both search and non-search advertising.
Google offers Syndication services under its AdSense program. The
Online Search and Advertising Syndicate Services constitute distinct
relevant markets ... policy and conduct of Google, prior to May 2010, for not disclosing
AdSense Revenue to online AdSense partners was concluded by the DG
as amounting
services as contended by the Commissioner. It is also denied that 'Adsense for Search' and 'Adsense for Content' result in providing ... displayed on the top in response to a search query).
(II) AdSense for Search
Under this methodology the applicant's search-based technology
that Google offers intermediation services in the online
advertising market through its AdSense for Search. As per ADIF, by determining which
advertiser 'wins ... placement and determining fees across the
AdTech stack through 'AdSense for Search' in the online advertisement market, in a
non-transparent manner
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