transfer
pricing adjustment (TPA) amounting to Rs.129,44,62,939/- made on account
of advertising, marketing and promotion expenditure (in short "AMP
expenditure ... perhaps, the adjustment made by the TPO in the transfer pricing
qua AMP would have to be factored in.
10. Having regard to the aforesaid
transfer pricing adjustment (TPA) amounting to Rs.21,98,34,275/- made on
account of advertising, marketing and promotion expenditure (in short
"AMP expenditure ... perhaps, the adjustment made by the TPO in the transfer pricing
qua AMP would have to be factored in.
11. Having regard to the aforesaid
transfer
pricing adjustment (TPA) amounting to Rs.31,60,310/- made on account of
advertising, marketing and promotion expenditure (in short "AMP
expenditure ... perhaps, the adjustment made by the TPO in the transfer pricing
qua AMP would have to be factored in.
10. Having regard to the aforesaid
transfer
pricing adjustment (TPA) amounting to Rs.42,59,009/- made on account of
advertising, marketing and promotion expenditure (in short "AMP
expenditure ... perhaps, the adjustment made by the TPO in the transfer pricing
qua AMP would have to be factored in.
10. Having regard to the aforesaid
transfer
pricing adjustment (TPA) amounting to Rs.33,91,732/- made on account of
advertising, marketing and promotion expenditure (in short "AMP
expenditure ... perhaps, the adjustment made by the TPO in the transfer pricing
qua AMP would have to be factored in.
10. Having regard to the aforesaid
transfer
pricing adjustment (TPA) amounting to Rs.243,85,14,991/- made on account
of advertising, marketing and promotion expenditure (in short "AMP
expenditure ... perhaps, the adjustment made by the TPO in the transfer pricing
qua AMP would have to be factored in.
10. Having regard to the aforesaid
