Kalyanpuri Flour Mills Private Limited vs Jugal Kishore Harbanslal on 13 March, 2002
In James Chadwick Brothers v. National Sewing Thread Co., AIR 1951 Bom 147, it was held by the Division Bench that it is important to find out the distinguishing or essential feature of the trade mark already registered and what is the main feature or the main idea underlying the trade mark and ascertain if the trade mark whose registration is sought contains the same distinguishing or essential feature or conveys the same idea. The question to be asked what would be the salient feature of the mark which in future would lead the purchaser to associate particular goods with that trade mark. Applying this test there is no doubt that the Applicants' trade mark will be identified as ELEPHANT and their goods will be referred to or called for under
the name of ELEPHANT BRAND and ELEPHANT BRAND only. I hold that the Applicant's trade mark is deceptively similar to the Opponent's registered trade marks and as such Section 12(1) constitutes a bar to the registration of the Applicants' mark in this case.