Section 9(b) in The Infant Milk Substitutes, Feeding Bottles And Infant Foods (Regulation Of Production, Supply And Distribution) Rules, 1993
(b)details of management of breast-feeding, as under:-(i)breast-feeding-(A)immediately after delivery enables the contraction of the womb and helps the mother to regain her figure quickly;(B)is successful when the infant suckles frequently and the mother wanting to breast-feed is confident in her ability to do so;(ii)in order to promote and support breast-feeding the mother 's natural desire to breast-feed should always be encouraged by giving, where needed, practical advice and making sure that she has the support of her relatives;(iii)adequate care for the breast and nipples should be taken during pregnancy;(iv)it is also necessary to put the infant to the breast as soon as possible after delivery;(v)let the mother and the infant stay together after the delivery, the mother and her infant should be allowed to stay together (in hospital, this is called "rooming-in ");(vi)give the infant colostrum as it is rich in many nutrients and anti-infective factors protect the infants from infections during the few days of its birth;(vii)the practice of discarding colostrum and giving sugar water, honey water, butter or other concoctions instead of colostrum should be very strongly discouraged;(viii)let the infants suckle on demand;(ix)every effort should be made to breast-feed the infants whenever they cry;(x)mother should keep her body and clothes and that of the infant always neat and clean.
