Section 2(1)(f) in Tamil Nadu Electricity Regulatory Commission (Demand Side Management) Regulations, 2013
(f)"Demand Side Management" means the actions of a Distribution Licensee, beyond the consumer's meter, with the objective of altering the end-use of electricity - whether it is to increase demand, decrease it, shift it between high and low peak periods, or manage it when there are intermittent load demands - in the overall interests of reducing Distribution Licensee's costs;