Section 575(i) in Rules under the United Provinces Excise Act, 1910
(i)Whenever a new licence is proposed to be granted the Collector shall invite applications for the purpose after giving publicity at the office of the Zila Parishad, Nagar Mahapalika or the Nagar Palika, the Collector's office, the office of the Deputy/Assistant Excise Commissioner and in such other manner as it considered reasonable by the Collector.
