(1)No person shall erect, exhibit, fix or retain upon or over any land, building, wall, hoarding, frame, post, kiosk or structure any advertisement, or display any advertisement to public view in any manner whatsoever, visible from a public street or public place (including any advertisement exhibited by means of cinematograph), in any place within a municipal area without the written permission of the Chairman.[Provided that the permission under this sub-section shall be accorded subject to the submission of written consent, in original. of the owner or the authority of land, building, wall, hoarding, frame, post, kiosk or structure upon or over which the advertisement has been proposed to be erected, exhibited, fixed or retained, by the person intending to erect, exhibit, fix or retain any advertisement, or display any advertisement to public view :Provided further that application for permission under this sub-section shall accompany a declaration by the advertiser stipulating a time-frame within which the advertisement shall be erased, removed or taken down :Provided also that the application for permission shall also accompany a security deposit of such amount, as may be determined by the Board of Councilors, by order, which shall, if the advertisement is not erased, removed or taken down by the advertiser within seven days after the expiry of time-frame for erasure, removal or taken down of such advertisement as mentioned in the declaration, be deemed to have been forfeited and the money, so forfeited, shall be used by the Municipality for erasure, removal or taken down of the advertisement :Provided also that when the advertisement is erased, removed or taken down within seven days after the expiry of the time-frame in the declaration, the security deposit shall forthwith be refunded.] [Provisos added by the West Bengal Municipal (Second Amendment) Act, 2006 (West Bengal Act XXVIII of 2006), w.e.f. 1.12.2008.]
