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[Cites 15, Cited by 0]

Madras High Court

Hatsun Agro Product Ltd vs / on 14 September, 2021

Author: G.Jayachandran

Bench: G.Jayachandran

                                                                                                C.S.No.748 of 2018


                                  IN THE HIGH COURT OF JUDICATURE AT MADRAS

                                  Reserved on : 06.09.2021            Pronounced on : 14.09.2021

                                                             Coram:

                                  THE HONOURABLE DR. JUSTICE G.JAYACHANDRAN

                                                      C.S.No.748 of 2018

                Hatsun Agro Product Ltd.,
                Having registered Office at,
                No.1/20-A, Rajiv Gandhi Salai(OMR),
                Karapakkam, Chennai – 600 097
                and also carrying on its business
                at Old No.AD-83/New No.AD13,
                Anna Nagar, Opp. IOB Towers Branch,
                Chennai – 600 040.                                              ... Plaintiff
                                                  /versus/
                M/s.Sri Ganapathy Dairy,
                A Partnership Firm,
                Represented by its partners,
                Having Office at No.1, Thair Ittery Street,
                Kannapa Nagar,
                Coimbatore – 641 027                                            ... Defendant

                (Amended as per Order dated 21.01.2020 in A.No.9643 of 2019)

                Prayer:- This Suit is filed under Order IV Rule 1 of Original Side Rules and
                Order VII Rule 1 of C.P.C read with Sections 29 and 134 of the Trade Marks Act,
                1999 and Sections 2(1) (c)(viii) and 7 of the Commercial Courts Act, 2015.




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                                                                                          C.S.No.748 of 2018



                          (a). For Permanent Injunction restraining the defendant by itself, its agents,
                servants or any one claiming through it from in any manner infringing the
                Plaintiff's Trade Marks "ARUN" by using the trademark "ARUN" or any other
                mark or marks which are in any way identical or deceptively similar or colourable
                imitation of the Plaintiff's registered trademarks as described in the Schedule to
                the Plaint.


                          (b). For permanent injunction restraining the Defendant by itself, its
                servants or agents or anyone claiming through it from in any manner passing off
                its products as that of the Plaintiff by using the offending trademark "ARUN"
                which are similar, deceptively similar and identical to the Plaintiff's trademark
                "ARUN" or by using any other trademark which is similar, deceptively similar or
                identical to that of the Plaintiff's trademark "ARUN" by manufacturing or
                selling or offering for sale or in any manner advertising the same.


                          (c). Directing the Defendant to surrender to the Plaintiff the entire products
                with the offending labels, stocks with offending labels together with the blocks
                and dies, name boards, sign boards etc for destruction.


                          (d). Directing the Defendant to render true and faithful accounts of the
                profits earned by them through the sale of the offending products bearing the
                offending trademark label and directing payment of such profits to the Plaintiff.




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                                                                                             C.S.No.748 of 2018

                          (e). Directing the Defendant to pay to the Plaintiff the cost of the suit


                          (f). Grant such further or other reliefs as this Hon'ble Court may deem fit
                and proper under the circumstances of the case.


                                        For Plaintiff              : Mr.N.Surya Senthil &
                                                                     Mr.Prashant Alai
                                                                     for M/s.Surana & Surana

                                        For Defendant              : Ms.Elizabeth Seshadri

                                                           ***
                                                        JUDGMENT

This Suit is filed for permanent injunction restraining the defendant from infringing the plaintiff's trademark “ARUN”; from passing off and also as a consequential reliefs to surrender the offending labels, stocks, blocks and dies, name boards, sign board etc., for destruction; to render accounts of profits and payment of profits earned, along with costs.

2. The case of the plaintiff is that, they are the largest Diary products manufacturers in the Private Sector involved in manufacturing and marketing of various Foods and Diary products. Their products are known for quality. The 3/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 business started as a manufacture of ice cream expanding in production of range of diary products like dairy whitener, skimmed milk powder, AGMARK certified Ghee, Butter, Cooking Butter, milk varieties of curd, panner and butter milk. The diversified products of the plaintiff is marketed under the various Trademarks to mentioned ARUN, AROKYA, HATSUN and IBACO. These trademarks have attained the status of the well-known trademark. The plaintiff has build up a good reputation and goodwill for all their products over the years. The said trademark are exclusively associated and identified by the trade and public with plaintiff alone and none else. The various trademarks of the plaintiff command high patronage among the public and are in great demand.

3. To substantial the same, the annual sales turn over in respect of annual expenses for the financial year 1994-1995 to 2017-2018 is relied. The list of application applied for and obtained registration in respect of the trademark ARUN is as follows:-

S.No. Trade Mark Class Filing Date Number Status
1. ARUN 30 09-06-1982 391526 Registered
2. ARUN ICE CREAMS 30 29-05-1997 756404 Registered
3. ARUN ICE CREAMS 30 20-01-2003 1167736 Registered (Tamil) 4/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 S.No. Trade Mark Class Filing Date Number Status
4. ARUN ICE CREAM 30 30-01-2006 1417525 Registered
5. ARUN ICE CREAMS 30 30-01-2006 1417526 Registered
6. ARUN 32 30-01-2006 1417527 Registered
7. ARUN ICE CREAMS 30 30-01-2006 1417528 Registered
8. ARUN 29 30-01-2006 1417529 Registered
9. ARUN FAMILY 30 06-06-2006 1459477 Registered
10. ARUN ICE CREAMS 42 06-10-2008 1740571 Registered UNLIMITED
11. ARUN ICE CREAMS 35 06-10-2008 1740572 Registered UNLIMITED
12. ARUN 29 28-01-2013 2467722 Registered
13. ARUN 30 28-01-2013 2467723 Registered
14. ARUN 32 28-01-2013 2467725 Registered

4. As a matter of abundant caution, the plaintiff has filed the application for registration of Trademark under all the classes of NICE classification by pointing out to the Trademark Registry that the Trademark ARUN is well-known mark within the meaning of Section 11(6) of the Trademarks Act, 1999.

5. It is also contended in the plaint that the sales turn over and sale promotion expenses incurred in respect of the products, manufactured and 5/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 marketed by the plaintiff under distinctive Trademark ARUN alone is as under:-

Financial Year Annual Turnover (in Lakhs of Rs.) Promotional Expenses 2017-18 32,352.00 3868.00 2016-17 27,096.00 4119.00 2015-16 18,190.00 1550.00 2014-15 16,593.00 1266.00 2013-14 13,538.17 996.61 2012-13 10,360.24 633.73 2011-12 11,090.51 985.07 2010-11 9,149.61 808.71 2009-10 7,654.15 695.36 2008-09 5,635.95 382.70 2007-08 4,495.38 539.15 2006-07 4,052.89 534.12

6. Further, it is contended that the plaintiff has registered the Trademark “ARUN” in various foreign Countries as below:-

S.No. Trade Mark Class Filing Date Number Country
1. ARUN ICE CREAMS 30 09-04-1997 82863 Sri Lanka
2. ARUN ICE CREAMS 30 15-04-1997 T97/04507 Singapore
3. ARUN ICE CREAMS 30 16-04-1997 97004873 Malaysia
4. ARUN 29 21-12-2006 38387 Brunei
5. ARUN 29 05-02-2007 87/2007 Seychelles 6/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018

7. While so, the plaintiff has come across during the month of March

- 2018, the product of the defendant marketed with identical mark “ARUN” in respect of “Ghee”. The Trademark and goods involved are identical. Therefore, legal notice dated 27.03.2018 was issued to the defendant requesting to desist from using the plaintiff's trademark. In turn, the defendant issued a reply contending that, the two trademarks are not identical and the defendant using the Trademark ever since 1989.

8. The suit is filed alleging infringement and passing off on the ground that the plaintiff Trademark “ARUN” have overwhelming reputation, goodwill and gained status of the well-known mark. The defendant has malafidely using the identical mark in their business of manufacturing and marketing “Ghee products”, which is allied and cognate to the plaintiff's use of the mark “ARUN” in respect of its Milk products. The mark of the plaintiff is coined which was used since 1970 without any interruption. It has gained immense popularity, goodwill and reputation. The defendant has no justification whatsoever in adopting the trademark, which is identical to that of the plaintiff's trademarks. The use of the mark “ARUN” by the defendant is likely to lead to deception and confusion in the 7/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 minds of the general public.

9. On receipt of the summons, the defendant has entered appearance and had filed their written statement, wherein, the defendant has contended that, their firm is duly registered Partnership Firm under the Indian Partnership Act, 1932. The brand name of “ARUN” is derived from the first four letters of the promoter Mr.Arunachalam. The registration of the plaintiff's trademark “ARUN”, the word mark vide Trademark Application No.2467722, is for the goods falling under Class 29 such as “MILK AND DAIRY PRODUCTS, MILK SHAKES AND MILK BEVERAGES, BUTTER, CHEESE, CURDS, YOGHURT, DIARY WHITENER : PRESERVED, DRIED AND COOKED FRUITS AND VEGETABLES. The plaintiff has not obtained registration of the mark “ARUN” for the goods “Ghee”. Moreover, the plaintiff claims use of the mark “ARUN” only from 30th January 2006, for the goods “Ghee”. Whereas, the defendant has honestly adopted the label mark ARUN AGMARK GHEE with cow on the background of the Mountain ever since 1989. Thus, the defendant has bonafidely adopted the label mark as honest and concurrent user since 1989. Therefore, the prior user cannot be injuncted from using the mark by a non-user. 8/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018

10. The defendant is manufacturing superior quality of “Ghee” duly recognised by AGMARK and their sales since 1989 is at ascending. The plaintiff has not used the mark “ARUN” for the goods “Ghee”, though the use of the Mark “ARUN” is only for ice cream. For the “Ghee” manufactured and marketed by the plaintiff, they are using the mark “HATSUN”. Therefore, there is no chance of any confusion for purchasing the defendant product “Ghee” from the retail stores as the plaintiff's product. The mark and label are distinguishable and it will not cause any confusion in the minds of the buyer.

11. The ice cream of the plaintiff is sold in exclusive outlets i.e., the ice cream parlour. Whereas, the product of the defendant “Ghee” is sold in the retail market. The defendant as the prior user entitled to continue their trade using the mark “ARUN” for their product, since under Section 34 of the Trademarks Act, 1999, the right of the prior user is protected.

12. Applying the broad classification theory, though the plaintiff has obtained registered mark under class 29, for milk and milk products, they have not engaged any production of Ghee and therefore, the plaintiff should not be 9/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 permitted to enjoy monopoly in respect of all articles which comes under class 29, to preclude other traders or manufactures to get registration of separate and distinct goods which may also fall under the board classification.

13. Even if the goods are similar, the question of probability of deception depends mainly on the degree of resemblance between the marks. The adoption of the mark by the defendant is genuine. It was honestly conceived by the defendant being the name of one of the family members and using it honestly for a long time. The plaintiff cannot object the defendant from using the mark which is not similar. The defendant using the brand name “ARUN” in combination with the image of a white cow showering milk over a Shiva Lingam enclosed in a circle. Whereas, the plaintiff Trademark Arun ice cream which is leading letter “A” capitalised and the remaining letters written in small case in a stylish unique manner in a small case.

14. The claim of the plaintiff that their mark “Arun” is well-known mark is denied. To attain status of the well-known, the plaintiff should fulfil the criteria as stated in Section 11(6) of the Trademarks Act, 1999, and onus of 10/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 proving the same is on the plaintiff. Even if assuming the plaintiff mark is well- known, the plaintiff can have no right to seek a restrain order against the defendant from using the name ARUN, since the mark of the plaintiff and the defendant are not similar. While comparing two marks same has to be done as a whole.

15. As far as GHEE is concern, the quality of the defendant's product is rated as superior under the AGMARK certificate as Special Grade. Whereas, the GHEE produced by the plaintiff and marketed in the name of “HATSUN” is of Standard Grade which is inferior in quality, even according to their own certification. Therefore, the averment of the plaintiff that the defendant is passing off the inferior goods by exploiting goodwill and reputation of the plaintiff is un- found. The mark and goods of the plaintiff and the defendant are not same or similar. Therefore, there is no infringement or passing off.

16. After receipt of the affidavit of admission and denial from the parties, this Court, on 22.07.2019 based on the pleadings frames the following issues:-

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1. Whether the plaintiff has valid registration for its trademark under the Trademarks Act, 1999?
2. Whether prior use in spite of non-registration of the trade name by the defendant entitles protection and supersedes the registration of a trademark of the plaintiff under the Trademarks Act, 1999?
3. Whether the class of consumer determines the effect of infringement and an action of passing off?
4. Whether the registered trademark of the plaintiff has acquired a secondary meaning amongst the general public?
5. Whether the defendant's use of its label mark 'Arun' since 1989 for sale of ghee amounts to infringement of plaintiff's trademark 'Arun' registered under Class 29 dated 30.01.2006 and 28.01.2013 vide Nos.1417529 and 2467722?
6. Whether the plaintiff is entitled to protection by way of permanent injunction in light of their trademarks being registered under the Trademarks Act, 1999?
7. Whether the defendant is passing off its products as that of the plaintiff by using the proprietary trademark of the plaintiff?
8. Whether the plaintiff is entitled for a direction for the defendant to surrender to the plaintiff the entire products 12/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 with the offending labels, stocks with offending labels together with the blocks and dies, name boards, sign boards etc., for destruction?
9. Whether the plaintiff is entitled for direction for the defendant to render true and faithful accounts of the profits earned by them through the sale of the offending products bearing the offending trademark label and directing payment of such profits to the plaintiff?
10. To what other reliefs are the plaintiff entitled to?

17. On behalf of the plaintiff, Mr.D.R.Rajesh (PW.1) was examined and 32 documents (Ex.P-1 to Ex.P-32) marked. On behalf of defendant, Mr.A.Shanmugam (D.W.1) was examined and 23 documents (Ex.D.1 to Ex.D.23) marked. The material objects M.O.1 and M.O.2 were marked.

Issue No.1:-

Ex.P.15 to Ex.P.28 are the certificates for registration of the plaintiff's trademark “ARUN” which are tabulated at paragraph No.3 of the judgment.
13/36
https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 Ex.P.15, dated 09.06.1982 indicates that, the plaintiff's Trademark is for the device in which, the word written in stylish font. This Trademark is registered under Class 30.
Ex.P.16 is for the device mark “Arun” on the 1st letter written in a stylish manner with “ ” followed by small letter in style and below Arun, the word ICE CREAMS in capital.
Ex.P.17 is for the Tamil word mUz; I];f;hk P ;]; in which, the word mUz; is written in red colour with leafy underscore below the last letter “z;” and below the word mUz;> the word I];f;hk P ;]; is written. This registration is for ICE CREAM, CONFECTIONERY, CHOCLATE, CHOCOLATE BEVERAGES WITH MILK, FRUIT JELLIES, BREAD, CAKES, VINEGAR. This trademark is registered under Class 30.
14/36
https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 A similar certificate for the label is granted in Ex.P.18 for tamil and Ex.P.19 for English. All these certificates Ex.P.15 to Ex.P.19 pertains to the Trademark ARUN ICECREAMS in Tamil and English and with or without the word written in stylish capital letter. In none of these certificates, the word Arun is in full capital letters. Except the first letter “A” all the other letters are in stylish small letter font. Particularly the word “A” is unique with an artistic design.
Ex.P.20 is the certificate dated 30.01.2006 for the word “ARUN” under class 32 for the goods such as FRUIT AND MILK SHAKES, BADAM MILK, ELAVORED MILK BEVERAGES. The registration for the word Arun written in a particular style.
The other certificate in Ex.P.22 dated 30.01.2006 for the word Arun, which is registered under Class 29, for the goods, such as MILK, MILK 15/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 POWDER, BUTTER, BUTTER MILK, GHEE, CHEESE, YOGURT AND OTHER MILK AND DIARY PRODUCTS.
From these documents relied by the plaintiff, to claim that they have valid registration for the word mark ARUN, this Court finds that except Ex.P.20 & Ex.P.22, the other documents are not for the word ARUN in isolation but for the combination of the words like ARUN ICECREAMS or AIC Arun ICE CREAMS, and all are written in stylish font.
Looking at Ex.P.20 & Ex.P.22, which are for the word mark ARUN under Class 29 & 32, it is clear that the plaintiff has obtained the trademark registration for the word ARUN for its products falls under class 29 which includes GHEE. The said Trademark word Arun is on stylish font with “A” capital followed by small letters as below:-
Ex.P.27 is the trademark registration for the word ARUN, which was 16/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 registered under trade Mark No.2467723 dated 28.01.2013 and for class 30 in respect of ICE CREAMS, DESSERTS AND CONFECTIONERY.
Ex.P.28 is the registration certificate for the trademark “ARUN” in class 30 in respect of goods such as FRUIT DRINKS, FRUIT JUICES, MINERAL WATER, PACKAGED DRINKING WATER, AERATED WATER AND OTHER NON ALCOHOLIC DRINKS, SYRUPS AND OTHER PREPARATIONS FOR MAKING BEVERAGES. This trademark certificate No.2467725 is dated 28.01.2013.

The certificates produced by the plaintiff for the trademark ARUN, the plaintiff has obtained registration for the goods under Class 30 in respect of goods such as FRUIT DRINKS, FRUIT JUICES, MINERAL WATER, PACKAGED DRINKING WATER, AERATED WATER AND OTHER NON ALCOHOLIC DRINKS, SYRUPS AND OTHER PREPARATIONS FOR MAKING BEVERAGES and class 30 in respect of goods ICE CREAMS, DESSERTS AND CONFECTIONERY. Thus, it is clear from the documents of the plaintiff for the word ARUN, the plaintiff has got registration only on 28.01.2013 for the specified goods under Class 29 & 30.

17/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 For the issue No.1, it is held that the plaintiff hold valid registration of trademark is in respect of the marks, and . Hence, issue No.1 is answered above.

Issue No.2:-

The case of the defendant is that, they are the prior user of the mark “ARUN” and they are using this mark since 1989. It is the first four letter of the founder Mr.Arunachalam. It is an honest adoption for the goods entirely different from the goods in which the plaintiff has obtained the Trademark. The mark is neither similar nor identical, the goods is either similar or identical. Further, they are the prior user of the mark “ARUN”. For the said purpose, the defendant rely upon their invoices and the permission granted by the Department of Agricultural Marketing Adviser (Ex.D.13), dated 08.10.2018 to use the AGMARK Replica to their products ARUN AGMARK “GHEE”. The bills for the advertisement expenditure (Ex.D.14) and the annexures to the AGMARK certificate are marked 18/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 as Ex.D.13 & Ex.D.9. The invoices relied by the defendant marked as (Ex.D.16) indicates that, the defendant had been using the name ARUN for the product “GHEE”, atleast from 13.02.1990 particularly the letter of the Agricultural Marketing Adviser, Southern Region, Madras dated 12.02.1990 addressed to the defendant indicates that, the Department has certified about the quality of “GHEE” manufactured by the defendant and provisionally approved the Trade brand label for the product and authorised to use the AGMARK with “GHEE” as a Special Grade. Even if the other documents like sample invoices, which are dated 29.06.1989 and thereafter are considered as a self-serving documents, the documents from the Office of Agricultural Department have an authenticity and reliability to hold that the defendant had been using the trademark “ARUN” for their product “GHEE” since 1990 and also it may not be out of context to record that the product of the defendant has been certified as a Special Grade, which is the highest quality in grading “GHEE” and this has been candidly admitted in the cross examination of P.W.1.

As far as the plaintiff claims over the Trademark “ARUN” for the goods under class 29 & class 30 they have obtained registration only on 28.01.2013 under Ex.P.26 & Ex.P.27. Again it may not be out of context to record 19/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 that the plaintiff witness has admitted that though they have obtained registration of Trademark “ARUN” for “GHEE”, as of now, they are marketing their “GHEE” products under the Trademark “HATSUN” Q8: What are all the products your company sells under the brand name “Hatsun”?

A: Under the brand name “Hatsun” we sell Ghee, Milk, Curd and Milk Powder.

Q11: What are all the products your Company sells under the brand name “Arun”?

A: Only Ice Cream.

Q13: Have you produced your sales turn over and promotional expenses for Ghee alone?

A: No. We have not produced for Ghee.

Q23: What grade of Ghee does “Hatsun” sell?

A: To the best of my knowledge we sell best grade Q29: Have you produced any thing to show or suggest that “Arun Ghee” is inferior to “Hatsun Ghee”?

A: No we have not produced.

The justification of the defendant for using the trademark “ARUN” for “GHEE” products are in two folds. First, they claim they are the prior user of 20/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 the mark “GHEE” and second the plaintiff though have obtained trademark registration for the name “ARUN” to goods under Class 29 in the year 2006 and specifically for “GHEE” in the year 2013, they have not used this mark for their “GHEE”. Therefore, while the defendant is protected as prior user under Section 34 of the Trademark Act. The plaintiff has lost its right over the mark in view of Section 47 of the Trademarks Act, 1999, for not using the mark continuously for period of five years from the date on which the mark is actually entered.

Section 34 of the Trademarks Act, 1999, which reads as below:-

“34. Saving for vested rights:-
Nothing in this Act shall entitle the proprietor or a registered user of registered trade mark to interfere with or restrain the use by any person of a trade mark identical with or nearly resembling it in relation to goods or services in relation to which that person or a predecessor in title of his has continuously used that trade mark from a date prior—
(a) to the use of the first-mentioned trade mark in relation to those goods or services be the proprietor or a predecessor in title of his; or
(b) to the date of registration of the first-

mentioned trade mark in respect of those goods or services in 21/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 the name of the proprietor of a predecessor in title of his; whichever is the earlier, and the Registrar shall not refuse (on such use being proved) to register the second mentioned trade mark by reason only of the registration of the first-mentioned trade mark.”

47.Removal from register and imposition of limitatio ns on ground of non-use.— (1) A registered trade mark may be taken off the register in respect of the goods or services in respect of which it is registered on application made in the prescribed manner to the Registrar or the Appellate Board by any person aggrieved on the ground either—

(a) that the trade mark was registered without any bonafide intention on the part of the applicant for registration that it should be used in relation to those goods or services by him or, in a case to which the provisions of Section 46 apply, by the company concerned or the registered user, as the case may be, and that there has, in fact, been no bona fide use of the trade mark in relation to those goods or services by any proprietor thereof for the time being up to a date three months before the date of the application; or

(b) that up to a date three months before the date of the application, a continuous period of five years from the date on which the trade mark is actually entered in the register or longer had elapsed during which 22/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 the trade mark was registered and during which there was no bona fide use thereof in relation to those goods or services by any proprietor thereof for the time being:

Provided that except where the applicant has been permitted under Section 12 to register an identical or nearly resembling trade mark in respect of the goods or services in question, or where the Tribunal is of opinion that he might properly be permitted so to register such a trade mark, the Tribunal may refuse an application under clause (a) or clause (b) in relation to any goods or services, if it is shown that there has been, before the relevant date or during the relevant period, as the case may be, bona fide use of the trade mark by any proprietor thereof for the time being in relation to—
(i) goods or services of the same description; or
(ii) goods or services associated with those goods or services of that description being goods or services, as the case may be, in respect of which the trade mark is registered. (2) Where in relation to any goods or services in respect of which a trade mark is registered—
(a) the circumstances referred to in clause (b) of sub-

section (1) are shown to exist so far as regards non- use of the trade mark in relation to goods to be sold, or otherwise traded in a particular place in India (otherwise 23/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 than for export from India), or in relation to goods to be exported to a particular market outside India; or in relation to services for use or available for acceptance in a particular place in India or for use in a particular market outside India; and

(b) a person has been permitted under Section 12 to register an identical or nearly resembling trade mark in respect of those goods, under a registration extending to use in relation to goods to be so sold, or otherwise traded in, or in relation to goods to be so exported, or in relation to services for use or available for acceptance in that place or for use in that country, or the Tribunal is of opinion that he might properly be permitted so to register such a trade mark, on application by that person in the prescribed manner to the Appellate Board or to the Registrar, the tribunal may impose on the registration of the first-mentioned trade mark such limitations as it thinks proper for securing that that registration shall cease to extend to such use.

(3) An applicant shall not be entitled to rely for the purpose of clause (b) of sub-section (1) or for the purposes of sub-section (2) on any non-use of a trade mark which is shown to have been due to special circumstances in the trade, which includes restrictions on the use of the trade mark in India imposed by any law or regulation and not to any intention to abandon or not to use the trade mark in relation to the goods or services to which the application relates. 24/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 In the light of the evidence and candid admission by the plaintiff, this Court holds that the defendant is the prior user of the word “ARUN” for the GHEE products. Section 34 of the Trademarks Act, protects the prior user who has honestly adopted the name and being using it since 1990, cannot be interfered with or restrained, because of the subsequent grant of trademark for allied or cognate goods or even for the similar goods. Therefore, this Court holds that the prior user even in case of non-registration of the trademark is entitled for protection, superseding the registration of the Trademark by the plaintiff. Therefore, issue No.2 is answered accordingly.

Issue Nos.4 & 5:-

The evidence before this Court indicates that the defendant is the prior user of the label mark “ARUN” for “GHEE” since 1990. Though, the plaintiff has obtained registration for the Trademark ARUN under Section 29 for the goods including GHEE on 30.01.2006 and exclusively for a goods GHEE on 28.01.2013. The prior user bonafidely for the reason to adopt being the first Four letters of the elder family member of Mr.Arunachalam, will not amount to infringement.
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https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 The Learned Counsel for the plaintiff rely upon “NICE classification” Theory. Whereas, the Learned Counsel for the defendant rely upon the “Board Classification” theory. The facts of the case doesn't support the contention of the plaintiff. The plaintiff contends that both “GHEE” and “ICE CREAMS” are milk products sold through same channel and they are allied and cognate goods. Therefore, their registration of the name “ARUN” for the goods under Class 29, which includes milk products, will give exclusive right upon the plaintiff to use the word “ARUN”.

Sections 28 and 29 of the Trademarks Act, 1999, explains, when a mark is infringed. The provisions under Section 28 of the Act, is subject to other provisions of this Act. While, Section 28 of the Act, confers exclusive right of registered Trademark on its holder, subject to other provision of this Act, Section 29 of the Trademarks Act, enumerates at what circumstances the trademark is held to be infringed.

The plaintiff case of infringement is based on its claim over the word 26/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 mark ‘ARUN’ as a well known mark and having valid registration for goods under class 29, their right is protected under the NICE Classification since both ‘ICE CREAM’ and ‘GHEE’ are milk products. Per contra, the defendant's case is the registration mark to be taken as a whole and not in part. As far as the word “ARUN” is not an invented word of the plaintiff. It is a common Indian word to name persons. It means ‘dawn’ or ‘sun’ in Sanskrit. Being a common name, the word “ARUN” can never gain the status of well known mark or secondary meaning. The defendant has adopted the name “ARUN” from the first four letters of their elder family member Mr.Arunachalam. There are several business house in India with the name “ARUN” and carrying on business in various goods. The P.W-1 has admitted in his cross examination that, they have not taken any action against them for using the word “ARUN”.

From the evidence placed before this Court, the plaintiff is able to show that they are trading in different Trademarks for different goods. The use of the word “ARUN” in artistic style not been used in isolation but only with other words “ICE CREAMS”. They have not produced any evidence to show there are products sold by them with the word “ARUN” in isolation, more particularly it is an admitted fact that they are not marketing “GHEE” with the word mark 27/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 “ARUN”. Therefore, their claim that the word mark “ARUN” has gained the status of well known mark within the meaning of Section 2 (zg) of the Trademarks Act,1999, is not substantiated by evidence.

The other limb of argument of the plaintiff is that, due to the extensive advertisement and availability of its products in all shops, departmental stores and malls, the mark “ARUN” has gained secondary meaning to denote and connote the products of the plaintiff alone and the public associates the mark “ARUN” with the plaintiff alone.

The reputation, goodwill and the expenses made for publicity of the products “ARUN”, “ICE CREAMS”, cannot be extended to the work “ARUN”. The dictum laid in Caterpillar case and Benz case cannot be applied in this case, for multiple reasons. First, the word “ARUN” is neither an invented word or coined word by the plaintiff. Nothing distinct in the word “ARUN” per se. Second, the defendant use the word “ARUN” along with a circular logo a cow in a background of a mountain and the words AGMARK “GHEE” is distinct. Whereas, the plaintiff mark is an artistic word “ARUN”. The marks are distinct and no similarity either visually or structurally. Thirdly, the defendant has proved to be 28/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 the honest prior user of the mark and the quality of its products are not of sub- standard as alleged in the plaint.

In Nandhini Deluxe -vs- Karnataka Cooperative Milk Producers Federation Ltd reported in 2018 (9) SCC 183, when dispute arose between the plaintiff the marketer in milk and milk products in the trade name “NANDINI” for products under class 29 and class 30; and the defendant running restaurants in the name of “NANDHINI”, the Hon’ble Supreme Court relying upon the dictum laid in Vishnudas Trading -vs- Wazir Sultan Tobacco Co. Ltd (Charminar case), held that, the proprietor of a Trademark cannot enjoy monopoly over the entire class or goods and particularly when he is not using the said trademark in respect of certain goods falling under same class.

Therefore, this Court holds that the plaintiff has not proved the case of infringement of its registered trademark “ARUN”. The defendant being the prior user of the mark “ARUN” for the product (GHEE) which is not marketed by the plaintiff under the said name, can have no grievance of dilution of the right since the trademark itself a generic word and nothing novel or inventive in it. 29/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 Issue No.4:- This Court holds that, the plaintiff trademark “ARUN” had not acquired a secondary meaning among the general public. The word “ARUN” per se is a common word not associated with the plaintiff or its product alone.

Issue No.5:- The plaintiff by virtue of the registration of the mark “ARUN”, cannot try to have monopoly over the mark cutting across the goods barrier. The defendant has established that the mark “ARUN” is used in good faith for their goods viz., GHEE much prior to the plaintiff. The registration of mark “ARUN” for “GHEE” has been obtained by the plaintiff only in the year 2006 and 2013. However, till date, the plaintiffs are not marketing their “GHEE” in the name “ARUN”. Admittedly, they are marketing “GHEE” only in the other registered trademark, “Hatsun”. Therefore, the adoption of the name “ARUN” by the defendant for the goods “GHEE” attracts any of the categories enumerated under section 29(2) to (4) of the Trademarks Act. Contrarily, the defendant is protected under section 28(3) and section 34 of the Trademarks Act. 30/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 Issue Nos.3,6,7,8,9 and 10:-

The class of customers, the channel of Trade are matters relevant to determine passing off. However, in this case, the act of deceptive adoption of the plaintiff’s trademark itself not established. The marks are not identical or similar.
The goods are not identical or similar. Therefore, these issues are to be held against the defendant.
18. In the result, all the issues are answered against the plaintiff.

Hence, the Suit is dismissed. With costs.



                                                                                                 14.09.2021

                Index        : Yes
                Internet     :Yes/No.

List of Witness examined on the side of the Plaintiff:-

Mr.D.R.Rajesh (PW.1) List of Witness examined on the side of the Defendant :-
Mr.A.Shanmugam (D.W.1) List of the Exhibits marked on the side of the Plaintiff:- Sl. Nos. Exhibits Dated Description of documents
1. Ex.P.1 16.10.2017 Photocopy of Board Resolution of plaintiff Company authorizing Mr.Rajesh D.R.to represent the plaintiff in the suit.
31/36

https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 Sl. Nos. Exhibits Dated Description of documents

2. Ex.P.2 --- Photocopy of ISO 22000:2005 certificate issued with respect to the plaintiffs Corporate Office year - 2005.

3. Ex.P.3 --- Photocopy of ISO 22000:2005 certificate issued with respect to the plaintiffs Plant at Red Hills year 2005.

4. Ex.P.4 --- Photocopy of ISO 22000:2005 certificate issued with respect to the plaintiffs Plant at Salem year 2005.

5. Ex.P.5 04.03.1986 Photocopy of Incorporation Certificate of Plaintiff and its predecessor.

6. Ex.P.6 03.02.2017 Photocopy of Certificate issued by the Food Safety & Standards Authority of India with respect to the Corporate Office of the Plaintiff.

7. Ex.P.7 06.03.2017 Photocopy of Certificate issued by the Food Safety & Standards Authority of India with respect to imports.

8. Ex.P.8 14.04.2018 Photocopy of Certificate issued by the Food Safety & Standards Authority of India with respect to Plaintiffs Plant at Thiruvallur.

9. Ex.P.9 25.05.2018 Photocopy of Certificate issued by the Food Safety & Standards Authority of India with respect to Plaintiffs Plant at Salem.

10. Ex.P.10 --- Photocopy of List of Distribution Channels of the Plaintiffs product ARUN.

11. Ex.P.11 Photocopy of Chartered Accountant's Certificate for Sales Turnover and sales promotion of all trademarks of the Plaintiff.

12. Ex.P.12 02.01.2015 Photocopy of Chartered Accountant's Certificate for Sales Turnover and sales promotion expenses in respect of the mark ARUN.

13. Ex.P.13 17.03.2016 Photocopy of Chartered Accountant's Certificate for Sales Turnover and sales promotion expenses in respect of the mark ARUN.

14. Ex.P.14 11.08.2018 Photocopy of Chartered Accountant's Certificate for Sales Turnover and sales promotion of all trademarks of the Plaintiff.

32/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 Sl. Nos. Exhibits Dated Description of documents

15. Ex.P.15 09.06.1982 Photocopy of Certificate Registration of the Trademark "ARUN" in Class 30, under No.391526.

16. Ex.P.16 29.05.1997 Photocopy of Certificate Registration of the Trademark 'ARUN ICE CREAMS' in Class 30 under No.756404.

17. Ex.P.17 20.01.2003 Photocopy of Certificate Registration of the Trademark 'ARUN ICE CREAMS' (Tamil label) in Class 30 under No.1167736.

18. Ex.P.18 30.01.2006 Photocopy of Certificate Registration of the Trademark 'ARUN ICE CREAMS' in Class 30 under No.1417525.

19. Ex.P.19 30.01.2006 Photocopy of Certificate Registration of the Trademark 'ARUN ICE CREAMS' in Class 30 under No.1417526.

20. Ex.P.20 30.01.2006 Photocopy of Certificate Registration of the Trademark "ARUN" in Class 32 under No.1417527.

21. Ex.P.21 30.01.2006 Photocopy of Certificate Registration of the Trademark 'ARUN ICE CREAMS' in Class 30 under No.1417528.

22. Ex.P.22 30.01.2006 Photocopy of Certificate Registration of the Trademark "ARUN" in Class 29 under No.1417529.

23. Ex.P.23 06.06.2006 Photocopy of Certificate Registration of the Trademark 'ARUN FAMILY' in Class 30 under No.1459477.

24. Ex.P.24 06.10.2008 Photocopy of Certificate Registration of the Trademark "ARUN ICE CREAMS UNLIMITED" in Class 42 under No.1740571.

25. Ex.P.25 06.10.2008 Photocopy of Certificate Registration of the Trademark "ARUN ICE CREAMS UNLIMITED" in Class 35 under No.1740572.

26. Ex.P.26 28.01.2013 Photocopy of Certificate Registration of the Trademark "ARUN" in Class 29 under No.2467722.

27. Ex.P.27 28.01.2013 Photocopy of Certificate Registration of the Trademark "ARUN" in Class 30 under No.2467723.

28. Ex.P.28 28.01.2013 Photocopy of Certificate Registration of the Trademark "ARUN" in Class 32 under No.2467725.

29. Ex.P.29 -- Photocopy of the depiction of the Plaintiffs trademark. 33/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 Sl. Nos. Exhibits Dated Description of documents

30. Ex.P.30 -- Photocopy of the Defendant's product packages.

31. Ex.P.31 27.03.2018 Photocopy of Legal Notice issued by the Plaintiffs with postal receipt.

32. Ex.P.32 16.04.2018 Photocopy of Reply Notice issued by the Defendant. List of the Exhibits marked on the side of the Defendant:-

Sl. Nos. Exhibits Dated Description of documents
1. Ex.D.1 --- Aadhaar card, Ration card and Pan card of the former properties.
2. Ex.D.2 21.08.1964 Book of record sales maintained by M/s.Gnrapathy to Stores dt.21.08.1964 to 29.08.1965 29.08.1965
3. Ex.D.3 30.08.1965 Book of record of sale maintained by M/s.Gnrapathy to Stores 30.03.1996
4. Ex.D.4 01.04.1989 Partnership deed.
5. Ex.D.5 -- Acknowledgement of registration of firm.
6. Ex.D.6 License fee raid by the defendant to the corporation of coimbature for butter and ghee selling.
7. Ex.D.7 --- License from Tamil Nadu food safety and drug administration department to the defendant
8. Ex.D.8 13.02.1990 Authorization given by Agricultural Marketing adviser, Southern Region Madras in favour of the defendant to grade ad mark Ghee under Agmark
9. Ex.D.9 26.06.2017 Printed copy of GST Provisional Registration & Certificate and GST Registration Certificate. 17.02.2018 34/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 Sl. Nos. Exhibits Dated Description of documents 10 Ex.D.10 16.04.2018 Copy of ISO Certificate issued by Quest Certificate Private Limited.
11. Ex.D.11 13.02.2019 Copy of HACCP issued by Quest International Certificate in favour of the defendant firm
12. Ex.D.12 06.06.2018 Certificate of Importer-Exporter Code (IEC) in the name of the defendant firm issued by the ministry of commence and Industry.
13. Ex.D.13 08.03.2000 Copy of Approval obtained from Agricultural Officer
14. Ex.D.14 --- Original Advertisement / expenditure bills of the defendant
15. Ex.D.15 28.07.2008 Original Advertisement and Promotion Expenditure Bills of the defendant firm.
16. Ex.D.16 originals Sample invoices of the defendant to (series) customers.
17. Ex.D.17 --- Certificate issued by the Chartered Accountant with respect to turnover turnover details of the defendant year 1989 to 2018
18. Ex.P.18 Originals Arun Ghee labels.
19. Ex.D.19 --- Printed copy photos of the defendant's Office.
20. Ex.D.20 27.03.2018 legal notice
21. Ex.D.21 16.04.2018 original Reply to the legal notice and acknowledgement.
22. Ex.D.22 08.10.2018 Copy of Trademark application.
23. Ex.D.23 27.08.2019 Main page of the E-register of the intellectual property portal reflecting Defendant Trademark.
24. Ex.D.24 13.12.2019 Receipt No.2389145
25. Ex.D.25 --- Receipt No.2538747
26. Ex.D.26 24.10.2019 POA authorization of an agent 35/36 https://www.mhc.tn.gov.in/judis C.S.No.748 of 2018 Dr.G.Jayachandran,J.

bsm Pre-delivery judgment in C.S.No.748 of 2018 14.09.2021 36/36 https://www.mhc.tn.gov.in/judis