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23. The TRAI in continuation of its policy making came out with a recommendation on the 'Implementation of Digital Addressable Cable TV Systems in India' in the year 2010. The TRAI suggested several recommendations stated therein. The shift from the analog to the digital system would require a subscriber to purchase STB, which is placed in the house of the subscriber. The STB would approximately cost of Rs.999/- onwards and depends on the quality and the market forces. By virtue of digitization, the exact number of subscribers, the choice of their programmes, whether payment is being made or not, etc., can be monitored by the MSO, thus shifting control from LCO to MSO altogether.
34. By digitization and the addition of a STB to the television, the viewer could experience a range of interactive services. With digitization, it is possible to provide programmes in High Definition Television with higher resolution and improved sound. The Consultation Paper identified areas that needed to be addressed for the purposes of ensuring digitization.
35. The TRAI in continuation of its policy making came out with a recommendation on the Implementation of Digital Addressable Cable TV systems in India in the year 2010. The recommendations noted some of the issues in the analog cable TV market. A shift from the analog to the digital system would require a subscriber to purchase a STB, which is placed in the house of the subscriber. Pursuant to the recommendations and the information available with it, respondent No.1 expressed its final view for digitization. As per the same, it was decided as a policy that Phase II, which included Bangalore and Mysore be digitized before 31.3.2013. It is pursuant to these recommendations and the change in the policy of the State, the notification dated 11.11.2011 was issued.