Section 2(1) in Jammu and Kashmir Consumer Protection Act, 1987
(1)the practices of making any statement, whether orally or in writing or by visible representation, which,-(i)falsely represents that the goods are of a particular standard, quality, grade, composition, style or model;(ii)falsely represents that the services are of a particular standard, quality or grade;(iii)falsely represents any rebuilt, second hand, renovated, reconditioned or old goods as new goods;(iv)represents that the goods or services have sponsorship, approval, performance, characteristics, accessories, uses or benefits which such goods or services do not have;(v)represents that the seller or the supplier has a sponsorship or approval or affiliation which such seller or supplier does not have;(vi)makes a false or misleading representation concerning the need for, or the usefulness of, any goods or services;(vii)gives to the public any warranty or guarantee of the performance, efficacy or length of life of a product or of any goods that is not based on an adequate or proper test there:Provided that where a defence is raised to the effect that such warranty or guarantee is based on adequate or proper test; the burden of proof of such defence shall lie on the person raising such defence;(viii)makes to the public representation in a form that purports to be -(i)a warranty or guarantee of a product or of any goods or services; or(ii)a promise to replace, maintain or repair an article or any part thereof or to repeal or continue a service until it has achieved a specified result;if such purported warranty or guarantee or promise is materially misleading or if there is no reasonable prospect that such warranty, guarantee or promise will be carried out;(ix)materially misleads the public concerning the price at which a product or like products or goods or services, have been, or are ordinarily sold or provided, and, for this purpose, a representation as to price shall be deemed to refer to the price at which the product or goods or services has or have been sold by sellers or provided by suppliers generally in the relevant market unless it is clearly specified to be the price at which the product has been sold or services have been, provided by the person by whom or on whose behalf the representation is made;(x)gives false or misleading facts disparaging the goods, services or trade of another person.Explanation.For the purposes of clause (1), a statement that is(a)expressed on an article offered or displayed for sale, or its wrapper or container; or(b)expressed on anything attached to, inserted in, or accompanying, an article offered or displayed for sale, or on anything on which the article is mounted for displaying or sale; or(c)contained in or on anything that is sold, sent, delivered, transmitted or in any other manner whatsoever made available to a member of the public;shall be deemed to be statement made to the public by, and only by, the person who had caused the statement to be so expressed, made or contained;
