(28)"misleading advertisement" in relation to any product or service, means an advertisement, which-(i)falsely describes such product or service; or(ii)gives a false guarantee to, or is likely to mislead the consumers as to the nature, substance, quantity or quality of such product or service; or(iii)conveys an express or implied representation which, if made by the manufacturer or seller or service provider thereof, would constitute an unfair trade practice; or(iv)deliberately conceals important information;
