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[Cites 6, Cited by 3]

Delhi High Court

Dubai Islamic Bank vs Union Of India & Ors on 4 December, 2019

Author: Prathiba M. Singh

Bench: Prathiba M. Singh

$~52
*      IN THE HIGH COURT OF DELHI AT NEW DELHI
                                Date of Decision: 4th December, 2019
+                    W.P. (C) 12749/2019
       DUBAI ISLAMIC BANK                          ..... Petitioner
                     Through: Mr. Pravin Anand, Mr. Shrawan
                                Chopra and Mr. Sidhant Chamola,
                                Advocates. (M: 8373944051)
                     versus

       UNION OF INDIA & ORS.                            ..... Respondents
                     Through:          Mr. Rohan Anand, Advocate for Mr.
                                       Kirtiman Singh, CGSC for UOI. (M:
                                       9968791199)
       CORAM:
       JUSTICE PRATHIBA M. SINGH
Prathiba M. Singh, J. (Oral)

CM APPL. 52101/2019 (exemption)

1. Allowed, subject to all just exceptions. Application is disposed of. W.P.(C) 12749/2019 & CM APPL. 52100/2019 (stay)

2. The present writ petition has been filed challenging the refusal of registration of the trade mark 'DUBAI ISLAMIC BANK - THE BETTER WAY TO BANK'. A perusal of the impugned order dated 26th March, 2019, shows that the refusal has been effected under Section 9 of the Trade Marks Act, 1999, on the ground that the mark, consisting of the word 'Dubai' and 'Bank', is indicative of the geographical origin and is purely descriptive in nature.

3. Ld. counsel for the Petitioner relies upon a list of banks, whose trademarks are stated to be registered in India, and which contain the geographical origin. It is submitted that usually, banks have their W.P.(C) 12749/2019 Page 1 of 9 geographical origin as part of their trade mark, in order to signify the origin of the banks, however, that by itself does not mean that the name of these banks cannot be registered. Ld. counsel relies upon the following list of names of banks and their slogans to illustrate this position:

Indian Bank Slogans:
     Bank Name                      Bank Slogan
     Allahabad Bank                 A tradition of trust
     Andhra Bank                    Much more to so. With YOU in focus
     Axis Bank                      Badhti ka Naam Zindgi
     Bank of Baroda                 India‟s International Bank
     Bank of India                  Relationships beyond Banking
     Bank of Maharashtra            One Family One Bank
     Bank of Rajasthan              Together we Prosper
     Bandhan Bank                   Aapka Bhala, Sabki Bhalai
     Canara Bank                    It‟s easy to change for those who you
                                    love, Together we Can
     Central Bank                   Build A Better Life Around Us,
                                    Central to you since 1911
     Corporation Bank               Prosperity for all
     City Union Bank                Trust and Excellence since 1904
     Dhanlaxmi Bank                 Tann Mann Dhann
     Federal Bank                   Your Perfect Banking Partner
     HDFC Bank                      We Understand Your World
     HSBC                           World‟s Local Bank
     ICICI Bank                     "Hum Hai na ..."
     IDBI Bank                      Bank for all; "Aao Sochein Bada"
     IDFC Bank                      Banking Hatke
     Indian Bank                    Taking Banking Technology to
                                    Common Man, Your Tech-friendly
                                    bank
     Indian Overseas Bank           Good people to grow with
     Indusland Bank                 We care Dil se; we make you feel
                                    Richer
     J & K Bank                     Serving to Empower
     Karur Vyasya Bank              Smart way to Bank
W.P.(C) 12749/2019                                                    Page 2 of 9
      Karnataka Bank              Your family bank, Across India
     Kotak Mahindra Bank         Lets make money simple
     Lakshmi Vilas Bank          The Changing Face of Prosperity

     Oriental Bank of            Where every individual is committed
     Commerce
     Punjab and Sindh Bank       Where series is a way of life
     Punjab National Bank        The Name you can Bank Upon
     RBL Bank                    Apno ka bank
     State Bank of India         The Nation banks on us; Pure
                                 Banking Nothing Else; With you all
                                 the way; A bank of the common man;
                                 The banker to every Indian
     South Indian Bank           Experience Next Generation Banking
     Syndicate Bank              Your Faithful And Friendly
                                 Financial Partner
     UCO Bank                    Honors Your Trust
     Union Bank of India         Good people to bank with
     United Bank of India        The Bank that begins with "U"
     Yes Bank                    Experience our expertise

   Multinational Bank Slogans:
     Name of the Bank            Punch line
     CITI Bank                   Let‟s get it done
     Standard Chartered Bank     Your Right Partner
     HSBC Bank                   The World‟s Local Bank
     Royal Bank of Scotland      Make it happen
     BNP Paribas                 The bank for a changing world
     JP Morgan Chase Bank        The right relationship is everything
     Deutsche Bank               A passion to perform
     Scotia Bank                 You‟re richer than you think
     American Express Bank       Do more
     Barclays Bank               Fluent in finance
     DBS Bank                    Living, Breathing Asia




W.P.(C) 12749/2019                                                 Page 3 of 9
4. It is further submitted that the registration of the mark has been refused without considering that the mark is registered in a large number of countries.
5. Ld. Counsel appearing for the Respondent seeks time to take instructions. This court is of the opinion that the impugned order is self- explanatory and has to stand on its own legs.
6. It is clear from a perusal of the impugned order that the Senior Examiner of Trade Marks has simply applied the judgment of British Sugar Plc. v. James Robertson & Sons Ltd., (1996) RPC 281, which is a judgment from the UK, without considering the settled legal position in India.
7. Section 9 of the Trade Marks Act, 1999, provides for absolute grounds for refusal of registration of a mark. If a mark is "devoid of any distinctive character", it would not be entitled for registration. The said section reads as under:
"9. Absolute grounds for refusal of registration--(1) The trade marks--
(a) which are devoid of any distinctive character, that is to say, not capable of distinguishing the goods or services of one person from those of another person;
(b) which consist exclusively of marks or indications which may serve in trade to designate the kind, quality, quantity, intended purpose, values, geographical origin or the time of production of the goods or rendering of the service or other characteristics of the goods or service;
(c) which consist exclusively of marks or indications which have become customary in the current language or in the bona fide and established practices of the trade, shall not be registered:
Provided that a trade mark shall not be refused registration if before the date of application for W.P.(C) 12749/2019 Page 4 of 9 registration it has acquired a distinctive character as a result of the use made of it or is a well-known trade mark.
(2) A mark shall not be registered as a trade mark if--
(a) it is of such nature as to deceive the public or cause confusion;
(b) it contains or comprises of any matter likely to hurt the religious susceptibilities of any class or section of the citizens of India;
(c) it comprises or contains scandalous or obscene matter;
(d) its use is prohibited under the Emblems and Names (Prevention of Improper Use) Act, 1950 (12 of 1950).
(3) A mark shall not be registered as a trade mark if it consists exclusively of--
(a) the shape of goods which results from the nature of the goods themselves; or
(b) the shape of goods which is necessary to obtain a technical result; or
(c) the shape which gives substantial value to the goods.

Explanation.-- For the purposes of this section, the nature of goods or services in relation to which the trade mark is used or proposed to be used shall not be a ground for refusal of registration."

8. A perusal of the above provision shows that there can be various grounds on which a mark can be refused registration. The term "distinctive character" is expansive in nature and not restricted. A mark may lack distinctiveness if it is descriptive or generic in nature or if it contains the geographical origin. It could also lack distinctiveness if it consists of any customary terminology. The various provisions of Section 9 contain illustrative reasons as to when a mark could be considered as lacking distinctiveness. While some of the conditions could be an absolute bar for W.P.(C) 12749/2019 Page 5 of 9 registration, for example, the use of an emblem, the others are subjective in nature. Each of the factors mentioned in Section 9(1)(b), 9(1)(c), 9(2) or 9(3) is a subjective standard and not an objective, mathematical standard. For example:

a) If the mark is descriptive but secondary meaning is established, it can be granted registration;
b) If the mark has a geographical name, it is not automatically disqualified for registration and distinctiveness can be established;
c) If the mark has acquired a well-known status prior to the date of application, it would be considered distinctive;
d) The scandalous or obscene nature of the mark is subject to review from time to time, as "scandalous or obscene matter" by itself is not a frozen concept;
e) The shape of goods can be registered as a trademark, if secondary meaning is established.

9. Usually, the distinctive nature of a mark can be established based on the character of the mark, the extent of use of the mark, the global priority in adoption of the mark, the well-known status of the mark, the advertising and promotional investment in the mark, judicial decisions upholding the distinctiveness of the mark and the localized reputation of the mark. Sometimes, the composite nature of the mark and the customer base for the mark would play an important role in granting registration. Thus, the Registrar would have to consider all these factors before rejecting a mark. In the present case, the impugned order records the reasons as under:

"The impugned mark is not only purely descriptive in nature but also clearly indicative of kind, quality, W.P.(C) 12749/2019 Page 6 of 9 intended purpose, values, geographical origin of the goods for which the registration is being sought under the mark. The mark is not inherently distinctive and can only be registered if it has acquired reputation by virtue of long use and/or acquired the status of the well known mark prior to the filing of the application as per the proviso of Section 9. Which is not a situation as the present application is concern, admittedly the present mark has been claimed to be used only Proposed to be used, therefore is of no help to the applicant to overcome the objection under Section 9 (1)(a) & (b) as such.
The law was clearly laid down in British Sugar Plc v. James Robertson & Sons Ltd. (1996) RPC 281 at 302, in a passage cited by MR JAMES, JACOB J. stated: "I have already described the evidence used to support the original registration. You have really no more than evidence of use. Now it is all too easy to be beguiled by such evidence. There is an unspoken and illogical assumption that use equals distinctiveness. The illogicality can be seen from an example. No matter how much a manufacturer made use of the word 'Soap' as a purported trade mark for Soap the word would not be distinctive of the goods. He could use fancy lettering as much he liked, whatever he did would not turn the word into a trade mark. Again, a manufacturer may coin a new word for a product and be able to show massive use by him alone of that word for the product. Nevertheless, the word is apt to be the name of the product not a mark." Also, In Paine & Co.‟s Trade Marks, (1893) 10 RPC 217 at p. 232, it was observed that "The purity of Register of Trade Marks is of much importance to trade in general, quite apart from the merits or demerits of particular litigants, and it is duty of the tribunal to see that no word not „adopted to distinguish‟ shall be put on the Register in the interest of other traders, wholesale and retail, and of the public. If this were not so, the large and wealthy firms W.P.(C) 12749/2019 Page 7 of 9 with whom the smaller folk are unwilling to litigate, could by a system of log-rolling ... divide among themselves all the ordinary words of description and laudation in the English language." In view of the foregoing discussion, I find the impugned mark taken as a whole is clearly non-distinct, purely descriptive and nothing but a common words which can't be subject matter of exclusive monopoly of any person. Also, the mark cannot be allowed in the interest of purity of register. As such the Application no- 2883415 is hit by objections under Section 9(1)(a) & (b) of the Act and, therefore, application is refused for registration"

10. A perusal of the above shows that the Senior Examiner of Trade Marks has basically quoted sub-section 9(1) (b) of the Trade Marks Act, 1999 and held that the mark is not registrable, as the mark is proposed to be used in India. The order is quite general in nature and does not consider the composite nature of the mark and various other elements of the mark, including the fact that there is a slogan.

11. The mark - 'DUBAI ISLAMIC BANK - THE BETTER WAY TO BANK' is clearly a composite mark, which does not just have the words 'Dubai' and 'Bank', but also has a slogan. Such a mark should not have been refused simply on the basis of the fact that there is an indication of the geographical origin i.e., the word DUBAI. Obviously, when a bank seeks a trade mark registration, the word 'Bank' usually appears in the mark. The appearance of the said word would not by itself make the mark inherently descriptive or make it lack distinctiveness. A perusal of the illustrative list above shows that the names of most banks use a geographical name, the word 'Bank', as also a slogan.

W.P.(C) 12749/2019 Page 8 of 9

12. Accordingly, the impugned order is set aside. The matter is remanded back to the Registrar of Trade Marks for consideration of the matter afresh. While deciding on registrability, the list of banks which are already stated to be registered in India, whose names contain the word 'bank' as well as their geographical location, as also the global registrations of the Petitioner shall be considered. The settled legal position that slogans and taglines are also registrable as trade marks shall also be considered.

13. Thereafter, the Registrar of Trade Marks shall proceed with the application, in accordance with law. The Petitioner shall be afforded a hearing before the Registrar of Trade Marks, in order to place the said material and any judicial precedent the Petitioner intends to rely upon.

14. The writ petition, is accordingly, allowed and the matter is remanded back to the Registrar of Trade Marks. All pending applications are also disposed of. No orders as to costs.

PRATHIBA M. SINGH JUDGE DECEMBER 04, 2019 dk/dj corrected & released on 23rd December, 2019 W.P.(C) 12749/2019 Page 9 of 9