, wherever possible, and comparison with channels in their respective genre and programmers.(b)Negotiations based on market rates/card rates offered by channels.
