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7.3 The Exhibitor further agrees that it shall neither charge Major Hollywood Studios or any of its Affiliates nor permit any third party to charge Virtual Print Fee or any other similar charges/fees for exhibition of a Content Title in digital form in the Theatre Auditorium(s)/Screen(s) in the Contracted Properties, whether such exhibition occurs during or after the expiration of the VPF Term.
7.4 During the Agreement Term, the Exhibitor shall use the Equipment(s) deployed by the Lessor only for the purposes of exhibiting the Content exclusively provided by UFO or its Affiliates and shall not exhibit any Content other than the Content provided by UFO."
"Considering the fact the DCE are owned by UFO and VPF collection is to be done by UFO, in order to synchronise this activity, it is an agreed position that UFO's DCN will exclusively receive KDM and exhibit content which are processed and /or supplied by UFO or its authorized labs, which also ensures that the digitized content is played on UFO owned DCEs in a seamless manner and is not affected by any quality of services and/or technical issues. We also ensure content released in cinemas is free from any legal encumbrance and in respect of which many times we are approached by financiers and processing labs to assist in their business process. In the absence of any control over the content and KDM delivery, we are left in a very precarious position.
e. UFO Moviez, through Scrabble Digital, offers PCS as one amongst the bouquet of services. In 2020, Scrabble Digital offered these services only in relation to two films and two web series with a revenue of Rs. 5 lakh approximately. PF Digital Media has been present in the PPP business since 2011 and its parent company PFL has been in the business of PPP for the last twenty years. PFL, which is the parent company of PF Digital Media, is a dominant player in the PPP business. The total number of screens which exhibit cinematographic films in DCI-compliant format is 4794. Out of these 4794 screens, UFO Moviez owns and has installed DCE in only 1091 screens on a lease basis and 186 screens wherein UFO has an agreement for providing services such as maintenance, supply of content and KDM, collecting VPF and sharing the same with CTOs. UFO caters to a maximum of 27 percent screens (23 percent UFO Moviez DCI equipment on lease basis + 4 percent VPF) and is not in a dominant position.

c. DCSPs also issue licenses, referred to as KDMs, which allow for playback on their equipment in a particular theatre for a given period, as instructed by producer/authorised distributor. At this point, the producer/authorised distributor decides on the nature of licenses for each of the screens based on the prevailing rate card, and these charges are known as VPF charges.

d. Contrary to the allegations of the Informants, anyone can master and provide the DCSP with the Distributor KDM (Master KDM), and the DCSPs can send KDMs to individual theatres as per the VPF option chosen by the distributor. Thus, there is no restriction on accepting content mastered by other labs such as the Informant, where Qube Cinema Technologies has issued the Master KDM which can then be used to generate KDMs.