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2. M/s. Poona Bottling Co. Ltd., Petitioner No. 1 in this petition (C.W. 916 of 1978) is a public limited company carrying on, inter alia, the business of manufacturing and bottling of soft drinks i.e. Gold Spot, Limca, Thums up etc. None of its shares was held directly or indirectly, by M/s. Parle (Exports) Pvt. Ltd. (for short 'M/s. Parle') Petitioners No. 2, Ramesh Kumar More, is the Executive Director of Petitioner No. 1 Company. The factory of petitioner No. 1 is duly registered under the Factories Registration Act, 1948. The Petitioner Company has also obtained Central Excise license under the Central Excises and Salt Act, for the purpose of manufacturing the said soft drinks, the petitioner company has installed a bottling plant by an alleged investment of about Rs. 40 lacs. For manufacturing the soft drinks, it has to purchase numerous articles such as bottles, crown corks, sugar, citric acid etc. Besides these, it purchases essences from M/s. Parle under franchise agreements dated July 25, 1977 and February 27, 1978 (Annexure A Colly.) The relevant terms of July 25, 1977 agreement read as under :