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[Cites 8, Cited by 0]

Delhi High Court

Austin Nichols & Co Inc & Anr vs Gwalior Distilleries Private Ltd & Anr on 18 August, 2022

Author: Navin Chawla

Bench: Navin Chawla

                    *        IN THE HIGH COURT OF DELHI AT NEW DELHI
                                                          Reserved on:21.07.2022
                                                          Date of decision:18.08.2022
                    +        CS(OS) 250/2010 & I.A. 1806/2010 & 463/2022

                             AUSTIN NICHOLS & CO INC & ANR         ..... Plaintiffs
                                          Through: Ms.Mamta   Jha,       Mr.Abhijeet
                                                    Rastogi & Mr.Vishesh Kumar,
                                                    Advs.

                                                       versus

                             GWALIOR DISTILLERIES PRIVATE LTD                       ..... Defendant
                                          Through: None.

                    CORAM:
                    HON'BLE MR. JUSTICE NAVIN CHAWLA
                    1.       The plaintiffs have filed the present suit praying inter-alia for a
                    decree of permanent injunction restraining the defendant, its directors,
                    assigns        in      business,   distributors,   licensees   and     dealers      from
                    manufacturing, selling, offering for sale, advertising, directly or
                    indirectly dealing in whiskey or any other alcoholic beverages under the
                    impugned             trade   mark/logo/label   SEAGRAM'S         and/or       ROYAL
                    CHAMP or any other trade mark/logo/label as may be deceptively
                    similar to the trade marks of the plaintiffs that is SEAGRAM'S or
                    SEAGRAM'S logo or ROYAL STAG or its label amounting to
                    infringement of trade marks registrations of the plaintiffs, passing off,
                    unfair competition, as also infringement of copyright of the plaintiffs.
                    The plaintiffs also pray for rendition of accounts of profits earned by the



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                     defendant or in the alternative, a decree of Rs. 20 Lakh (Rupees Twenty
                    Lakh only) and the costs of the suit.

                    SEAGRAM'S

                    2.       The plaintiff no. 2 was originally known as 'Seagram India Pvt.
                    Ltd.' before the change of name to the present one with effect from
                    23.04.2007. (Exh. PW-1/4).

                    3.       The plaintiffs assert that their predecessor in the business was 'The
                    Seagram Company Ltd.', a company incorporated under the laws of
                    Canada, and was the ultimate holding company of the Seagram Group
                    through its various subsidiaries and group companies, having presence in
                    many countries of the world.

                    4.       It is asserted that 'Pernod Ricard S.A.' (the parent company of the
                    plaintiffs) acquired a part of the Seagram Group in December 2001. The
                    Seagram Company Ltd. assigned their various trade marks, service
                    marks, trade names and logos along with the goodwill of the business to
                    'Pernod Ricard S.A.' Alcoholic beverages under various brands of
                    Pernod Ricard Group continue to use the trade mark 'SEAGRAM'S' and
                    'SEAGRAM'S CREST DESIGN' (hereinafter referred to as 'the
                    SEAGRAM Marks') along with the respective brands, such as
                    'Seagram's Blenders Pride', 'Seagram's Imperial Blue' etc.

                    5.       The plaintiffs assert that the plaintiff nos. 1 and 3 and their
                    predecessors have been carrying on the business of bottling and
                    marketing of alcoholic beverages in India through the plaintiff no. 2
                    under the name of 'Seagram India Pvt. Ltd.' since the year 1995 with the
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                     trade mark SEAGRAM being the key and distinguishing feature. Though
                    the name of plaintiff no. 2 changed in 2007, however, it continued to use
                    the SEAGRAM Marks.

                    6.       It is asserted that the plaintiff no. 3 is the proprietor of the
                    SEAGRAM Marks and the plaintiff no. 2 is the licensed user of the
                    SEAGRAM Marks under the name of 'Seagram India Pvt. Ltd.' since
                    the year 1995. The SEAGRAM Marks have been used by the plaintiffs
                    internationally since 1940 and in India since 1995.

                    7.       The plaintiffs state that the SEAGRAM Marks are registered
                    worldwide and also in India. The Certificates for Use in Legal
                    Proceedings for trade mark registration nos. 105507, 634730 and 854323
                    under Class 33 are Exh. PW-1/10, Exh. PW-1/11 and Exh. PW-1/12
                    respectively. It is asserted that these registrations are valid and subsisting.
                    It is further asserted that though these registrations are in the name of
                    Lawrenceburg Distillers and Importers LLC (the erstwhile name of the
                    plaintiff no. 3), the plaintiff no. 3 has taken steps to record the change of
                    name to 'Pernod Ricard USA LLC' and the same has been accepted by
                    the Trade Marks Registry. The Certificates for Use in Legal Proceedings
                    for trade mark registration nos. 105507, 634730 and 854323 under Class
                    33 recording the plaintiff no. 3 as the subsequent proprietor of the
                    SEAGRAM Marks are Exh. PW-1/23 (Colly.)

                    8.       It is the case of the plaintiffs that the SEAGRAM Marks have
                    acquired worldwide goodwill and reputation, including in India, on
                    account of sale and marketing of varieties of alcoholic beverages in
                    several countries worldwide as also in India.
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                     ROYAL STAG

                    9.       It is asserted that one of the whiskies manufactured and marketed
                    by the plaintiff no. 2 since the year 1995 is under the trade mark ROYAL
                    STAG. The trade mark ROYAL STAG is a coined trade mark, having
                    no significance or meaning in common parlance, and no correlation to the
                    character or quality of whiskey marketed there under.

                    10.      The plaintiffs assert that the volume of sales of the goods bearing
                    the mark ROYAL STAG in India rose from Rs. 4.04 Crore (Rupees Four
                    Crore Four Thousand only) in the year 1995 to Rs. 848.68 Crore (Rupees
                    Eight-Hundred Forty-Eight Crore Sixty-Eight Thousand only) in the year
                    2008. The plaintiffs further assert that the marketing expenditure incurred
                    by them in the advertisement and promotion of goods bearing the mark
                    ROYAL STAG have increased substantially from Rs. 1 Crore (Rupees
                    One Crore only) in the year 1995 to Rs. 42.37 Crore (Rupees Forty-Two
                    Crore Thirty-Seven Lakh only).

                    11.      The plaintiff no. 1 had filed and obtained registration for the trade
                    mark ROYAL STAG internationally as well as in India. Certificates of
                    its Indian registrations no. 709137 dated 10.07.1996 in Class 33 for
                    'wines, spirits and liqueurs', 1228614 and 1228616 in Class 28, 1228617
                    and 1228615 in Class 25, and 1280949 in Class 9 are marked as Exh.
                    PW-1/15 (Colly.). The Certificates for Use in Legal Proceedings for
                    trade mark registration nos. 1228612 in Class 28, 1228613 in Class 25
                    and 1280950 in Class 9 are marked as Exh. PW-1/16 (Colly.). The
                    plaintiffs claim that the above registrations are valid and subsisting.


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                     12.      The plaintiff no. 1 has assigned trademark registrations for
                    ROYAL STAG to the plaintiff no. 2 vide the Intellectual Property Rights
                    Agreement dated 27.06.2018. A copy of the Confirmatory Deed of
                    Assignment dated 08.08.2018 filed before the Trade Marks Registry is
                    Exh. PW-1/22. A list of registrations assigned by the above documents is
                    provided by the plaintiffs as below:

                    Trade Mark            Registration No. & Class & Goods           Status & Valid up
                                          Date             of description            to
                                          Registration
                    ROYAL STAG            709137              Class 33               Registered     and
                    (Registration of this 10/07/1996          "Wines,      Spirits   valid    up     to
                    trade mark shall                          and        Liqueurs    10/07/2026
                    give no right to the                      included in class
                    exclusive use of the                      33"
                    word 'ROYAL')
                                          1228612             Class 28               Registered     and
                                          29/08/2003          "Games          and    valid    up     to
                                                              playthings,            29/08/2023
                                                              gymnastic       and
                                                              sporting    articles
                                                              (except clothing)
                                                              ornaments       and
                                                              decorations      for
                                                              Christmas      trees
                                                              included in class
                                                              28"
                                          1228613             Class 25               Registered     and
                                          29/08/2003          "Clothing              valid    up     to
                                                              including     boots,   29/08/2023
                                                              shoes and slippers
                                                              included in class
                                                              25."




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                                          1228614      Class 28             Registered       and
                                         29/08/2003   "Games          and valid     up       to
                                                      playthings,          29/08/2023
                                                      gymnastic       and
                                                      sporting    articles
                                                      (except clothing),
                                                      ornaments       and
                                                      decorations      for
                                                      Christmas trees."

                                         1228615      Class 25            Registered        and
                                         29/08/2003   "Clothing           valid    up        to
                                                      including    boots, 29/08/2023
                                                      shoes          and
                                                      slippers"


                    ROYAL STAG           1228616      Class 28               Registered     and
                                         29/08/2003   "Games          and    valid    up     to
                                                      playthings,            29/08/2023
                                                      gymnastic       and
                                                      sporting    articles
                                                      (except clothing),
                                                      ornaments       and
                                                      decorations      for
                                                      Christmas      trees
                                                      included in Class
                                                      28."
                    ROYAL STAG           1228617      Class 25               Registered     and
                                         29/08/2003   "Clothing              valid    up     to
                                                      including    boots,    29/08/2023
                                                      shoes           and
                                                      slippers."
                    ROYAL STAG           1280949      Class 09               Registered     and
                                         27/04/2004   "CD & Cassettes        valid    up     to
                                                      included in class      27/04/2024
                                                      9"




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                                           1280950           Class 09          Registered       and
                                          27/04/2004        "CD & Cassettes valid      up       to
                                                            included in class 27/04/2024
                                                            9"




                                          1552103           Class 33          Registered       and
                                          23/04/2007        "Wines, Spirits & valid    up       to
                                                            Liquors"          23/04/2027




                    13.      The Certificates for Use in the Legal Proceedings for various trade
                    mark registrations recording the plaintiff no. 2 as the subsequent
                    proprietor of ROYAL STAG trade mark/logos/labels are on record as
                    Exh. PW-1/25 (Colly.).

                    14.      The plaintiffs also place reliance on the registrations obtained by
                    plaintiff no. 1 with respect to the ROYAL STAG mark and its label in
                    foreign jurisdictions such as Belgium, the Netherlands, Luxembourg (in
                    short, 'Benelux'), Bulgaria, Romania and Nepal [Exh. PW-1/14
                    (Colly.)].

                    15.      The plaintiffs, with respect to the ROYAL STAG label, state that
                    the same constitutes an 'original artistic work' within the meaning of
                    Section 2(c) of the Copyright Act, 1957 (in short, 'Copyright Act') and is

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                     accorded copyright protection in India. The ROYAL STAG label
                    comprises of a cream background with a prominent device of a thick
                    swirling ribbon downwardly in burgundy and golden colours and the
                    trade mark ROYAL STAG represented upon the burgundy surface of the
                    ribbon in bold cream colour letterings; and the SEAGRAM Marks
                    depicted at the top of the label as also the bottom. Reference in this
                    regard may be made to a photograph of the plaintiffs' ROYAL STAG
                    whiskey, which has been marked as Exh. PW-1/18.

                    16.      The learned counsel for the plaintiffs has drawn the attention of
                    this Court to the order passed by this Court dated 17.08.2016 in CS(OS)
                    1716 of 2015, titled Austin Nichols & Co Inc & Anr. v. Idea Distilleries
                    (P) Ltd, whereby the ROYAL STAG mark of the plaintiffs was declared
                    to be 'well-known', as defined in Section 2(1)(zg) of the Trade Marks
                    Act, 1999 (in short, 'the Act'), as it has acquired high degree of
                    distinctiveness and recognition amongst consumers, and thus requires
                    protection of widest and beyond limitation or constriction of category of
                    goods or services that it is used for.

                    17.      It is asserted that on account of the extensive trade usage by the
                    plaintiffs since the year 1995, the trade mark comprising the ROYAL
                    STAG label and the trade dress have become distinctive of whiskey
                    marketed by and originating from the plaintiffs and insignia of source in
                    the minds of the consumers at large. Since the first adoption of ROYAL
                    STAG trade dress and the label in the year 1995, its broad, visual,
                    essential and distinguishing features, as described hereinabove, have
                    remained the same and consistent. The plaintiffs submit that the ROYAL

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                     STAG mark has acquired highest degree of distinctiveness and visual
                    impression in the minds of the consumers. There have been some minor
                    variations from time to time, not affecting the overall get up of the label
                    and the trade dress of the goods bearing the mark ROYAL STAG.

                    USE BY THE DEFENDANT

                    18.      It is the case of the plaintiffs that the plaintiff no. 2 became aware
                    of the fact that the defendant has filed an application before the Trade
                    Marks Registry seeking registration of the mark ROYAL CHAMP vide
                    application no. 1576335, advertised in the Trade Marks Journal no. 1408
                    dated 16.01.2009. In light of the same, the plaintiff nos. 1 and 2 filed
                    their Notice of Opposition against the said application on 29.04.2009
                    [Exh. PW-1/19 (Colly.)].

                    19.      In the fourth week of December, 2009, it came to the knowledge of
                    the plaintiffs that the defendant was manufacturing, bottling and selling
                    whiskey bearing the trade mark ROYAL CHAMP and under a
                    deceptively-similar label to that of the plaintiff's ROYAL STAG label.
                    The defendant was also found to be using bottles embossed with the
                    SEAGRAM Marks thereon. In the affidavit filed by the PW-1, she
                    details that the present suit was necessitated as the defendant was either
                    using discarded bottles or getting bottles made with the SEAGRAM
                    Marks.

                    PROCEEDINGS IN THE SUIT:

                    20.      This Court, vide its order dated 16.02.2010, was pleased to pass an
                    ad-interim order restraining the defendant from manufacturing, selling,
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                     offering for sale, advertising, directly or indirectly dealing in whiskey or
                    any other alcoholic beverages under the impugned trademark
                    'SEAGRAM'S' and/or 'ROYAL CHAMP' or the impugned logo/label
                    pertaining thereto or any other trade mark/logo/label, as may be
                    deceptively          similar   with    the    trade    marks     'SEAGRAM'S'           or
                    'SEAGRAM'S' logo or 'ROYAL STAG' or its labels of the plaintiffs as
                    may lead to confusion or deception amounting to passing-off,
                    infringement of plaintiffs' registered trade marks and/or infringement of
                    copyright of the plaintiffs' in the logo/label.

                    21.      On 17.07.2013, the learned counsel for the defendant had tendered
                    in Court the proposed label of the goods of the defendant that it would
                    adopt in the event of the parties arriving at an amicable settlement. The
                    suit was thereafter adjourned on various dates as it was represented that
                    the parties are on the verge of arriving at an amicable settlement.

                    22.      Vide the order of this Court dated 21.01.2016, this Court noted that
                    the parties were unable to arrive at a settlement, and framed the following
                    issues:

                                               "(i) Whether the plaintiff No.1 is the proprietor of
                                               the trade mark ROYAL STAG and ROYAL STAG
                                               Label? OPP
                                               (ii) Whether the plaintiff No.3 is the proprietor of
                                               the trade mark SEAGRAM'S and SEAGRAM
                                               Logo? OPP
                                               (iii) Whether the plaintiff no.1 is the owner of the
                                               copyright in the ROYAL STAG Label? OPP
                                               (iv) Whether the use of the trade mark ROYAL
                                               CHAMP and its label by the defendant amounts to


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                                          infringement of the plaintiffs' registered trade
                                         mark ROYAL STAG and its label? OPP
                                         (v) Whether the use of the trade mark
                                         SEAGRAM'S and SEAGRAM Logo by the
                                         defendant amounts to infringement of the
                                         registered trade mark SEAGRAM'S and
                                         SEAGRAM Logo of the plaintiffs? OPP
                                         (vi) Whether the use of ROYAL CHAMP label by
                                         the defendant amounts to infringement of
                                         plaintiffs' copyright in the ROYAL STAG label?
                                         OPP
                                         (vii) Whether the defendant is committing act of
                                         passing off by use of the trade marks ROYAL
                                         CHAMP, ROYAL CHAMP label and SEAGRAM'S
                                         trade marks? OPP
                                         (viii) Whether use of the trade mark ROYAL in the
                                         impugned manner as first component of two
                                         component mark by the defendant is publici juris?
                                         OPD
                                         (ix) Whether the present Court has no territorial
                                         jurisdiction to entertain the present suit? OPD
                                         (x) Whether the suit has not been filed by a duly
                                         authorised person? OPD
                                         (xi) Whether the plaintiffs are entitled to rendition
                                         of accounts of profit and/ or damages as prayed
                                         for? OPP
                                         (xii) Whether the suit filed by the plaintiffs is
                                         based on concealment of material facts? OPD
                                         (xiii) Relief?"



                    23.      The learned Joint Registrar (Judicial), in its order dated
                    26.09.2018, noted that the learned counsel for the defendant had sought
                    discharge. Court Notice was, therefore, issued to the defendant.


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                     24.      In the order dated 08.02.2019, the learned Joint Registrar (Judicial)
                    noted that the Court Notice had been duly served on the defendant on
                    19.11.2018 and 07.02.2019, however, no one was present on their behalf.

                    25.      Thereafter, notice was again issued to the defendant on an
                    application filed by the plaintiff under Order VI Rule 17 of the Code of
                    Civil Procedure, 1908 (in short, 'CPC'), being I.A. no. 2195 of 2019. The
                    defendant, in spite of being served with this application as well, did not
                    appear.

                    26.      This Court, vide its order dated 16.01.2020, observed that the
                    defendant had not been appearing for several dates and did not even
                    appear on that date. Accordingly, the defendant was proceeded ex-parte
                    and the matter was listed before the learned Joint Registrar (Judicial) for
                    recording of evidence.

                    27.      The learned Joint Registrar (Judicial), vide order dated 26.04.2022,
                    noted the submission of the learned counsel for the plaintiffs that the
                    evidence of the plaintiff had concluded and as the defendant had been
                    proceeded ex-parte, directed the matter be listed before this Court for
                    further directions.

                    EVIDENCE OF THE PLAINTIFFS:

                    28.      The plaintiffs filed the affidavits of evidence of Ms. Divya Vijan,
                    who was examined as PW-1 in the suit.

                    SUBMISSIONS          ON BEHALF OF THE LEARNED COUNSEL FOR THE

                    PLAINTIFF


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                     29.      The learned counsel for the plaintiff submits that the defendant's
                    ROYAL CHAMP label and trade dress establish an overall deceptive-
                    similarity with the plaintiff's ROYAL STAG mark. The defendant's
                    mark ROYAL CHAMP is structurally and phonetically deceptively-
                    similar to the plaintiff's well-known mark ROYAL STAG.                     The
                    defendant has copied all the features that collectively distinguish the
                    plaintiff's trade dress of ROYAL STAG. The bottle of the defendant has
                    a label affixed upon the front panel, having the same colour combination
                    of cream, burgundy and gold- as that of the plaintiffs' ROYAL STAG
                    label. The front panel depicts two thick ribbon devices having a burgundy
                    background and gold borders, upon which the trade mark ROYAL
                    CHAMP is represented in cream colour in bold capital letters, in the
                    same font and manner as the ROYAL STAG mark. The goods of the
                    parties are comparatively depicted hereinbelow:




                             Plaintiff's Royal Stag whiskey    Defendant's Royal Champ whiskey


                    30.      The learned counsel for the plaintiffs further submits that the
                    defendant has been using the SEAGRAM Marks and bottles, which have

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                     been embossed with the same. The bottles showing the embossing of the
                    SEAGRAM Marks on the rear and bottom view of the defendant's
                    ROYAL CHAMP bottle have been marked as exhibits for the purpose of
                    the trial and are on record as Exh. P-4 and Exh. P-5.

                    31.      The learned counsel for the plaintiffs states that the use of similar
                    marks by the defendant is an infringement of its statutory as well as
                    common law rights as also results in passing off, dilution and unfair
                    competition by the defendant.



                    FINDINGS OF THE COURT

                    32.      I have considered the submissions made by the learned counsel for
                    the plaintiffs.

                    Issue No. (i)

                    33.      The plaintiffs have asserted that the plaintiff no. 1 started selling
                    the whiskey under the trade mark ROYAL STAG since the year 1995.
                    The plaintiffs have filed Certificates for Use in Legal Proceedings for the
                    trade mark registrations granted in favour of the plaintiff no. 1, including
                    under Class 33, and thereafter assigned to the plaintiff no. 2. They state
                    that the said registrations remain valid and subsisting. As no evidence to
                    the contrary has been produced by the defendant, the Issue No. (i) is
                    decided in favour of the plaintiffs and against the defendants.




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                     Issue No. (ii)

                    34.      The plaintiffs have proved on record that the name of the plaintiff
                    no. 2, prior to the change thereof on 23.04.2007, was 'Seagram India Pvt.
                    Ltd.'. The plaintiffs have also filed on record the Certificates for Use in
                    Legal Proceedings for trade mark registrations obtained by the plaintiff
                    no. 2 in trade mark SEAGRAM under Class 33. As no evidence to the
                    contrary has been produced by the defendant, the Issue No. (ii) is decided
                    in favour of the plaintiffs and against the defendants.

                    Issue No. (iii)

                    35.      The plaintiffs have claimed that the plaintiff no. 1 is the owner of
                    the copyright in the ROYAL STAG label. This assertion remains
                    unrebutted in evidence. Issue No. (iii) is therefore, decided in favour of
                    the plaintiffs and against the defendant.

                    Issue Nos. (iv) to (vii)

                    36.      From the above narration of facts, it is proved that the plaintiffs are
                    the registered proprietors of the mark ROYAL STAG and the
                    SEAGRAM Marks, including in Class 33. The defendant is using the
                    mark ROYAL CHAMP along with the logo that is deceptively similar to
                    the SEAGRAM Marks of the plaintiffs. The photographs of the
                    defendant's products, Exh. P-1 to P-3 are as under:-




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                     37.      Section 29(1) and Section 29(2)(b) of the Act are reproduced
                    hereinbelow:-

                                          "29. Infringement of registered trade marks.----
                                          (1) A registered trade mark is infringed by a
                                          person who, not being a registered proprietor or a
                                          person using by way of permitted use, uses in the
                                          course of trade, a mark which is identical with, or
                                          deceptively similar to, the trade mark in relation
                                          to goods or services in respect of which the trade
                                          mark is registered and in such manner as to
                                          render the use of the mark likely to be taken as
                                          being used as a trade mark.
                                          (2) A registered trade mark is infringed by a
                                          person who, not being a registered proprietor or a
                                          person using by way of permitted use, uses in the
                                          course of trade, a mark which because of--
                                          xxxx
                                          (b) its similarity to the registered trade mark and
                                          the identity or similarity of the goods or services
                                          covered by such registered trade mark;"

                    38.      In the present case, the goods of the plaintiffs and defendant are
                    identical, that is whiskey. The mark of the defendant is deceptively
                    similar to that of the plaintiffs. The test to be applied for judging the
                    claim of infringement and passing off is of an unwary consumer with
                    average intelligence and imperfect recollection. The same, following the
                    judgments of the Supreme Court in Corn Products Refining Co. v.
                    Shangrila Food Products Ltd., (1960) 1 SCR 968 and Cadila Health
                    Care Ltd. v. Cadila Pharmaceuticals Ltd., (2001) 5 SCC 73, has been
                    reiterated by the judgment of a Co-ordinate Bench of this Court dated
                    26.07.2022 in Mondelez India Foods Pvt. Ltd. and Anr. v. Neeraj Food
                    Products, 2022 SCC OnLine Del 2199, where it has been held as under:


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                                          "29. In two seminal judgements of the Supreme
                                         Court, the test of infringement and deceptive
                                         similarity of competing marks is well settled. The
                                         Supreme Court in Corn Products Refining Co. v.
                                         Shangrila Food Products Ltd., (1960) 1 SCR
                                         968, has observed that the said question has to be
                                         approached from the point of view of a man of
                                         average intelligence and of imperfect recollection.
                                         It was observed that, to such a man, the overall
                                         structural and phonetic similarity and the
                                         similarity of the idea in the two marks is
                                         reasonably likely to cause a confusion between
                                         them. The relevant extracts from the judgment in
                                         Corn Products (supra) are set out below:
                                               "18. We think that the view taken by Desai,
                                               J., is right. It is well known that the question
                                               whether the two marks are likely to give rise
                                               to confusion or not is a question of first
                                               impression. It is for the court to decide that
                                               question. English cases proceeding on the
                                               English way of pronouncing an English
                                               word by Englishmen, which it may be stated
                                               is not always the same, may not be of much
                                               assistance in our country in deciding
                                               questions of phonetic similarity. It cannot
                                               be overlooked that the word is an English
                                               word which to the mass of the Indian people
                                               is a foreign word. It is well recognised that
                                               in deciding a question of similarity between
                                               two marks, the marks have to be considered
                                               as a whole. So considered, we are inclined
                                               to agree with Desai, J., that the marks with
                                               which this case is concerned are similar.
                                               Apart from the syllable "co" in the
                                               appellant's mark, the two marks are
                                               identical. That syllable is not in our opinion
                                               such as would enable the buyers in our
                                               country to distinguish the one mark from
                                               the other.
                                               19. We also agree with Desai, J., that the
                                               idea of the two marks is the same. The
                                               marks convey the ideas of glucose and life
                                               giving properties of vitamins. The

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                                                 Aquamatic case (Harry Reynolds v.
                                                Laffeaty's Ld.) is a recent case where the
                                                test of the commonness of the idea between
                                                two marks was applied in deciding the
                                                question of similarity between them. Again,
                                                in deciding the question of similarity
                                                between the two marks we have to
                                                approach it from the point of view of a
                                                man of average intelligence and of
                                                imperfect recollection. To such a man the
                                                overall structural and phonetic similarity
                                                and the similarity of the idea in the two
                                                marks is reasonably likely to cause a
                                                confusion between them."
                                         30. In Parle Products (P) Ltd. v. J.P. & Co.,
                                         Mysore [AIR 1972 SC 1359], it was held that the
                                         Court has to see similarities and not the
                                         dissimilarities. The relevant extracts of the said
                                         judgment, which has been followed in innumerable
                                         judgments subsequently, are set out hereinbelow:
                                                "According to Kerly's Law of Trade Marks
                                                and Trade Names (9th Edition Paragraph
                                                838) "Two marks, when placed side by
                                                side, may exhibit many and various
                                                differences, yet the main idea left on the
                                                mind by both may be the same. A person
                                                acquainted with the one mark, and not
                                                having the two side by side for comparison,
                                                might well be deceived, if the goods were
                                                allowed to be impressed with the second
                                                mark, into a belief that he was dealing
                                                with goods which bore the same mark as
                                                that with which he was acquainted.
                                                It would be too much to expect that persons
                                                dealing with trademarked goods, and
                                                relying, as they frequently do, upon marks,
                                                should be able to remember the exact
                                                details of the marks upon the goods with
                                                which they are in the habit of dealing.
                                                Marks are remembered rather by general
                                                impressions or by some significant detail
                                                than by any photographic recollection of
                                                the whole. Moreover, variations in detail

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                                                  might well be supposed by customers to
                                                 have been made by the owners of the trade
                                                 mark they are already acquainted with for
                                                 reasons of their own. It is therefore clear
                                                 that in order to come to the conclusion
                                                 whether one mark is deceptively similar to
                                                 another, the broad and essential features
                                                 of the two are to be considered. They
                                                 should not be placed side by side to find out
                                                 if there are any differences in the design
                                                 and if so, whether they are of such
                                                 character as to prevent one design from
                                                 being mistaken for the other. It would be
                                                 enough if the impugned mark bears such
                                                 an overall similarity to the registered mark
                                                 as would be likely to mislead a person
                                                 usually dealing with one to accept the
                                                 other if offered to him."
                                                                                    (Emphasis Supplied)

                    39.      Applying the above test, it is seen that mere use of the word
                    'CHAMP' instead of 'STAG' is not sufficient to distinguish the two
                    marks, especially when combined with the overall get up of the label.
                    The goods are sold over the counter and an unwary consumer is likely to
                    confuse one for the other.
                    40.      The plaintiffs have also been able to establish a long, continuous
                    use of its trade marks. As held herein above, the mark of the defendant is
                    deceptively similar to that of the plaintiffs. In fact, it is clearly intended to
                    deceive the unwary consumer. The defendant is, therefore, guilty of
                    passing off its goods as that of the plaintiffs.
                    41.      The use of the offending marks by the defendant shall also cause
                    dilution of the marks of the plaintiffs. This Court, in Tata Sons Ltd. v.
                    Manoj Dodia & Ors., CS(OS) 264 of 2008, held that a well-known trade
                    mark is a mark which is widely known to the relevant general public and

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                     enjoys a comparatively high reputation amongst them. It further held that
                    when a person uses another person's 'well-known trade mark', he tries to
                    take advantage of the goodwill that such a 'well-known trade mark'
                    enjoys. Such an act constitutes as unfair competition. It also causes
                    dilution of a 'well-known trade mark' as it loses its ability to be unique
                    and distinctively identified and distinguish as one source and consequent
                    change in perception which reduces the market value or selling power of
                    the product bearing the well-known trade mark.
                    42.      The label of the defendant is a colourable and slavish imitation of
                    the plaintiffs' ROYAL STAG label and also amounts to copyright
                    infringement under Section 51 read with Section 55 of the Copyright Act.
                    43.      The issue nos. (iv) to (vii) are accordingly decided in favour of the
                    plaintiffs and against the defendant.
                    Issue Nos. (viii) to (x) and (xii)
                    44.      The onus of proving these issues was on the defendant. As noted
                    herein above, the defendant has not led any evidence in the suit. The
                    above issues are therefore, decided against the defendant.
                    Issue No. (xi)
                    45.      In the present case, the adoption by the defendant of the trade
                    marks ROYAL CHAMP and the deceptively-similar logo to the
                    SEAGRAM logo of the plaintiffs was clearly intended to deceive the
                    unwary consumer and to ride on the reputation and goodwill of the
                    plaintiffs. As held herein above, the same was intended to cause dilution
                    of the marks of the plaintiffs.
                    46.      At one point of time, the defendant had agreed to give up use of
                    the impugned label and trade mark in offer of settlement of disputes.

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                     However, the settlement could not materialise and the suit continued. The
                    defendant thereafter stopped appearing, however, the plaintiffs have
                    spent further amount of money towards litigation costs, including court
                    fee, counsels' fees and miscellaneous expenses.
                    47.      Therefore, considering the observations of the Supreme Court on
                    the issue of costs to be awarded in commercial matters in Uflex Ltd. v.
                    Government of Tamil Nadu & Ors. [Civil Appeal Nos.4862- 4863 of
                    2021, decided on 17th September, 2021] and of this Court in Intel
                    Corporation v. Dinakaran Nair & Ors., 2006 SCC OnLine Del 459, as
                    also, in terms of the Commercial Courts Act, 2015 and the Delhi High
                    Court (Original Side) Rules, 2018 read with Delhi High Court Intellectual
                    Property Division Rules, 2022, the plaintiffs are held entitled to damages
                    and costs quantified at Rs. 20 Lakh.
                    Issue No. (xiii)
                    48.      In view of the above, the suit is decreed in terms of prayers 39(i) to
                    (iv) of the plaint. The defendant shall also pay to the plaintiff a sum of
                    Rs. 20 Lakh as damages and costs of the suit.
                    49.      The decree-sheet be drawn up accordingly.


                                                                          NAVIN CHAWLA, J.

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