India (hereinafter, ASCI).
12. ASCI is a self-regulated body operating in the advertising field,
governing standards for advertisements under the 'Code for Self ... ASCI, which reviews the complaints
received by the ASCI against advertisements, to ascertain whether such
advertisements are compliant with the ASCI Code
ground that the said advertisement does not comply with the
advertising code of ASCI. The Plaintiff was then issued a notice and it
appeared before ... advertisement
contravened Chapter |, Clauses I.1, 1.4 and 1.5 of the
ASCI Code. This complaint was UPHELD.
In view of the above CCC recommendation
India LLP, and a complaint was raised by it before the ASCI. The
ASCI, vide email dated 13th July, 2023 intimated the Plaintiff regarding ... exaggeration, contrary to Clauses 1.1, 1.4
and 1.5 of the ASCI Code.
7. Vide order dated 24th November, 2023, the Court directed ASCI to cite
that it is not a member of ASCI and is hence not bound by the
decisions of ASCI. It has, therefore, been granted interim protection ... available but the remedy
available before ASCI cannot be said to be equally
efficacious remedy. ASCI, even if finds merit in
complaint, can only recommend
Code for Self-Regulation of Advertising Content in India published by the
Advertisement Standard Council of India (ASCI).
CS (COMM) 304/2022 Page
Amway India Enterprises Pvt. Ltd. vs 1Mg Technologies Pvt. Ltd. & Anr. on 8 July
final
report filed by the Advertising Standards Council of India ('ASCI'), which
is an expert opinion, in fact, does not find any deficiency ... verified from Delhi High Court Order Portal by scanning the QR code shown above.
The Order is downloaded from the DHC Server
THROUGH ITS GENERAL
SECRETARY & ORS. ..... Defendants
Through: Ms. Avni, Advocate for ASCI.
Mr. Vineet Dhanda CGSC, for R-
UOI (M. 9811013810)
CORAM:
JUSTICE PRATHIBA ... mode.
2. Ms. Avni Singh, ld. Counsel accepts notice on behalf of ASCI.
3. List on 18th January, 2024.
PRATHIBA M. SINGH, J.
JANUARY
