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The Dy. Cit, Circle-1(1)(2),, ... vs M/S. Liva Healthcare Ltd. ( Now Cadila ... on 28 December, 2018

"We have heard both the parties. Mr. Soparkar is very fair in pointing out at the outset that this tribunal's decision in Asstt. CIT v. Liva Healthcare Ltd. [2016] 161 ITD 63/73taxmann.com 171 (Mum. - Trib.) upholding such a disallowance in case of pharmaceutical companies offering free samples to doctor post introduction of the relevant product in market after establishing end use; is hit by Section 37(1) explanation.
Income Tax Appellate Tribunal - Ahmedabad Cites 7 - Cited by 4 - Full Document

Pr. Commissioner Of Income Tax-10 vs M/S. Pizi Marketing Services Pvt. Ltd. ... on 3 September, 2019

He further quotes another co-ordinate bench decision in Dy. CIT v. PHL Pharma (P.) Ltd. [2017] 163 ITD 10/78taxmann.com 36 (Mum. - Trib.) distinguishing the above case law in Revenue's favour whilst deleting an identical disallowance on the ground that such business promotion expenses are allowable as business expenditure not hit u/s. 37(1) explanation. We afforded ample rebuttal opportunity to the Revenue. Learned Departmental Representative fails to indicate any distinguishing features therein. We find that the above latter co-ordinate bench has elaborately discussed all case laws,
Bombay High Court Cites 0 - Cited by 4 - N M Jamdar - Full Document
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