Section 9 in The Cigarettes And Other Tobacco Products (Prohibition Of Advertisement And Regulation Of Trade And Commerce, Production, Supply And Distribution) Rules, 2004
9. Product Placement, Promotional materials and Posters. - (1) The display of tobacco products or their use in films and television programmes shall not extend to the following, namely :-
(a)display of the brands of cigarettes or other tobacco products or any form of tobacco product placement;(b)close ups of tobacco products and tobacco products packages;Provided that in a new film or television programme such scenes shall be edited by the producer or distributor or broadcaster prior to screening in cinema or theatre or airing on television, and in an old film or television programme such scenes shall be masked or blurred by the producer or distributor or broadcaster while screening.(2)Promotional materials and posters of films and television programmes shall not depict any tobacco products or their usage in any form.
