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"6. The taxable service stands defined in Section 65(105)(zze) of Service Tax Act, as "any service provided to a Franchisee, by the Franchisor in relation to Franchise". The Franchisor develops the brand name, concept of following the business, promotes the same and establishes the name. As such, by entertaining into an agreement of Franchisee‟s, it assigns the brand name to other person to carry out the business under his brand name or trade name, in the same manner in which he himself was conducting the business. The definitions of Franchisor under Section 65(48) of the Act, means "any person who enters into franchise with an franchisee and includes any associate of franchisor or a person designated by franchisor to enter into franchisee‟s on his behalf. The agreement as placed before us refers the appellant as the franchisor and the other party as franchisee. In terms of the said agreement there are obligations on the franchisee to set up the adequate premises and to conduct the business in accordance with the terms of the agreement. For the said franchisee, is under an obligation to pay fixed amount to the appellant and in addition recurring franchisee fee at the rate of 15%. The purpose of the agreement of franchisees is to enable franchisee to carry on the business in the manner desired by the franchisor. The agreement also reveals that the appellant shall provide prospectus, course material, brochure, leaflets, direct mail materials, stationery etc. They shall also provide additional training to the staff franchisee request at additional cost. As such, it is 10 | ST/476-477/2012 [DB] seen that the agreements between the appellant and their franchisees satisfy all the four requisites of the definition of „Franchise‟ as provided under Section 65(47) of the Act, and the appellant is liable to pay service tax on the said services.