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[Cites 10, Cited by 0]

Delhi High Court

M/S Maja Health Care Division vs M/S Trance International & Anr on 14 November, 2014

Author: G.S.Sistani

Bench: G.S.Sistani

*      IN THE HIGH COURT OF DELHI AT NEW DELHI
+      CS(OS) 99/2013


%                                   Judgment reserved on 16.7.2014
                                    Judgment pronounced on November 14, 2014


       M/S MAJA HEALTH CARE DIVISION                 ..... Plaintiff
                    Through : Mr.Neeraj Grover and Ms.Meghna
                              Chandra, Advs.

                           versus

       M/S TRANCE INTERNATIONAL & ANR            ..... Defendants
                     Through : Mr.H.P. Singh and Mr.Navroop Singh
                               Advs.

       CORAM:
          HON'BLE MR. JUSTICE G.S.SISTANI

G.S.SISTANI, J

I.A.907/2013

    1. Plaintiff has filed the present suit for permanent injunction restraining
       infringement of registered trade mark, passing off, delivery up and
       rendition of accounts of profits.
    2. Summons in the suit and notice in I.A.907/2013 filed under Order
       XXXIX Rules 1 and 2 CPC were directed to be issued on 21.1.2013.
       While issuing summons in the suit on 21.1.2013, the Court passed a
       partial ex parte ad interim injunction order restraining the defendants
       from selling perfumes, deodorants, cosmetics, etc. under the mark „Velvet
       COBRA‟. It may be noticed that on 21.1.2013 counsel for the plaintiff
       had made a statement that he was not pressing for any ex parte relief in


CS(OS)99/2013                                             Page 1 of 35
        respect of defendants‟ mark „Diamond COBRA‟ as at that stage
       representation for cancellation of the registration of the said trade mark in
       favour of the defendants was pending.
   3. Learned counsel for the plaintiff submits that as of today the
       representation of the plaintiff stands accepted and the registration of the
       defendants with respect to the trade mark „Diamond Cobra‟ stands
       cancelled vide Order dated 18.12.2013 and, thus, he not only seeks
       confirmation of the injunction Order dated 21.1.2013 but also prays that
       the order dated 21.1.2013 be extended to the trade mark „Diamond Cobra‟
       as a whole or any other similarly deceptive mark being used by the
       defendants.
   4. As per the plaint, plaintiff claims itself to be a large business house
       manufacturing and selling cosmetics, hair oils, personal care products
       including perfumes and deodorants under a distinctive and well-known
       housemark(s) VI-JOHN and ST-JOHN and other trademarks for different
       products, which are sold throughout India. It is further averred in the
       plaint that in the early Seventies the trade mark COBRA was adopted by
       the plaintiff in respect of perfume spray, hanky perfumes and scents by
       M/s Maja Cosmetics, the parent firm of VI-John Group of Firms, which
       was a proprietorship firm of Sh.Suchet Singh, father of Sh.Bhupinder
       Singh and grandfather of Sh.Harshit Kochar and Sh.Achin Kochar, who
       are the present partners of the plaintiff firm. The said trade mark was
       continuously used till about 1979, when on account of death of Sh.Suchet
       Singh the business of M/s Maja Cosmetics was temporarily restricted.
       Subsequently, the perfumes, spray, hanky perfumes under the aforesaid
       trade mark COBRA were once again launched in the year 1999 under
       another family/group firm, M/s Vi-John Beauty Tech, which was a sole
       proprietorship of Mrs.Satinder Kaur. The aforesaid firm continuously and

CS(OS)99/2013                                               Page 2 of 35
        extensively used the trade mark COBRA till 2006 when the group firm
       was re-aligned and a state of the art manufacturing facility was set up in
       the year 2005 in Himachal Pradesh as a license user and assignee of M/s
       Vi-John Beauty Tech by virtue of Assignment Deed dated 3.7.2007.
   5. It is the case of the plaintiff that since the year 2006 through itself and
       since early Seventies, through its predecessor and group firms, the
       plaintiff has continuously and extensively been using the trade mark
       COBRA.
   6. The plaintiff also claims to have spent tremendous time, effort and money
       in promoting, publicizing and popularizing the trade mark COBRA. It is
       also the case of the plaintiff that on account of the quality of the product
       the trademark has acquired tremendous, enviable and unreachable
       reputation and goodwill amongst the public at large. In these
       circumstances, in addition to the common law rights acquired in the
       aforesaid trademark by virtue of prior user, adoption, continuous and
       extensive use, the trademark St.John Cobra by virtue of registration
       granted under no.1581353 in Class 3 of the said trade mark granted under
       the Trade Marks Act, 1999, and also other registrations in some foreign
       countries, the plaintiff is entitled to statutory protection of its trademark.
   7. Learned counsel for the plaintiff points out that in the month of June,
       2012, the plaintiff joined hands with M/s S.H. Kelkar and Company
       Private Limited, Mumbai, who are the owners of several registrations of
       numerous COBRA label marks in Class 3, details of which have been
       extracted in the plaint.
   8. As per the arrangement with M/s S.H. Kelkar and Company Private
       Limited, Mumbai, the plaintiff has been authorised to take action against
       all the infringers even on behalf of M/s S.H. Kelkar and Company Private
       Limited. Further the plaintiff has been granted exclusive right to use the

CS(OS)99/2013                                                 Page 3 of 35
        registered trademarks of M/s S.H. Kelkar and Company Private Limited.
       The plaintiff and M/s S.H. Kelkar and Company Private Limited,
       Mumbai, have further agreed to co-exist in their respective business. It
       has been agreed that M/s S.H. Kelker would be entitled to continue its
       activities in the industrial segment. The plaintiff has been granted
       exclusive right to exploit the retail segment i.e. perfumes, deodorants,
       hanky perfumes, etc. In terms of the aforesaid MOU, a power of attorney
       has also been executed in favour of Sh.Harshit Kochar, partner of the
       plaintiff empowering him to take legal action against third party
       infringers.
   9. The plaintiff claims its trade mark to be a well-known mark in India, a
       mark which the plaintiff adopted forty years ago and the products being
       sold extensively in all corners of India for the past thirteen years.
 10. It is also the case of the plaintiff that the goods are sold in the open market
       as also through defence canteen stores all over India. The plaintiff claims
       a huge turnover and also claims to have spent large sums of money on
       advertisement. The plaintiff claims to have spent over Rs.32 crores during
       the past four years over the publicity of its trade mark. The sale figures
       have been extracted in the plaint and the same are reproduced below:


                Year                   Sales Turnover (in Rs.)
                2006-07                53,12,98,836/- (Over 53 crores)
                2007-08                72,03,53,353/- (Over 72 Crores)
                2008-09                96,09,54,500/- (Over 96 Crores)
                2009-10                111,41,18,912/- (Over 111 Crores)
                2010-11                132,03,49,282/- (Over 132 Crores)
                2011-12                149,35,82,124/- (Over 149 Crores)
                2012-13   (till   31st 118,66,02,586/- (Over 118 Crores)

CS(OS)99/2013                                                Page 4 of 35
                 December)



 11. Plaintiff also claims registration of the trade mark St.John Cobra.
 12. It is also the case of the plaintiff that the plaintiff has been extremely
       vigilant about violation of its intellectual       property rights by any
       unscrupulous traders and have been constantly taking action to defend
       their marks.
 13. The complaint of the plaintiff is that the defendants are also engaged in
       the manufacturing and marketing of identical goods as those of the
       plaintiff. Defendant no.2 is the distributor of defendant no.1
 14. Plaintiff learnt in the third week of July, 2012, during a market survey
       conducted by the plaintiff‟s representative that the defendants were
       marketing goods under the name of Diamond Cobra. It was also learnt
       that defendant no.1 claim „Diamond Cobra, to be registered under
       no.1467220. The plaintiff made enquiries and learnt that an application
       had been made by defendant no.1 in the year 2006 as a proposed user and
       the mark was advertised in the Trade Mark Journal no.1425 dated
       1.10.2009.
 15. It is the case of the plaintiff that the registration of defendant no.1 was
       illegal as no mandatory notice to the public at large was issued and the
       application was not advertised in the Journal much less in a proper and
       decipherable manner and, thus, the registration of defendant no.1 was
       unlawful and illegal and did not have any force of law.
 16. The plaintiff issued a cease and desist notice to defendant no.1 and also
       requested defendant no.1 to furnish a copy of the Trade Mark Journal in
       which the application of defendant no.1 had been advertised and also to
       surrender the illegal registration obtained by it. Although a reply was sent
       yet the defendants did not cease or desist from using the trade mark

CS(OS)99/2013                                               Page 5 of 35
        „Diamond Cobra‟. The plaintiff thereafter approached Trade Mark
       Registry and also filed an application under Right to Information Act and
       in response thereto the plaintiff learnt from the Trade Mark Registry in the
       month of October, 2012 that the application no.1467220 had not even
       been advertised and, thus, the same was in contravention to the provisions
       of Sections 20 and 21 of Trade Marks Act, 1999, which according to the
       plaintiff is a mandatory provision which cannot be dispensed with under
       any circumstances.
 17. It is also the case of the plaintiff that the plaintiff was assured by the trade
       Mark Registry that suo moto action will be taken under Section 57(4) of
       the Trade Marks Act, 1999, for cancellation of the registration. Another
       ground raised in the plaint with regard to the registration of the trade mark
       „Diamond Cobra‟ in favour of the defendants being ex facie illegal and
       unlawful was that the plaintiff had never been given an opportunity to
       oppose the impugned mark as the same had not been advertised in the
       Trade Mark Journal.
 18. In the first week of January, 2013, the plaintiff came across another
       packaging under the mark Velvet Cobra manufactured by defendant no.1
       and marketed by defendant no.2, which according to the plaintiff was yet
       another attempt on the part of defendants to expand the use of the mark
       Cobra by introducing another variant.
 19. It is also the case of the plaintiff that adoption and use of the infringing
       marks Diamond Cobra and Velvet Cobra on the part of the defendants is
       malafide and the use is dishonest on the face of the record. The defendants
       have not only infringed the registered trade mark of the plaintiff but are
       also passing of their goods as that of the plaintiff to unwary class of
       purchasers, who are bound to be deceived and cheated into buying inferior
       quality goods of the defendants considering the same to be the quality

CS(OS)99/2013                                               Page 6 of 35
        products of the plaintiff.
 20. It is also the contention of counsel for the plaintiff that the trade mark
       COBRA of the defendants is identical/deceptively similar to the trade
       mark COBRA of the plaintiff and the use thereof amounts to passing off
       in respect thereto as the confusion and deception is inevitable, which in
       turn is likely to cause immense damage to the high reputation of the
       plaintiff with the purchasing public and members of the trade at large and
       the reputation earned by the plaintiff on account of sincere hardwork, high
       quality of the product and on account of the extensive marketing and
       publicity. It is also submitted that keeping in view the price range of the
       products, the product in question is purchased by a class of consumers
       including semi-literate, literate, children, housewives. It is, thus,
       contended that persons having average intelligence and imperfect
       recollection are bound to be misled.
 21. It is also the case of the plaintiff that the plaintiff is the prior user of the
       trade mark COBRA, which is evident from the fact that this mark was
       initially adopted in the Seventies. Invoices of the years during the period
       1970-1979 have been filed and thereafter invoices from the year 1999
       onwards have been filed on record.
 22. Learned counsel for the plaintiff has relied upon invoices for the period
       1996 to 2006 and 2006 to 2013 of Vi John Beauty Tech, copies of which
       have been placed on record. Reliance has also been placed on invoices
       with respect to goods supplied to Canteen Store Department. Counsel has
       also placed reliance on documents with respect to Celebrity Endorsement
       Agreement to show that the goods were advertised and endorsed by
       celebrities. Counsel has also placed reliance on documents filed with
       respect to print advertisements.
 23. It is also the case of the plaintiff that the trade mark of the plaintiff,

CS(OS)99/2013                                               Page 7 of 35
        St.John Cobra stands duly registered. To the contrary the mark of the
       defendant, which was initially registered, stands duly cancelled.
 24. Learned counsel for the plaintiff relies on Ruston & Hornsby v/s The
       Zamindara Engineering Co., reported at [1970] 2 SCR 222 in support of
       his submission that mere addition of prefix or suffix can not make the
       mark distinct. For the same argument, reliance is placed on Amar Singh
       Chawal Wala vs. Shree Vardhman Rice and General Mills, reported at
       2009 (40) PTC 417 (Del) (DB), more particularly paras 15, 16, 17, 20, 21,
       22 and 23, wherein it was held by the Division Bench of this Court that
       the mark HARA QILLA was similar to LAL QILLA, GOLDEN QILLA
       of the plaintiff. This judgment was also relied upon by counsel for the
       plaintiff in support of his argument that delay is not fatal for grant of an
       injunction.
 25. Paras 15, 16, 17, 20, 21, 22 and 23 read as under:

                15. The submissions of the parties have been considered. It is not in
                dispute that the Plaintiff has in its favour registration of the four
                marks and devices as noticed hereinbefore. The suit filed by the
                Plaintiff is essentially one for infringement in respect of the
                Plaintiff‟s trade mark on the ground that the use by the Defendants
                of the mark and device HARA QILLA and QILLA respectively
                would cause confusion and deception among the users and the trade
                in general. The distinction between a suit based on infringement
                and that based on passing off was explained by the Supreme Court
                in Kaviraj Pandit Durga Dutt Sharma v. Navaratna Pharmaceutical
                Laboratories AIR 1965 SC 980. It was explained that "while action
                for passing off is a common law remedy being in substance an
                action for deceit, that is, a passing off by a person of his own goods
                as those of another, that is not the gist of an action for infringement.
                The action for infringement is a statutory remedy conferred on the
                registered proprietor of a registered trade mark for the vindication
                of the „exclusive right to the use of the trade mark in relation to
                those goods.‟ The use by the Defendant of the trade mark of the
                Plaintiff is not essential in an action for passing off, but is the sine
                qua non in the case of an action for infringement." It was further

CS(OS)99/2013                                                  Page 8 of 35
                 noticed that "where the evidence in respect of passing off consists
                merely of the colourable use of a registered trade mark, the
                essential features of both the actions might coincide, in an action
                for infringement, the Plaintiff must, no doubt, make out that the
                defendant's mark is so close either visually, phonetically or
                otherwise and the Court should reach the conclusion that there is an
                imitation" in which event it would be established that the Plaintiff‟s
                rights are violated. The Supreme Court went on to further explain
                that "if the essential features of a trade mark of the Plaintiff have
                been adopted by the defendant, the fact that the get up, packing and
                other writing or marks on the goods or on the packets in which he
                offers his goods for sales show marked differences, or indicate
                clearly a trade origin different from that of the registered proprietor
                of the mark would be immaterial; whereas in the case of passing
                off, the defendant may escape liability if he can show that the added
                matter is sufficient to distinguish his goods from those of the
                Plaintiff." (emphasis supplied)

                16. In Amritdhara Pharmacy v. Satya Deo the question of phonetic
                similarity between Amritdhara and Lakshmandhara was considered.
                It was said that "an unwary purchaser of average intelligence and
                imperfect recollection would not split the name into its component
                parts and consider the etymological meaning thereof or even
                consider the meaning of the composite words as "current of nectar"
                or "current of Lakshman". Where the trade relates to goods largely
                sold to illiterate or badly educated persons, it is no answer to say
                that a person educated in the Hindi language would go by the
                etymological or ideological meaning and see the difference
                between "current of nectar" and "current of Lakshman". It was
                emphasized that the whole word had to be considered. It was held
                that "the overall similarity between the two names in respect of the
                same description of the goods would likely to cause confusion
                within the meaning of Section 10(1) of the Trade Marks Act,
                1940."

                17. In the instant case as far as the registered marks in favour of the
                Plaintiff are concerned, applying the test laid down in Kaviraj
                Pandit it is seen that the essential feature of the mark is the word
                "QILLA‟. Whether the word is spelt as QILLA or KILLA, or even
                written in a different style or colour combination. To the customer
                who seeks to purchase the QILLA brand rice both names would
                sound phonetically similar. The customer is likely to ask the

CS(OS)99/2013                                                 Page 9 of 35
                 retailer: "Can I have the QILLA brand rice?" In the considered
                view of this Court, it is this essential feature of the Plaintiff‟s mark,
                i.e the word QILLA, which has been adopted by the Defendant
                No.1. That the defendants have also used a pictorial representation
                of the device in the form of a fort also indicates that the Defendants
                too intended the same meaning to be assigned to the word, which is
                an Urdu one meaning "fort". Therefore, though the device QILLA
                is depicted in a slightly different way by the defendant, it is
                deceptively similar to the device used by the Plaintiff. Further the
                use is in respect of the same commodity, rice. Therefore there is
                every possibility of there being a confusion created in the mind of
                the purchaser of rice that the product being sold by the Defendant is
                in fact a product that has emanated from or has been manufactured
                by the Plaintiff.

                20. In the considered view of this Court, the defendants have not
                been able to demonstrate prima facie honest use of the mark. They
                have also not been able to show concurrent user of the mark or
                device. The Plaintiff is right in pointing out that no invoices or bills
                since 1978 have been placed on record by the defendants to
                substantiate this plea. Whatever has been placed on record does not
                prima facie satisfy this requirement.
                21. The next issue to be considered is whether the Plaintiff can be
                said to be guilty of laches in not approaching the court earlier
                particularly when the Defendants have been using the marks since
                1978. In Hindustan Pencils Private Limited v. India Stationery
                Products Co. 1989 PTC 61 the complainant was the registered
                proprietor of trade mark "NATARAJ" and the device of
                "NATARAJ‟ on its pencils. The said marks have been adopted by
                the Plaintiff in the year 1961. In the middle of 1985 the Plaintiff got
                to know that the Defendants had got registered a copy right in
                respect of a label similar to that of the Plaintiff in respect of pins.
                The copy right in respect of pins was under the name „NATARAJ‟
                using also the device of the dancing Nataraj. The Court also
                considered the defence raised by the Defendant in that case that the
                Plaintiff had acquiesced in the use by the Defendant of the
                impugned mark. The Court then referred to the observation of
                Court in Whitman v. Disney Productions 263 F2d 229 and held that
                "delay by itself is not a sufficient defence to an action of interim
                injunction but inordinate delay would amount to laches." It was


CS(OS)99/2013                                                   Page 10 of 35
                 further observed as under by the learned Single Judge in paras 28
                and 29 of the said judgment:
                      "28. If an action is taken by the registered owner and no
                      interim injunction is granted, the effect is that goods bearing
                      the infringing mark or spurious goods would continue to be
                      sold in the market. After a number of years when the case is
                      finally disposed of, after trial, and the plaintiff succeeds and
                      gets a permanent injunction then, possibly, the plaintiff may
                      also be compensated by his being awarded damages or an
                      account of profits, that sense of the non-grant of the interim
                      injunction would not ultimately, prejudice the plaintiff for he
                      may be compensated with payment of money but during this
                      period when the defendant is allowed to continue to infringe
                      the intellectual property it is the consumer or the purchaser
                      who alone suffers and who ultimately cannot be
                      compensated. Therefore, in order to curb the menace of
                      manufacture, production and sale of spurious goods and the
                      blatant violation of intellectual property it will be proper for
                      the court to take into consideration the interest of the general
                      public. In this regard reference may usefully be made to the
                      following observations of McCARTHY at page 346, para
                      30.21 which deals with the protection of third parties;
                             "Some courts also consider the necessity of protecting
                             third parties trade mark infringement cases, "third
                             parties" means the buying public. If the equities are
                             closely balanced, the right of the public not to be
                             deceived or confused may turn the scales in favour of a
                             preliminary injunction."
                      29. It would appear to be difficult to accept that relief of
                      temporary injunction should not be granted, because of the
                      delay on the part of the plaintiff, even though the court feels,
                      at that point of time, that ultimately permanent injunction
                      will have to be granted."


                22. It was further held that acquiescence cannot be inferred merely
                by the reason of the fact that the Plaintiff had not taken any action
                earlier against the infringement of its rights. Acquiescence had to
                mean something more than mere silence on the part of the Plaintiff.
                The Court did not accept the contention that the delay and

CS(OS)99/2013                                                 Page 11 of 35
                 acquiescence in the said case would defeat the right of the Plaintiff
                to seek interim injunction. The Court on comparison of the marks
                registered in the name of the Plaintiff and that used by the
                Defendant came to the conclusion that prima facie the adoption of
                the mark "NATARAJ" by the Defendant was clearly fraudulent."
                The injunction was accordingly granted to the Plaintiff.
                23. In the instant case, the Plaintiff has explained the sequence of
                events preceding the filing of the suit. It first noticed the
                infringement in 1986 and immediately sent a legal notice.
                Thereafter when the defendants applied for registration, the plaintiff
                immediately filed an opposition before the statutory authority and
                prevented registration being granted in favour of the defendant.
                This can hardly be termed as acquiescence by the Plaintiff. Further,
                the suit was filed in 1989 itself, simultaneous with the opposition
                being filed to the grant of registration in favour of the defendant.
                Therefore there is no merit in this contention of the defendants that
                the Plaintiff either acquiesced in the defendants‟ use of the
                infringing mark and device or that there was delay in the plaintiff
                seeking protection of its registered marks from infringement.


 26. Reliance is also placed on Ansul Industries v/s Shiva Tobbacco
       Company, reported at 2007(34) PTC 392 (Del), more particularly paras
       11 to 14, 29 to 31, 40 and 44, wherein it was held that Udta Panchhi was
       found to be similar to Panchhi. This judgment has also been relied upon
       by counsel for the plaintiff for the submission that the delay is not
       sufficient to defeat grant of injunction in cases of infringement of trade
       marks and also delay is not a bar to enforce a legal right.
 27. Paras 11 to 14, 29 to 31, 40 and 44 read as under:

                "11. Thus, it is well settled that when the question whether the
                mark causes or is likely to cause deception or confusion arises
                before a Court, the standard applied is not that of a vigilant
                consumer or a trader, but standard of an unwary normal customer
                of the said product. The Court has to consider and examine whether
                a consumer of the product is likely to be deceived or confused after
                examining broad and dominant features of the two marks and


CS(OS)99/2013                                                 Page 12 of 35
                 whether there is overall similarity that is likely to mislead a
                purchaser. Both the marks have to be considered as a whole.
                12. Question of confusion cannot be decided by keeping the two
                marks by each other and noting similarities and differences between
                the two marks. Right in a trade mark is with reference to trade and
                commerce. Question of deception and confusion has to be
                examined and dealt with from commercial point of view. The law
                gives protection to the proprietor of the trade mark if there is
                likelihood of deception or confusion. The impression created by
                looking at the two marks and the significant feature and idea behind
                the two marks that would be formed in the mind of the purchaser is
                the relevant criteria. Similarity and affinity in sound is also an
                important criteria. Ocular comparison is not decisive. Sound test is
                important as customers ask for the goods by name.
                13. Even when action for passing of under common law is initiated,
                the essential features of both the marks are taken into consideration
                to examine whether the alleged infringer is passing of his goods as
                that of the other and causing injury to goodwill and business of the
                other.
                14. Chewing tobacco is used by illiterate and semi literate
                consumers. We have to examine the question of deception or
                confusion or likelihood thereof, from the eyes of the said
                consumers. The word "Panchhi" in the mark 'Udta Panchhi' and
                'Panchhi Chaap' enjoy prominence and is the focal point of the two
                marks. Colour of the packing may be different but likelihood of
                deception and confusions is likely to result due to phonetic
                similarity and the use of the word "Panchhi" in both the marks. The
                shop keepers selling chewing tobacco in many cases will be
                illiterate or semi literate. Invariably customers ask for product of
                this kind by its name "Panchhi". Some consumers are also likely to
                believe that the two products are from the same source. Picture of
                the flying bird is another essential feature of the two marks, which
                is common to both. Thus, there cannot be any doubt that deception
                or confusion is likely to arise in view of the similarity in the trade
                mark 'Udta Panchhi' and Panchhi Chaap'.
                (B) Whether injunction should be denied on the ground of delay
                and laches.
                29. In Midas Hygiene Industries (P) Limited v. Sudhir Bhatia , it
                was held that in cases of infringement of trade mark, normally an

CS(OS)99/2013                                                 Page 13 of 35
                 injunction order must follow and mere delay in bringing an action
                was not sufficient to defeat right to injunction. Grant of injunction
                also follows when prima facie it was established that adoption of
                mark itself dishonest. It may be relevant to state here that in the
                case Midas Hygiene Industries (P) Limited, Division Bench of this
                Court had held that delay and laches and dis-entitled the plaintiff to
                grant of interim injunction.
                30. This Court in the case of Hindustan Pencils Limited v. India
                Stationery Products Co. and Anr. 1989 (9) PTC 61 (Del) had
                observed that inordinate delay by itself was not analogous or
                similar to laches. Mere passage of time cannot constitute laches but
                if, the alleged infringer was lulled into a false sense of security and
                the alleged infringer had acted relying upon the said lapses,
                question of laches can be examined and gone into as the Court
                always has discretion to pass an interim injunction order. While
                dealing with the concept of acquiescence, it was explained that the
                same was different form delay and laches. Reference was made to
                the explanation given by Kerly on Trade Marks, wherein it was
                observed that in a classic case of acquiescence, the proprietor
                knowing his rights does nothing, that the infringer ignores them.
                The Proprietor had encouraged the infringer with the result that the
                infringer acts upon his mistaken belief and worsens his position.
                Kerly held that until and unless the conduct of the proprietor was
                unconscionable, defense of acquiescence or laches was not
                sufficient. Kerly, however, made a distinction between the defense
                based on delay and laches and cases where a mark has become
                "public juric" Reference was also made to Electrolux v. Electrix, 71
                RPC 23 wherein five different pre-requisites for establishing
                acquiescence in the nature of fraud were required to be considered
                and satisfied before relief of injunction could be denied to the
                proprietor. The Court, however, noticed that the question of
                acquiescence and laches was a grey area and sometimes Courts had
                refused to grant interim injunction on the said ground, though it
                cannot be a valid ground to deny relief of permanent injunction.
                This distinction between interim injunction and permanent
                injunction did not find favor with the Court.
                31. Distinction was also made in a case of a fraudulent infringer,
                who has knowingly and deliberately violated the rights of the
                proprietor. A person who had deliberately infringed upon another's
                mark, it was held, cannot complain and hide behind defense of
                delay laches or acquiescence, as the infringement at the very initial
CS(OS)99/2013                                                 Page 14 of 35
                 stage itself was fraudulent. Delay and laches by itself would not
                bestow, fraud with character of legality. Reference was also made
                to McCARTHY on Trade Marks wherein it was observed that the
                Court must also take into consideration necessity to protect third
                party interest i.e. the general public or the buyer of the goods. It
                was the right of the public not to be deceived and confused. After
                examining various aspects this Court held as under:
                30. It would appear to be difficult to accept that relief of temporary
                injunction should not be granted, because of the delay on the part of
                the plaintiff, even though the Court feels, at that point of time, that
                ultimately permanent injunction will have to be granted.
                31. Even though there may be some doubt as to whether laches or
                acquiescence can deny the relief of a permanent injunction, judicial
                opinion has been consistent in holding that if the defendant acts
                fraudulently with the knowledge that he is violating the plaintiffs
                rights then in that case, even if these is an inordinate delay on the
                part of the plaintiff in taking action against the defendant, the relief
                of injunction is not denied. The defense of laches or inordinate
                delay is a defense inequity. In equity both the parties must come to
                the Court with clean hands. An equitable defense can be put up by a
                party who has acted fairly and honestly. A person who is guilty of
                violating the law or infringing or usurping somebody else's right
                cannot claim the continued misuse of the usurped right. It was
                observed by Romer, J. in the matter of an application brought by
                J.R. Parkington and Coy. Ltd., 63 RPC 171 at page 181 that "in my
                Judgment, the circumstances which attend the adoption of a trade
                mark in the first instance are of considerable importance when one
                comes to consider whether the use of that mark has or has not been
                a honest user. If the user in its inception was tainted it would be
                difficult in most cases to purify it subsequently". It was further
                noted by the learned Judge in that case that he could not regard the
                discreditable origin of the user as cleansed by the subsequent
                history. In other words, the equitable relief will be afforded only to
                that party who is not guilty of a fraud and whose conduct shows
                that there had been, on his part, an honest concurrent user of the
                mark in question. If a party, for no apparent or a valid reason,
                adopts, with or without modifications, a mark belonging to another,
                whether registered or not, it will be difficult for that party to avoid
                an order of injunction because the Court may rightly assume that
                such adoption of the mark by the party was not an honest one. The
                Court would be justified in concluding that the defendant, in such
CS(OS)99/2013                                                  Page 15 of 35
                 an action, wanted to cash in on the plaintiffs name and reputation
                and that was the sole, primary or the real motive of the defendant
                adopting such a mark. Even if, in such a case, there may be an
                inordinate delay on the part of the plaintiff in bringing a suit for
                injunction, the application of the plaintiff for an interim injunction
                cannot be dismissed on the ground that the defendant has been
                using the mark for a number of years. Dealing with this aspect
                Harry D. Nims in his "The Law of Unfair Competition and Trade-
                Marks". Fourth Edition, Volume Two at page 1282 noted as
                follows: Where infringement is deliberate and willfull and the
                defendant acts fraudulently with knowledge that he is violating
                plaintiffs rights, essential elements of estoppel are lacking and in
                such a case the protection of plaintiffs rights by injunctive relief
                never is properly denied. "The doctrine of estoppel can only be
                invoked to promote fair dealings.
                40. While examining question of convenience, delay in initiating
                action for infringement by itself is not fatal. Delay may be fatal for
                claiming damages. Difference has been made between mere delay
                and laches. Laches being prolonged delay with inaction. Laches
                alone is not normally considered to be a ground to reject an
                injunction application. There should be something in addition to
                and more than laches that will tilt the balance of convenience in
                favor of a third party viz a registered proprietor of a mark. Court
                will in these circumstances and in addition to laches examine
                whether the said delay has caused prejudice to the third party.
                When a proprietor allows his good will to be used by a third party
                and allows him to grow and expand and thereby makes the third
                party believe that he has no objection to use of the mark, then the
                third party who has built up his sales will suffer prejudice, if he is
                suddenly asked to stop. However, on the question of prejudice, the
                onus is on the defendant.
                44. In view of the entire case law discussed above, the following
                principles of law emerge:
                      (i) Mere delay is not sufficient to defeat grant of injunction in
                      cases of infringement of trade mark. Delay is not a bar to
                      enforce and claim a legal right.
                      (ii) Consent in addition to other statutory defenses is a
                      complete defense to action for infringement.



CS(OS)99/2013                                                 Page 16 of 35
                    (iii) Consent may be expressed or implied but inaction in
                   every case without anything more does not lead to an
                   inference of implied consent. Implied consent means conduct
                   inconsistent with claim of exclusive right over the trade
                   mark, trade name etc. Implied consent implies standing by or
                   allowing the defendant to invade rights and by conduct
                   encouraging the defendant to expend money, expand
                   business, alter their condition etc. in contravention of the
                   rights of the proprietor. In the case of Power Control
                   Appliances v. Sumeet Machines (P) Limited (supra),
                   Supreme Court has held that acquiescence implies positive
                   act and not merely silence or inaction as is involved in
                   laches.
                   (iv) defenses under the common law are also available to the
                   defendant.
                   Prior user is a valid defense.
                   (v) Balance of convenience between the parties should be
                   taken into consideration by the Court, while deciding the
                   question of grant of injunction. Unexplained laches
                   accompanied by prejudice and/or other reasons can be a
                   ground to deny injunction. However, prejudice in such cases
                   does not mean mere simplictor delay. Onus in this regard is
                   on the defendant.
                   (vi) Where initial adoption by the defendant itself is vitiated
                   by fraud and/or is dishonest, delay is no a valid ground to
                   allow misuse. If user is at the inception is tainted by fraud
                   and dishonesty, continuous use does not bestow legality.
                   (vii) Interest of general public who are the purchasers and
                   buyers has to be protected. In case to protect general
                   public/consumers, injunction order is required to be passed,
                   delay by itself is not un-surpassable obstacle."


 28. Reliance has also been placed by counsel for the plaintiff on the case of
       Midas Hygiene Industries Pvt. Ltd. v/s Sudhir Bhatia, reported at 2004
       (28) PTC 121 (SC), wherein it has been held that in cases of infringement
       of trade mark or copyright normally injunction must follow and mere

CS(OS)99/2013                                             Page 17 of 35
        delay in bringing an action is not sufficient to defeat the grant of
       injunction in such cases. It has also been argued on the basis of aforesaid
       judgment that grant of injunction also becomes necessary after prima
       facie it appears that adoption of the mark is itself dishonest. Para 5 of the
       judgment reads as under:

                      "5. The law on the subject is well settled. In cases of
                      infringement either of Trade Mark or of Copyright normally
                      an injunction must follow. Mere delay in bringing action is
                      not sufficient to defeat grant of injunction in such cases. The
                      grant of injunction also becomes necessary if it prima facie
                      appears that the adoption of the Mark was itself dishonest."


 29. On the question of delay, reliance is also placed by counsel for the
       plaintiff on the case of Hindustan Pencils (P) Ltd. v/s India Stationery
       Products Co. and Anr., reported at AIR 1990 DELHI 19, wherein it has
       been held that if the defendant acts fraudulently with the knowledge that
       he is violating the Plaintiff‟s rights then in that case even if there is
       inordinate delay on the part of the plaintiff the relief of injunction is not
       denied. Paras 30 to 32 read as under:

                "(30) It would appear to be difficult to accept that relief of
                temporary injunction should not be granted, because of the delay on
                the part of the plaintiff, even though the court feels, at that point of
                time, that ultimately permanent injunction will have to be granted.

                (31) Even though there may be some doubt as to whether laches or
                acquiescence can deny the relief of a permanent injunction, judicial
                opinion has been consistent in holding that if the defendant acts
                fraudulently with the knowledge that he is violating the plaintiff's
                rights then in that case, even if there is an inordinate delay on the
                part of the plaintiff in taking action against the defendant, the relief
                of injunction is not denied. The defense of laches or inordinate
                delay is a defense in equity. In equity both the parties must come to
                the Court with clean hands. An equitable defense can be put up by a

CS(OS)99/2013                                                  Page 18 of 35
                 party who has acted fairly and honestly. A person who is guilty of
                violating the law or infringing or usurping somebody else's right
                cannot claim the continued misuse of the usurped right It was
                observed by Romer, J. in the matter of an application brought by
                J.R Parkington and Coy. Ld" 63 R.P.C. 171 at page 181 that "in my
                judgment, the circumstances which attend the adoption of a trade
                mark in the first instance are of considerable importance when one
                comes to consider whether the use of that mark has or has not been
                a honest user. If the user in its inception was tainted it would be
                difficult in most cases to purify it subsequently". It was further
                noted by the learned Judge in that case that he could not regard the
                discreditable origin of the user as cleansed by the subsequent
                history. In other words, the equitable relief will be afforded only to
                that party who is not guilty of a fraud and whose conduct shows
                that there had been, on his part, an honest concurrent user of the
                mark in question. If a party, for no apparent or a valid reason,
                adopts, with or without modifications, a mark belonging to another,
                whether registered or not, it will be difficult for that party to avoid
                an order of injunction because the Court may rightly assume that
                such adoption of the mark by the party was not an honest one. The
                Court would be justified in concluding that the defendant, in such
                an action, wanted to cash in on the plaintiff's name and reputation
                and that was the sole, primary or the real motive of the defendant
                adopting such a mark. Even if, in such a case, there may be an
                inordinate delay on the part of the plaintiff in bringing a suit for
                injunction, the application of the plaintiff for an interim injunction
                cannot be dismissed on the ground that the defendant has been
                using the mark for a number of years. Dealing with this aspect
                Harry D. Nims in his "The Law of Unfair Competition and Trade-
                Marks". Fourth Edition, Volume Two at page 1282 noted as
                follows:

                      "WHERE infringement is deliberate and willfull and the
                      defendant acts fraudulently with knowledge that he is
                      violating plaintiff's rights, essential elements of estoppel are
                      lacking and in such a case the protection of plaintiff's rights
                      by injunctive relief never is properly denied. "The doctrine of
                      estoppel can only be invoked to promote fair dealings".

                (32) It would appear to me that where there is an honest concurrent
                user by the defendant then inordinate delay or laches may defeat the
                claim of damages or rendition of accounts but the relief of

CS(OS)99/2013                                                 Page 19 of 35
                 injunction should not be refused. This is so because it is the,
                interest of the general public, which is the third party in such cases,
                which has to be kept in mind. In the case of inordinate delay or
                laches, as distinguished from the case of an acquiescence, the main
                prejudice which may be caused to the defendant is that by reason of
                the plaintiff not acting at an earlier point of time the defendant 'has
                been able to establish his business by using the infringing mark.
                Inordinate delay or laches may be there because the plaintiff may
                not be aware of the infringement by the defendant or the plaintiff
                may consider such infringement by the defendant as not being
                serious enough to hurt the plaintiff's business. Nevertheless, if the
                Court comes to the conclusion that prejudice is likely to be caused
                to the general public who may be misled into buying the goods
                manufactured by the defendant thinking them to be the goods of the
                plaintiff then an injunction must be issued. The Court may, in
                appropriate cases, allow some time to the defendants to sell off
                their existing stock but an injunction should not be denied."

 30. Reliance is also placed by counsel for the plaintiff on Laxmikant V.
       Patel Vs. Chetanbhat Shah & Anr., reported at 2002 (24) PTC 1 (SC),
       in support of his argument that honesty and fair play are the basic policies
       in the world of business. Para 10 reads as under:

                "10. A person may sell his goods or deliver his services such as in
                case of a profession under a trading name or style. With the lapse of
                time such business or services associated with a person acquire a
                reputation or goodwill which becomes a property which is
                protected by courts. A competitor initiating sale of goods or
                services in the same name or by imitating that name results in
                injury to the business of one who has the property in that name. The
                law does not permit any one to carry on his business in such a way
                as would persuade the customers or clients in believing that the
                goods or services belonging to someone else are his or are
                associated therewith. It does not matter whether the latter person
                does so fraudulently or otherwise. The reasons are two. Firstly,
                honesty and fair play are, and ought to be, the basic policies in the
                world of business. Secondly, when a person adopts or intends to
                adopt a name in connection with his business or services which
                already belongs to someone else it results in confusion and has
                propensity of diverting the customers and clients of someone else to

CS(OS)99/2013                                                 Page 20 of 35
                 himself and thereby resulting in injury."


 31. While relying on Kaviraj Durga Dutt Sharma vs Navaratna
       Pharmceutical Labs, reported at PTC (SUPPL) (2) 680 (SC), learned
       counsel for the plaintiff has been able to establish beyond any element of
       doubt that the defendants‟ mark is likely to deceive and further similarity
       between the two marks is so close visually, phonetically or otherwise and,
       thus, it is a fit case for grant of injunction.
 32. It is also the case of the plaintiff that the customer base of the plaintiff and
       defendants are the same, the mark is phonetically similar and the nature of
       goods are such that they are purchased mainly by all classes of consumers
       including semi-literate, illiterate, children, house wives & other persons
       having average intelligence & imperfect recollection and thus not only the
       plaintiff will suffer, the customers shall also be misled.
 33. In support of his argument that once the defendant himself claims
       exclusivity in the mark it cannot claim that the mark is not distinctive or
       common to trade, counsel for the plaintiff has relied upon Automatic
       Electric Ltd. Vs. R.K. Dhawan & Anr., reported at 1999 PTC (19) 81,
       more particularly para 16, which reads as under:

                "16. The defendants got their trade mark "DIMMER DOT"
                registered in Australia. The fact that the defendant itself has sought
                to claim trade proprietary right and monopoly in „DIMMER DOT",
                it does not lie in their mouth to say that the word "DIMMER‟ is a
                generic expression. User of the word "DIMMER" by others cannot
                be a defence available to the defendants, if it could be shown that
                the same is being used in violation of the statutory right of the
                plaintiff. In this connection, reference may be made to the decision
                of this Court in Prakash Roadline Ltd. vs. Prakash Parcel Service
                (P) Ltd.; reported in 1992 (2) Arbitration Law page 174. Reference
                may also be made to the decision in P.M. Diesels Ltd. Vs. S.M.
                Diesels; reported in 53 (1994) Delhi Law Times 742. It was held in

CS(OS)99/2013                                                 Page 21 of 35
                 those decision that if the plaintiff is a proprietor of the registered
                trade mark, the same gives the proprietor of the registered trade
                mark the exclusive right to use the trade mark with relation to
                goods in respect of which the trade mark is registered under the
                provisions of Section 28 of the Trade and Merchandise Marks Act.
                It was also held that such statutory right cannot be lost merely on
                the question of principles of delay, laches or acquiescence. It was
                also held that in general mere delay after knowledge of
                infringement does not deprive the registered proprietor of a trade
                mark of his statutory rights or of the appropriate remedy for the
                enforcement of those rights so long as the said delay is not an
                inordinate delay. In my considered opinion, the ratio of the
                aforesaid decisions are squarely applicable to the facts of the
                present case."

 34. The present application has been opposed by counsel for the defendants. It
       is submitted by Mr.H.P. Singh, learned counsel for the defendants that
       Defendant no.1, M/s Trance International, is a partnership firm consisting
       of various partners including M/s Hertz Chemicals as its partner and claim
       user for the trademark COBRA since 1.1.1986.
 35. It is submitted by Mr.H.P. Singh, counsel for the defendants that the the
       Defendants have been honestly and bonafidely selling perfumes and
       cosmetic preparations in Class 3 of the Schedule IV of the Trade Marks
       Act, 1999 under the trademarks DIAMOND COBRA, VELVET COBRA
       and GREEN COBRA for the last 27 years and thus claim protection under
       Section 12(3) of the Trade Mark Act, 1999.
 36. It is further contended that the Defendants have a huge sales turnover of
       its products. A chart showing its turnover for the period 1998-2012 has
       been filed. A product-wise chart has also been filed.
 37. The Defendants has also filed on record details of excise duty paid by it
       from 2006 till 2013 as the said goods are excisable goods which the
       plaintiff in the present case has failed to produce.
 38. It is further contended that the defendants entered into a partnership

CS(OS)99/2013                                                 Page 22 of 35
        agreement with M/s Hertz Chemicals Pvt. Ltd on 01.03.1993 copy of
       which has been placed on record.
 39. Learned counsel for the defendants further submits that the defendants
       have been using the trade mark COBRA since the year 1986. Reliance is
       placed on the application filed by M/s Hertz Chemicals before the
       Registrar of Trade Marks, Mumbai, for registration of the trade mark
       COBRA in Class 3. Reliance is also placed on the license to manufacture
       goods including COBRA of M/s Hertz Chemicals dated 3.5.1994 along
       with declaration, which have been filed on record to show user since
       1986.
 40. Learned counsel next contends that M/s Hertz Chemicals being the
       partner of the defendants assigned the mark COBRA under no.554078 in
       Class 3 to the defendants by a deed of assignment dated 6.5.1997. A
       notarised photocopy of the said deed of assignment has been placed on
       record.
 41. In support of his arguments that the defendants have been manufacturing
       and selling goods under the trade mark COBRA since the year 1997
       reliance is placed on drug licenses granted in favour of the defendants
       since the year 1997. The defendants have also relied upon various sales
       invoices placed on record from the year 2006 to the year 2012 showing
       sale of its product. Reliance is also placed on photocopies of printouts to
       show that the defendants have been advertising its products as well. It is
       also the case of the defendants that they are exporting their products under
       the mark COBRA to Saudi Arabia. Supporting documents have been
       placed on record.
 42. I have heard learned counsel for the parties and considered their rival
       submissions.
 43. Submission of learned counsel for the plaintiff can be summarised as

CS(OS)99/2013                                              Page 23 of 35
        under:
                (i)     The plaintiff is the prior user of the trade mark COBRA,
                        which was adopted as far back as in the year 1970;
                (ii)    The mark was initially used from the year 1970 to 1979 and
                        thereafter from the year 1999 onwards continuously and
                        uninterruptedly. Copies of invoices in support of above
                        submission have been placed on record;
                (iii)   Plaintiff, in addition to common law rights, holds a
                        registration of the mark, St.John Cobra in No.1581353 in
                        Class 3;
                (iv)    Plaintiff has been extensively advertising its goods under the
                        mark COBRA. Various endorsements have been made by the
                        celebrities. Huge amount has been spent by the plaintiff on
                        print advertisement, TV channels, etc.;
                (v)     Plaintiff joined hands with M/s S.H. Kelkar and Company
                        Private Limited, Mumbai, who are the owners of several
                        registrations of numerous COBRA label marks in Class 3 for
                        perfumery related goods and MOU was executed;
                (vi)    Power of attorney in favour of the plaintiff granted by
                        Sh.S.H. Kelkar empowering plaintiff to take action against
                        third parties. Copy of Special Power of Attorney has been
                        placed on record;
                (vii) It is also the case of the plaintiff that the defendant has failed
                        to place a single document on record that defendant or its
                        purchaser was selling goods under the trade mark COBRA
                        upto the year 2007;
                (viii) It is further the case of the plaintiff that reliance of the
                        defendant on the application for the mark COBRA applied to

CS(OS)99/2013                                                  Page 24 of 35
                        M/s Hertz Chemicals under 55078 can be of no help to the
                       defendant as the said application was withdrawn by the
                       attorney of M/s Hertz Chemicals on 27.10.2001. The same
                       was not even filed with respect to perfumery goods. Further
                       the applicant was required by the Registrar to submit
                       function of M/s Hertz Chemicals, which was not submitted
                       till the hearing, which would show that the mark was never
                       used by the M/s Hertz Chemicals.
                (ix)   Reliance by the defendant for the drug licenses obtained
                       cannot be relied upon as it is undated and further mere
                       license by itself and without proof that the goods were sold
                       by the trade mark COBRA and further mere license is by
                       itself no proof that the goods were sold by the trade mark
                       COBRA.
                (x)    Reliance by the defendant on assignment deed dated
                       6.5.1997 between M/s Hertz Chemicals and defendant no.1 is
                       misplaced as the said document is ante-dated and inspires no
                       confidence as it is shown to have been originally notarised in
                       the year 1997 and the photocopy of the same is claimed to
                       have been attested in the year 2013 by the same notary.
                       Further even the said assignment does not claim that the
                       mark COBRA was ever used and it only assigns the pending
                       application under no.554078 but the defendant never got the
                       application assigned to itself before the Registrar of Trade
                       Mark by filing an amendment request while the application
                       was listed for hearing on at least 5 dates in the year 2000.
                (xi)   The fire in the factory of defendant is also of no relevance as
                       there is nothing on record to show what was burnt in the

CS(OS)99/2013                                                  Page 25 of 35
                         factory whereas punchnama only talks about finished and
                        unfishined goods.
 44. Arguments of Mr.H.P. Singh, learned counsel for the defendants, is
       summarised as under:
                (i)     Defendants are the prior user of the trade mark COBRA;
                (ii)    One of the partners of the defendants M/s Hurtz Chemicals
                        are prior user of the trade mark and an application for
                        registration was made in the year 1986, which is prior,
                        whereas in the case of the plaintiff the application was made
                        in the year 2007 and there are no reliable documents to show
                        that the goods were sold prior thereto.
                (iii)   It is also the case of the defendants that the defendants have
                        honestly and bonafidely sold perfumes and cosmetics under
                        the trade mark DIAMOND COBRA, VELVET COBRA,
                        GREEN COBRA and, thus, claim protection under Section
                        12(3) of the Trade Marks Act. Defendants have also paid
                        excise duty from the year 2006 to 2014.
                (iv)    Prior user is also established on the basis of photocopy of the
                        license;
                (v)     Mark was assigned by M/s Hurtz Chemicals to the
                        defendants by deed of assignment dated 6.5.1997;
                (vi)    It is also the case of the defendant that the plaintiff itself has
                        admitted that there was a gap of 20 years between the first
                        alleged user;
                (vii) It is further the case of the defendant that the plaintiff has
                        admitted that the mark was not used for a period of 20 years
                        and it is during this period that the defendants was able to
                        establish themselves, which fact is disputed by counsel for

CS(OS)99/2013                                                     Page 26 of 35
                     the plaintiff, who submits that the defendants only started
                    using the mark in the year 2007 as per the documents placed
                    on record by the defendant and, thus, the gap in use of the
                    trade mark COBRA is not vital to the case of the plaintiff.
 45. Learned counsel for the defendant has placed reliance on Century Traders
       vs Roshan Lal Duggar & Co, reported at AIR 1978 Delhi 250 (DB), in
       support of his submission with regard to prior user.
 46. In support of his argument on honest concurrent use, counsel for the
       defendants has relied upon Procter & Gamble vs Satish Patel, reported at
       1996 PTC (16) (Del.)
 47. In support of his argument on the delay reliance is placed by counsel for
       the defendants on Pfizer vs B.L. & Co., reported at 2002 (25) PTC 262
       (Del); Intel vs Anil Hada, reported at 2006 (33) PTC 553 (Del.).
 48. The plaintiff has also filed the present suit for protection of its registered
       trade mark COBRA. An order of restraint was also sought on the
       defendants from using deceptively similar trade marks Diamond Cobra
       and Velvet Cobra in respect of identical goods that is perfumes. While
       issuing summons in the suit and notice in the application the defendants
       were restrained from using the trade mark Velvet Cobra. The plaintiff did
       not press an ex parte relief against the defendants with respect to the mark
       Diamond Cobra as the said mark stood registered in favour of the
       defendants, however, during the pendency of the suit the registration in
       favour of the defendants stand cancelled. As noticed hereinabove, the
       plaintiff has prayed that the interim order be confirmed and also be
       extended with respect to the Velvet Cobra.
 49. The first submission of learned counsel for the plaintiff is that the trade
       mark COBRA was initially adopted by the plaintiff in the early 1970s.
       The said mark was adopted by M/s Maja Cosmetics, which was a

CS(OS)99/2013                                                 Page 27 of 35
        proprietorship firm of Sh.Suchet Singh, who was none else but the father
       of Sh.Bhupinder Singh and grandfather of Sh.Harshit Kochar and
       Sh.Achin Kochar, who are present partners of the plaintiff firm.
 50. The trade mark was used continuously till the year 1979. The mark was
       again launched in the year 1999 under another family group firm M/s Vi
       John Beauty Tech. which firm used the mark until the year 2006
       whereafter the business was consolidated in the plaintiff firm and M/s Vi
       John Beauty Tech. assigned the rights in the mark COBRA to the plaintiff
       firm vide assignment deed dated 3.7.2007.
 51. In addition to the common law rights the plaintiff holds registration of the
       mark St.John Cobra under no.1581353. The plaintiff has placed copies of
       invoices on record for the period 1974-75 and 1999 to 2006 of M/s. Vi-
       John Beauty Tech. and copies of invoices of the plaintiff firm from the
       years 2006 to 2013 including copies of some purchase orders from the
       defence canteen store department. Based on the abovesaid invoices the
       plaintiff claims prior user to the trade mark COBRA, Diamond Cobra and
       Velvet Cobra. Reliance is also placed by the plaintiff on a MOU executed
       between M/s S.H. Kelkar and Company and the plaintiff.
 52. According to the plaintiff M/s S.H. Kelkar and Company are owners of
       several COBRA registrations in Class 3 for perfumery related goods. The
       plaintiff and M/s S.H. Kelkar and Company agreed to co-exists. The
       plaintiff was to sell goods in retail perfumery segment and M/s S.H.
       Kelkar and Company in industrial perfumery segment. The plaintiff has
       also been granted the rights to utilise the registrations of M/s S.H. Kelkar
       and Company. M/s S.H. Kelkar and Company has also executed a Special
       Power of Attorney in favour of the plaintiff to the partner of the plaintiff
       empowering him to take action against their party in retail segments on
       the basis of M/s S.H. Kelkar and Company registrations.

CS(OS)99/2013                                              Page 28 of 35
  53. Learned counsel for the defendants on the other hand has argued that the
       defendants are prior user of the trade mark COBRA claiming user since
       the year 1991. It is also the case of the defendants that the user claimed by
       the plaintiff since the year 1970 is based on forged and fabricated
       documents. An objection has also been raised by the defendants with
       regard to non-joinder of the parties as according to the defendants merely
       filing of MOU with M/s S.H. Kelkar and Company was not enough and
       M/s S.H. Kelkar and Company should have been made a party to the
       present suit.
 54. The defendants claim prior user since the year 1991 and also claim selling
       their products with the mark COBRA since the year 1986 through their
       partner M/s Hertz Chemicals Limited. In support of this contentions,
       defendants have relied upon an application for the mark COBRA applied
       by M/s Hertz Chemicals Limited under no.554078. Reliance is also placed
       by the counsel for the defendants upon drug licenses granted to the
       defendants. The third document, sought to be relied upon by the
       defendants, is a deed of assignment dated 6.5.1997 between M/s Hertz
       Chemicals Limited and defendant no.1. Thus, the first question, which
       comes up for consideration before this Court is as to who is the prior user
       of the trade mark COBRA. Plaintiff has placed on record invoices dated
       25.7.1974, 9.11.1974, 2.9.1975, 11.1.1975 and 8.10.1975. Large number
       of invoices for the period 1999 onwards have also been placed on record.
       Invoices on record would establish that this mark was adopted by M/s
       Maza Cosmetics but the mark was continuously used only till 1979.
       Thereafter, it is the case of the plaintiff that this mark was re-launched
       from the year 1999. According to the defendants they have been using the
       mark COBRA since the year 1986 through their partners M/s Hertz
       Chemicals. Reliance has been placed on three documents i.e. (1)

CS(OS)99/2013                                               Page 29 of 35
        application for registration of the mark COBRA applied for by M/s Hertz
       Chemicals; (2) drug licenses; and (3) deed of assignment dated 6.5.1997.
 55. A copy of the application for registration of the mark COBRA applied by
       M/s Hertz Chemicals under no.554078 has been placed on record.
       Documents placed on record by the defendants also show that the
       application was withdrawn on 27.10.2001. What is more important is that
       the applicant was called upon to submit evidence of use by the Registrar
       Trade Mark which was not submitted and which could have been the
       reason for withdrawal of the application. Since no proof was submitted by
       M/s Hertz Chemicals with the Registrar and mere application which was
       subsequently withdrawn on 27.10.2001 would not pass any right in favour
       of the defendants and neither can it be considered to show that the mark
       was used by the defendants. The drug license sought to be relied upon by
       the defendants, a copy of which has been placed on record can also be of
       no benefit to the defendants as drug licenses was granted with respect to
       as many as 32 marks and no supporting document has been filed along
       with this undated license with regard to use of the trade mark COBRA by
       the defendants. The third document relied upon by the defendant is a deed
       of assignment dated 6.5.1997 entered into between M/s Hertz Chemicals
       and defendant no.1. This deed of assignment is also suspicious for the
       reason as the document shows that it was originally notarised in the year
       1997, photocopy of the same has been attested in the year 2013 and also
       by the same notary. To my mind, this is a strong coincidence but surely
       casts a doubt on this document. Moreover, this document also does not
       suggest in any manner that the mark COBRA was ever used. The
       document assigns the pending application but there is nothing on record to
       suggest that the defendant got the application assigned to itself before the
       Registrar of Trade Mark by filing a request for amendment when on the

CS(OS)99/2013                                              Page 30 of 35
        own showing of the defendant the application was listed on at least five
       dates in the year 2000. In case, the marks stood assigned and the
       defendant was using the mark, logically the defendant would have made
       such a request for assignment.
 56. The documents placed on record by the plaintiff show that the predecessor
       of the plaintiff, which was a proprietorship firm of the father and grand-
       father of the present partners of the plaintiff firm was selling goods from
       the year 1974-79 onwards. As per the plaintiff, the business was carried
       out only till 1979 and re-launched in the year 1999. In contrast except for
       a bald statement that the defendants have been using the mark COBRA
       since the year 1986 through their partners, Hertz Chemicals Private
       Limited, is unacceptable. The application made by the defendants, M/s
       Hertz Chemicals Private Limited to the Trade Mark Registry is also of no
       use and benefit to the defendants as the defendants have failed to establish
       actual sale of the product.
 57. In the case of Corn Products refining Co, vs. Shangrila Food Products
       Ltd., reported at AIR 1960 SC 142, it has been held that, firstly, presence
       of mark in the register does not prove its user, thus, it is relevant as it is
       the case of the plaintiff that the defendants‟ application for registration
       had stated „proposed to be used‟ and, secondly, the search report relied
       upon by the defendant can be of no help as there is nothing on record to
       show that the mark has actually been used by the third party. Relevant
       portion of the judgment reads as under:

                "17. The series of marks containing the common element or
                elements therefore only assist the applicant when those marks are in
                extensive use in the market. The onus of proving such user is of
                course on the applicant, who wants to rely on those marks. Now in
                the present case the applicant, the respondent before us, led no

evidence as to the user of marks with the common element. What CS(OS)99/2013 Page 31 of 35 had happened was that Deputy Registrar looked into his register and found there a large number of marks which had either 'Gluco' or 'Vita' as prefix or suffix in it."

58. Since the plaintiff has been able to establish prior user, I am of the view that it creates proprietary rights in the trade mark in favour of the plaintiff and advertisements without any proof of use is not enough to sell goods.

59. Prior use alone is relevant for creation of proprietary rights in a trade mark and use of the mark in advertising media by itself is not enough unless and until goods are offered for sale concurrently with such advertisement [Usha Intercontinental Ltd. and Ors. v/s Usha Television Ltd., reported at 1987 PTC 240 A, more particularly para 18. Also see Pioneer Nuts and Bolts Pvt. Ltd v/s Goodwill Enterprises; 2009 (41) PTC 362 (DEL) (DB)].

60. Learned counsel for the plaintiff has submitted that the deed of assignment relied upon by the defendants is most unreliable and the same is anti-dated as this document was originally notarised in the year 1997 and a photocopy thereof has been attested again in the year 2013 by the same notary public, M.H. Chaudhary. The photocopy reflects both the stamps of 1997 and 4.3.2013, which in my view is an extremely strange coincidence if the defendants are to be believed. Moreover, this deed of assignment does not show that the mark COBRA was ever used. Thus, in my view, the defendants have failed to establish user of the mark COBRA since the year 1986 as claimed by them. It may also be noticed that in response to seize and desist notice dated 30.7.2012 the defendant relied upon the registration and claimed that it had been using the marks since the year 2006. Thus, in my view, the stand taken by the defendant in these proceedings that they are using the marks since the year 1986 is an afterthought. The only argument raised for absence of any document CS(OS)99/2013 Page 32 of 35 placed on record is that a fire had broken out in the factory of the defendants in the year 2004. Newspaper report and panchnama written by the fire department is relied upon. The documents placed on record simply shows that finished and raw goods were gutted. Thus, the argument with regard to absence of supporting documents i.e. invoices, etc. for the year 2004 on account of fire in the factory is not convincing. Even the sale figures, sought to be relied upon by the defendants, pertaining to the year 2006 and the invoices showing the trade mark COBRA are filed for the year 2007 onwards and not for the year 1986. Based on the documents placed on record by the plaintiff and in the absence of convincing documents placed on record by the defendants prima facie I am of the view that the plaintiff is the prior user of the trade mark COBRA. The plaintiff also holds registration of the mark St.John Cobra since the year 2007.

61. There is no force in the submission made by counsel for the defendants that since M/s S.H. Kelkar and company, who owned the trade mark COBRA, having not been made a party, the present suit should be dismissed as the present suit has been filed by the plaintiff on the basis of prior user and adaptation and even otherwise the documents including Special Power of Attorney has been placed on record.

62. The defendant has further argued that as M/s Maja Cosmetics which used the mark till 1979 was a proprietorship concern of Mr.Suchet Singh, the benefit of use cannot be claimed after his death in the absence of assignment deed. The said argument is misconceived as immediately upon the death of Suchet Singh on 24th January, 1979, his legal heirs being his wife and two sons became partners in M/s Maja Cosmetics and in case of rights by the use of the mark COBRA devolved upon them. The business of M/s Maja Cosmetics was continued and the same is reflected CS(OS)99/2013 Page 33 of 35 from partnership deed dated 3rd February 1979 and various trade mark registrations of M/s Maja Cosmetics filed in 1979 itself showing the wife and sons of Suchet Singh as partners of M/s Maja Cosmetics.

63. The defendant further relied on a search report taken from the record of the Registrar of Trademarks showing existence of various entities who have filed for registration of the mark COBRA and thus claiming that the mark has become common to trade. Such a search report reveals that most of the registrations are of SH Kelkar, who have already acknowledged the rights of the plaintiff. Further most of the applications have been withdrawn and/or opposed on the behest of the plaintiff. Many of the applicants have already executed undertakings in favour of the plaintiff. Further it is a settled principle of law that mere presence of the mark on register does not prove its use and thus there is nothing on record to prove that the mark shown as registered in the search report are used by the applicants.

64. The defendants have further claimed that Hertz Chemicals Private Limited is a partner with the defendant but the said contention is proved wrong by their own document i.e. a deed of partnership dated June 2007 filed at pages 363 to 365 of the defendants documents which does not show the name of Hertz Chemicals P. Ltd. as a partner. Further even the application for registration of the mark DIAMOND COBRA filed by the defendant in the year 2006 does not mention the name of Hertz Chemicals P. Ltd. as its partner.

65. In view of the settled position of law mere delay is not sufficient to defeat the grant of injunction in case of infringement of trade mark as held in Amar Singh Chawal Wala (supra), Ansul Industries (supra) and Hindustan Pencils (P) Ltd. (supra), this argument of learned counsel for the defendants must also fail.

CS(OS)99/2013 Page 34 of 35

66. In the absence of cogent documents on record, I am of the view that the defendants have failed to establish that they are the prior user of the marks „DIAMOND COBRA‟ and „VELVET COBRA‟. On the contrary, the plaintiff has been able to make out a strong prima facie case, balance of convenience is also in favour of the plaintiff and in case the defendants are allowed to continue to use the impugned marks, the plaintiff shall suffer irreparable loss.

67. Accordingly, present application filed under Order XXXIX Rules 1 and 2 is allowed. Defendant is also restrained from using the marks „DIAMOND COBRA‟ and „VELVET COBRA‟ till the disposal of the suit.

68. Application stands disposed of.

CS(OS) 99/2013

69. List this matter before Court for framing of issues on 11.2.2015, when parties shall bring suggested issues to Court.

G.S.SISTANI, J NOVEMBER 14, 2014 msr CS(OS)99/2013 Page 35 of 35