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other group companies on account of payment made to M/s Interbrand, a company engaged in creation and developments of brands and claimed the said ... intangible asset as per sec.32 . This intangible asset was modified by interbrand (Consultant) to give it a flavor of youth, vibrancy & modern look

Nirma Chemical Works Ltd.,, Ahmedabad vs Assessee on 19 July, 2016 IN THE INCOME TAX

mark "VOGUE". A survey conducted by the very agency "Interbrand", whose survey in the year 1991 is relied upon