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[Cites 4, Cited by 19]

National Consumer Disputes Redressal

Jayantilal Trikambhai Brahambhatt & ... vs Abhinav Gold International Marketing ... on 19 September, 2012

  
 
 
 
 
 

 
 





 

 



 NATIONAL CONSUMER DISPUTES REDRESSAL COMMISSION 

 

NEW DELHI 

 

  

 CONSUMER
COMPLAINT NO. 237 OF 2012 

 

  

 

  

 

1. Jayantilal Trikambhai Brahambhatt 

 


R/o- House No. G-111, Akash Ganga Society, 

 


New Sama Road, 

 


Vadodara-390024, Gujarat 

 

  

 

2. Maheshbhai Chimanbhai Patel 

 


R/o- 52/1st floor, Yogi Bhuvan, 

 


Sardar nagar, Chhani Road, Nizampura 

 


Vadodara-390002, Gujarat    Complainants   

 Versus 

 

  

 

1.
Abhinav Gold International Marketing Pvt. Ltd., 

 

 Branch Office at 1st floor,
Trident Complex,  

 

 Race course Triangle, Race Course,  

 

 Vadodara, Gujarat  

 

  

 

 Head Office at Panchratna Apartments, 

 

 Near Pansal Chouraha, Bhilwara-311001,
Rajasthan 

 

  

 

 Registered Office at F/29-30, First floor,  

 

 Apsara Complex, Azad Chowk, Bhilwara-311001,
Rajasthan   

 

  

 

2. Anil
Kumar Birla, 

 

 Director- Abhinav Gold International
Marketing Pvt. Ltd. 

 

 Office at F/29-30, First floor,  

 

 Apsara Complex, Azad Chowk,
Bhilwara-311001, Rajasthan 

 

  

 

 R/o- B-290, Sanjay Colony, Mahesh Marg,  

 

 Bhilwara-311001, Rajasthan 

 

  

 

  

 

  

 

3.
Murlidhar Birla 

 

 Director- Abhinav Gold International
Marketing Pvt. Ltd. 

 

 Office at F/29-30, First floor,  

 

 Apsara Complex, Azad Chowk, Bhilwara-311001,
Rajasthan 

 

 R/o- 1849- Mandal, Navi Nagri, 

 

 Dist:- Bhilwara, Rajasthan 

 

  

 

4. Sanjay
Shankarlal Birla, 

 

 Director- Abhinav Gold International
Marketing Pvt. Ltd. 

 

 Office at F/29-30, First floor,  

 

 Apsara Complex, Azad Chowk,
Bhilwara-311001, Rajasthan 

 

  

 

 R/o- 1, N-41, R.C. Vyas Colony, 

 

 Near Water Tank, 

 

 Bhilwara-311001, Rajasthan   Opposite Parties  

 

  

 

  

 

 BEFORE: 

 HONBLE
MR. JUSTICE J. M. MALIK, PRESIDING
MEMBER 

 

HONBLE MR. VINAY KUMAR, MEMBER 

 

   

 

For the Complainants : Mr. AVADHOOT V. SUMANT, ADVOCATE. 

 

  

 

  

  PRONOUNCED ON 19TH SEPTEMBER, 2012 

 

  

 

  O
R D E R  

 

 JUSTICE
J.M. MALIK 

 

  

 

1. The whole
controversy centers around the question, Whether the
complainants are consumers or not, Whether their intent was to earn
multi-profits /huge profits or to earn their livelihood?. These are the principal questions which have
to be adjudicated.  

 

  

 

2. The instant complaint has been filed by two
complainants, namely, Jayantilal Trikambhai Brahambhatt
and Maheshbhai Chimanbhai Patel, on behalf of a number of alleged
individual consumers because the right and interest of present complainants and
all the other individual and numerous consumers are identical and
co-extensively cumulative, by virtue of nature of privity and contract,
between the opponents and the
complainants, together with various/numerous consumers whose rights and
interests are being represented by the complainants in this complaint. They have also filed application under
Section 12-C read with Section 22 of the Consumer Protection Act, 1986. 

 

  

 

3. Abhinav Gold
International Marketing Private Limited, OP1 is a Company which has its
registered office at Bhilwara. They are
engaged in the business of trading marketing the gold, silver and also to carry
and run the said business through agents etc.  

 

  

 

4. In the month of
March, 2009, the complainants/numerous consumers came in contact with opponent
company through their advertisements and/or local level marketing their channel
personnel. The OPs carried out extensive
and large scale marketing of their investment plans/business scheme in the
nature of multilevel marketing by conducting larger scale meeting, seminars and
conferences and also published advertisement in the local daily newspaper in
Vadodara, Surat, Rajkot, Ahmedabad, Jamnagar, Bhuj, Gandhidham, Surendranagar,
Anand, Nadiad inviting consumers/ investors to invest in their business scheme,
which also contained assurances of huge returns in investment from March, 2010
upto October, 2011. Numerous consumers subscribed to such plans/ business
schemes and continue to remit and invest the amount regularly in the month of
March, 2009 to June, 2011. The opponents also opened their Show Rooms, Stores,
Business Centre at Vadodra and Surat in the year 2011-2012. 

 

  

 

5. In October, 2010, the
opponents started indulging in avoidance and evasion in performing their
promise given to consumers for payment on investments in terms of their
plans/schemes and unilaterally changed, modified, withdrawn their schemes/plans
and also fabricated excuses to patch up dishonest defaults and deficiencies.
In
October, 2011, opponents declared abrupt closure of their business and
suspended all their fields and marketing activities. They also closed their Show Rooms in
November, 2011. Criminal cases were filed
against them. 

 

  

 

6. Under the above said
circumstances, the present complaint was submitted in this Commission on
31.08.2012, with the prayers that the opponents be directed to remit and pay
the amount, as is assured and promised to be payable by opponents to each
individual. Secondly, compensation in
the sum of Rs. 50 Crores be granted to the complainants, the opponents be
restrained and stop and discontinue the above said unfair trade practice, and the
losses suffered by the complainants be compensated, etc. 

 

  

 

7.  We have heard the
counsel for the complainant. The counsel
for the complainant vehemently argued that the complainants/ numerous
individuals are the retired government servants or senior citizens. They have invested their amount and paid Rs.
6,000/- or more each to the opponents in the hope
that they would get a  big benefit from them. It was argued that the OPs had led the
complainants/numerous individuals up the garden path. He contended that the
complainants and other individuals are the consumers. They are the investors. Our intention was invited towards the
pamphlet under the caption " Abhinav Gold International Marketing Private
Limited". The first page reads
"Golden Life, Golden Future".
The said pamphlet is in Hindi language but on the first page the
following words are mentioned "Customers-cum- Business Promoters, Business
Promotion Plans, Business Opportunity".
Learned counsel argued that the opponents have cheated their customers . 

 

  

 

8. In order to bring his
point home, he has cited few authorities. In Lucknow Development Authority Vs. M. K.
Gupta, AIR 1994, Supreme Court, 787, it was held that: 

 

The word any dictionarily means, one or same or all. In Blacks Law Dictionary it is explained
thus, word any has a diversity of meaning and may be employed to indicate
all or every as well as same or one and its meaning in a given statute
depends upon the context and subject matter of the statute. The use of the word any in the context it
has been used in clause (o) of S. 2 indicates that it has been used in wider
sense extending from one to all. The
other word potential is again very wide.
In Oxford Dictionary it is defined as capable of coming into being,
possibility. In Blacks Law Dictionary it is defined as
extending in possibility but not in act.
Naturally and probably expected to come into existence at some future
time, though not now existing. In other
words service which is not only extended to actual users but those who are
capable of using it are covered in the definition. The clause is thus very wide and extends to
any or all actual or potential users. 

 

  

 

 It was further held
that: 

 

It has been approved by this
Court in Regional Director, Employees State Insurance Corporation v. Highland
Coffee Works of P.F.X. Saldanha and Sons, (1991) 3 SCC 617: (1991) AIR SCW
2821); C.I.T., Andhra Pradesh v. M/s. Taj Mahal Hotel, Secunderabad (1971) 3
SCC 550: (AIR 1972 SC 168) and State of Bombay v. Hospital Mazdoor Sabha, AIR
1960 SC 610. The provisions of the Act
thus have to be construed in favour of the consumer to achieve the purpose of
enactment as it is a social benefit oriented legislation. The primary duty of the court while
construing the provisions of such an Act
is to adopt a constructive approach subject to that it should not do violence
to the language of the provisions and is not contrary to attempted objective of
the enactment. 

 

  

 

9. Learned counsel for
the complainant also invited our attention towards Puneet Kaur Vs. Hindustan
Financial Management Limited, III (2003) CPJ 95 (NC) and Punj Lloyd Limited Vs.
Corporate Risks India Pvt. Ltd, 2008 (0) GLHEL-SC 42568. 

 

  

 

10. Learned counsel for
the complainant lastly submitted that the privity of contract between the
complainants and the defence, stands proved.
This is an admitted fact that they had received booking amount for
purchase of gold jewellery and issued the receipts thereon. Their above said relations proves clear
relationship of consumer and service provider of financial nature. The complainant has admitted this fact vide
their reply that they were ready and willing to supply the jewellery to
purchasers or investors. 

 

  

 

11.  We clap no importance
to these arguments. It does not stand
proved on the record that the complainants or consumers are the CONSUMERS, under
the Consumer Protection Act, 1986. Section
2 (1) (d) (i) and (ii) which runs as
follows: 

 

 Consumer means any person who:- 

 

(i)          
buys any goods for a
consideration which has been paid or promised or partly paid and partly
promised, or under any system of deferred payment and includes any user of such
goods other than the person who buys such goods for consideration paid or
promised or partly paid or partly promised, or under any system of deferred
payment, when such use is made with the approval of such person, but does not
include a person who obtains such goods for resale or for any commercial
purpose; or  

 

(ii)         
[hires or avails of] any services
for a consideration which has been paid or promised or partly paid and partly
promised, or under any system of deferred payment and includes any beneficiary
of such services other than the person who [hires or avails of] the services
for consideration paid or promised, or partly paid and partly promised, or
under any system of deferred payment, when such services are availed of with
the approval of the first mentioned person [but does not include a person who
avails of such services for any commercial purpose]; 

 

[Explanation.For the purposes of
this clause, commercial purpose does not include use by a person of goods
bought and used by him and services availed by him exclusively for the purposes
of earning his livelihood by means of self-employment;] 

 

  

 

12. In Bihar School Examination Board Vs. Suresh
Prasad Sinha, IV (2009) CPJ 34 at 36(SC) : AIR 2010 SC 93 : (2009) 8 SCC 483
the Apex Court has held, as under :- 

 

 Consumer 
Definition of :- According to
the definition of consumer in Section 2(d) of the Act, a person who hires or
avails of any services for a consideration, is a consumer. The following category of service-availors
will not be consumers : (i) persons who avail any service for any commercial
purpose; (ii) persons who avail any free
service; (iii) persons who avail any service under any contract of service. A
consumer is entitled to file a complaint under the Act if there is any deficiency
in service provided or rendered by the service provider. 

 

  

 

13.
This Commission in Monstera Estate Pvt. Ltd. Vs. Ardee
Infrastructure Pvt. Ltd.  IV (2010) CPJ 299 (NC) has held that:- 

 

 Housing  Purchase
of space for commercial purpose  There
was delay in possession. Complainant was
a private limited company. Complainant
was nominated for allotment of showroom. Possession not given. Sale deed was not executed. Deficiency in
service was alleged. Even if private
limited company was treated as person purchase of space could not be for
earning its livelihood. Purchase of
space was for commercial purpose. 

 

   

 

14. Again, this Commission in M/s. Harsolia Motors Vs. National Insurance Co. Ltd.,
in First Appeal Nos. 159, 160 & 161
OF 2004, decided on 03.12.2004, has held
as under:-  

 

In support of his submission, learned counsel Sh.Sharma, referred to
the judicial dictionary meaning of the words commercial purpose which is as
under:- 

 

The
word commercial according to the  Oxford Dictionary means viewed as a
matter of profit and loss. The word purpose means object which is in view or
for which is made : aim amend. The word commercial purposes would,
therefore, cover an undertaking the object of which is to make a profit out of
the undertakings. (Municipal Board, Unnao Vs. The State of U.P. 1957 All. L.J.
479 at 498). 

 

According to Oxford dictionary, it means
Viewed as a matter of profit or loss. 

 

 The word commercial is defined in
the Concise Oxford Dictionary, New
Edition of the 1990, at page 227, the word commercial is defined as having
profit as a primary aim rather than artistic etc. value (Vide Dena Bank,
Ahmednagar Vs. Prakash Birbhan Katariya, AIR 1994 Bom 343 at 345).  

 

  

 

  

 

15. It was
further held in Laxmi Engineering Works Vs. PSG
Industrial Institute, (1995) 3 SCC 583, by the Honble Apex
Court as under :  

 

The National Commission appears to have been taking a consistent view
that where a person purchases goods with a view to using such goods for carrying
on any activity on a large scale for the purpose of earning profit, he will
not be a consumer, within the meaning of Section 2 (d) (i) of the Act. Broadly affirming the said view and more
particularly, with a view to obviate any confusion  the expression large
scale is not a very precise expression  Parliament stepped in
and added the explanation to Section 2(d)(i) by Ordinance/ Amendment Act, 1993.
The explanation excludes certain purposes from the purview of the expression
commercial purpose  a case of exception to an exception. Let us elaborate : a person who buys a
typewriter or a car and uses them for his personal use is certainly a
consumer but a person who buys a typewriter or a car for typing others work,
for consideration or for plying the car as a taxi, can be said to be using
the typewriter/car for a commercial purpose.
The explanation however clarifies that in certain situations, purchase
of goods for commercial purpose would not yet take the purchaser out of the
definition of expression of expression consumer. If the commercial use is by
the purchaser himself for the purpose of earning his livelihood by means of
self-employment, such purchaser of goods is yet a consumer. In the
illustration given above, if the purchaser himself works on typewriter or plies
the car as a taxi himself, he does not cease to be a consumer. In other words, if the buyer of goods uses
them himself, i.e. by self-employment, for earning his livelihood, it would not
be treated as a commercial purpose and he does not cease to be a consumer for
the purposes of the Act. The explanation
reduces the question, what is a commercial purpose, to a question of fact to
be decided in the facts of each
case. It is not the value of the goods
that matters but the purpose to which the goods bought are put to. The several
words employed in the explanation, viz, uses them by himself, exclusively
for the purpose of earning his livelihood and by means of self-employment
make the intention of Parliament abundantly clear, that the goods bought must
be used by the buyer himself, by employing himself for earning his livelihood.
A few more illustrations would serve to emphasise what we say. A person who purchases an auto-rickshaw to
ply it himself on hire for earning his livelihood would be a consumer. Similarly, a purchaser of a truck who
purchases it for plying it as a public carrier by himself would be a
consumer. A person who purchases a lathe
machine or other machine to operate it himself for earning his livelihood would
be a consumer. (In the above
illustrations, if such buyer takes the assistance of one or two persons to
assist/help him in operating the vehicle or machinery, he does not cease to be
a consumer). As against this, a person who purchases an auto-rickshaw, a car or
a lathe machine or other machine to be plied or operated exclusively by another
person, would not be a consumer.  

 

  

 

16.  The Complainant
himself argued that the complainants are the investors. It is also clear that their primary aim is to
have profit out of these transactions. Every now and then, the words huge profit,
multi-profit, big profit, etc., find mention in the complaint. The only purpose is to earn the profits,
though it appears that gullible persons have been taken for a ride. There is no evidence or no averment that the
above said transaction was entered for self-employment or earning their
livelihood. There is no averment that
this transaction is the only source for their bread and butter. We, therefore, have no hesitation to hold that the
complainants and the person who are seeking relief through them are not the
consumers. Consequently the present
complaint is not maintainable. The complaint is, therefore, dismissed. 

 

... 

(J. M. MALIK) PRESIDING MEMBER   ...

(VINAY KUMAR) MEMBER md/18