Section 24 of the Bombay Protection Act, the Cable Network Act, ASCICode or the Railway Guidelines for commercial advertising, all prohibited the advertisement
punitive damages.
The Complainant has further stated that the ASCI has framed Advertisement Code for the purpose of self regulating the Advertisements in different sectors ... that various authorities and Government of India has given statutory recognition to ASCI. Finally, he urged that change, if any, in the Return/Exchange/Refund