Living Media India Limited vs Zee Media Corporation Limited on 9 January, 2026
4.22 In Vishesh Films Pvt. Ltd. v. Super Cassettes Industries Ltd., 2024
SCC OnLine Del 6117, this Court held that Hindi word 'Aashiqui' (meaning
romance / love) for a film was not generic but a suggestive mark that could
be protected as it did not exhaustively describe the film's full narrative.
Accordingly, the title 'Tu Hi Aashiqui'/ 'Tu Hi Aashiqui Hai' was found
deceptively similar to 'Aashiqui' because of phonetic and conceptual
similarities and the likelihood of confusion / misleading the public.
4.23 In view of the above, the Plaintiff is entitled to injunctions as prayed
for in this Application.