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"35. Broadly stated, in an action for passing-off on the basis of
unregistered trade mark generally for deciding the question of
deceptive similarity the following factors are to be considered:
(a) The nature of the marks i.e. whether the marks are
word marks or label marks or composite marks i.e.
both words and label works.
(b) The degree of resembleness between the marks,
phonetically similar and hence similar in idea.