fastest and
most powerful formula is misleading and violative of the ASCI
Code
(ii) The claim that the Mortein product provides 100%
protection even after ... switch-off is misleading and violative of
the ASCI Code
(iii) The claim that Mortein is 'More Safe' is misleading and
violative
fastest and
most powerful formula is misleading and violative of the ASCI
Code
(ii) The claim that the Mortein product provides 100%
protection even after ... switch-off is misleading and violative of
the ASCI Code
(iii) The claim that Mortein is 'More Safe' is misleading and
violative
unlawful and biased conduct and
impugned provisions of the ASCI Code, which are ex-facie violative of the
Indian Contract Act, 1872 , fundamentally infirm ... voluntarily submitted itself to the guidelines, regulations and
the ASCI Code. Hence, the plaintiff is bound by the said provisions
including the impugned decision dated
self-regulatory council
governed by its own self-regulation code called ASCI Code under which
mechanism is available to deal with complaints against advertisements ... member of the respondent organization and governed by the ASCI
Code, 2006. While laying stress on the self-regulatory mechanism under
the Code
India (hereinafter, ASCI).
12. ASCI is a self-regulated body operating in the advertising field,
governing standards for advertisements under the 'Code for Self ... ASCI, which reviews the complaints
received by the ASCI against advertisements, to ascertain whether such
advertisements are compliant with the ASCI Code
India LLP, and a complaint was raised by it before the ASCI. The
ASCI, vide email dated 13th July, 2023 intimated the Plaintiff regarding ... exaggeration, contrary to Clauses 1.1, 1.4
and 1.5 of the ASCI Code.
7. Vide order dated 24th November, 2023, the Court directed ASCI to cite
Server on 30/11/2023 at 00:36:36
ASCI Code or any other advertising laws; and
e. A decree of declaration that the order ... cannot be subject to ASCI, yet it sent a detailed
response.
17. Learned senior counsel submits that on 21.09.2023, ASCI passed an
order rejecting
does not
constitute violation of any advertising law or the ASCI Code. It is the
case of the Plaintiff that in 2004, Plaintiff launched
Plaintiff
Through: Appearance not given.
versus
THE ADVERTISING STANDARDS COUNCIL OF INDIA (ASCI)
& ANR.
..... Defendant
Through: Ms. Avni Singh, Advocate for D-1.
CORAM ... verified from Delhi High Court Order Portal by scanning the QR code shown above.
The Order is downloaded from the DHC Server
Reliance Infrastructure Ltd, Mumbai vs Acit 14(1)(2) , Mumbai on 23 March, 2023
IN
