Rolex Sa vs Alex Jewellery Pvt. Ltd. & Others on 15 September, 2014
20. It is now well-settled that the mark need not be known to the public at
large or the society at large, but it is sufficient if the mark is well-known
within a particular segment of the trade or consumers. The ld. Division
Bench of this Court in Rolex SA v. Alex Jewellery Pvt. Ltd. [215 (2014]
DLT 6] in this context observed as follows: