Vst Industries Limited vs Rudra Ventures Private Limited & Ors. on 7 January, 2022
10. Learned senior counsel empathetically submitted that the
consumers of cigarettes are very particular about the brands they smoke
and it is based upon one's choice owing to the taste of the cigarette and
other parameters such as length, filter etc. To submit so, reliance was
placed upon decisions of this Court in Godfrey Phillips India Ltd. Vs.
P.T.I. Private Limited & Ors. 2017 SCC OnLine Del 12509 and Khoday
Distilleries Ltd. Vs. Scotch Whiskey Association (2008) 10 SCC 723.