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12. The plaintiffs' licensees are engaged in the manufacturing and selling of various products bearing the Disney trade mark and/or the Disney characters. The plaintiffs have advertised the Disney Characters over the years, and various advertisements bearing Disney Characters have been published in various newspapers, magazines and internet etc.

13. It is stated that Disney Characters are widely recognized symbols of the quality and high standards of the plaintiffs‟ goods and services alone and the plaintiffs have built up goodwill of incalculable value in the said characters. So much so that a reputed authority on brands i.e. World's Greatest Brands published by Interbrand states that plaintiff No.1 reinvented the business of character merchandizing, a copy of the relevant extract from the same has been filed in the present proceedings. According to the 2009 study by Interbrand and Business Week, plaintiff No.1 is the tenth greatest brand in the world with a brand value of £28,447 million. According to the 2009 study by Business Week, the plaintiff No.1 is the tenth greatest brand in the World.

30. The list of countries in which the Plaintiff‟s trademarks are registered has been marked as Mark-A. The extracts from the from the website of the US and UK Trademark Registry evidencing that the aforesaid marks are registered in favour of plaintiff No.1 have been exhibited as Ex.PW1/12. The Certificate for use in legal proceedings evidencing the same has been exhibited as Ex.PW1/13.

31. The extracts from a reputed authority on brands i.e. World‟s Greatest Brands" published by Interbrand states that plaintiff No.1 has virtually reinvented the business of „character merchandizing‟ and the said extract has been exhibited as Ex.PW1/14.

32. An internet extract from www.interbrand.com stating that plaintiff No.1 is the tenth greatest brand in the world with a brand value of £28,447 million has been exhibited as Ex.PW1/15. An extract from the Business Week stating that plaintiff No.1 is the tenth greatest brand in the world is already exhibited as Ex.PW1/16. Certified copies of orders passed in favour of the plaintiffs have been exhibited as Ex.PW1/22.

33. The plaintiffs also hold registrations in Class-28 under Nos.743127, 596850, 516168 respectively which refers to "games, playthings gymnastic and sporting articles not included in other classes, decorations of chrismas tree". The certificate for use in legal proceedings for the plaintiffs‟ trademark registrations in Class-28 has been exhibited as Ex.PW1/13.