7.3.i. For the sake of convenience, we extract below the
operative portion of the order passed by the Delhi Bench of
: 11 : ITA No. 1928/Mum/2016
this Tribunal in the case of Burberry India Pvt. Ltd., Vs. ACIT
in ITA Nos. 758 & 7684/Del/2017, dt. 22-06-2018:
11. This view has also been affirmed by the Bombay High Court in
its judgment dated 07.11.2014 in Commissioner of Income Tax v.
L'Oreal India Pvt. Ltd. (ITA No. 1046 of 2012), where the Court found
that there was no error in law committed by the ITAT when it held
that RPM was the Most Appropriate Method in case of distribution or
marketing activities especially when goods are purchased from
associated entities and there are sales effected to unrelated parties
without any further processing.
In respect of the observations of the Ld. DRP that the assessee has incurred
substantial AMP, and other expenses, in relation to its turnover, and is therefore,
not a simple distributor in terms of the requirement of using RPM, Ld. AR has
rightly placed reliance on the decision reported in Nokia India Private Limited
vs. DCIT (2015) 153 ITD 508 (Delhitrib.) wherein it was held that the incurring
of high advertisement and marketing expenses by the assessee vis-avis the other
comparable companies does not in any manner affect the determination of ALP
under the RPM. In the above decision it was held that, -