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Pidilite Industries Limited vs Jubilant Agri & Consumer Products ... on 13 January, 2014

14. The appellant also submits that the refusal order is mechanical and violates Section 18(5) of the Act and Rule 36 of the Trade Marks Rules 2017. It is further contended that sub-brands remain independently registrable, and that the goodwill of the house mark extends to such sub-brands, relying on Pidilite Industries Ltd. v. Jubilant Agri & Consumer Products Ltd.13. The Appellant further submits that the mark was wrongly treated as a mere slogan, and that reliance on a literary phrase from The Three Musketeers is wholly irrelevant.
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