34. Without prejudice, Mr. Sibal submits that, in the case of a
descriptive word mark, the onus is on the plaintiff alleging passing off
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to prove acquisition of distinctiveness, by the asserted marks, by dint
of use. That, he submits, is an aspect which is required to be relegated
to trial, and on which the Court cannot conceivably return a finding at
the Order XXXIX stage. He relies, for this purpose, on para 70 of the
decision of this Bench in Phonepe Pvt Ltd v. Ezy Services26 and para-
30 of the decision of a coordinate Single Bench of this Court in Red
Bull AG v. Pepsico India Holdings Pvt Ltd27 , as well as the judgment
of the Supreme Court in J.R. Kapoor v. Mirconix India28.
38. Insofar as the alleged similarity in trade dress is being cited as a
basis to contend that the defendants are passing off their product as the
plaintiff's, Mr. Sibal submits that, to sustain such an allegation, the
26
2021 (86) PTC 437
27
290 (2022) DLT 673
28
1994 Supp (3) SCC 215
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plaintiff would have to establish the existence of goodwill and
reputation in the asserted trade dress. He relies, for this purpose, on
paras 10, 14 to 16 and 18 of Britannia Industries Ltd v. ITC Ltd29,
rendered by a Division Bench of this Court. Far from there being any
evidence of reputation or goodwill in the trade dress presently being
used by the plaintiff, Mr. Sibal submits that there is no evidence even
of commercial user of the said trade dress. The plaintiff has placed,
on record, he points out, one solitary invoice. Further, the application
dated 22 February 2023 (10 days prior to the filing of the present suit),
filed by the plaintiff for registration of the GLUCON-D trade dress
being presently used by it claims user of the trade dress since 9
February 2018. No affidavit or supporting documents, evidencing
said user have, however, been filed with the application, despite the
mandate of Rule 2530 of the Trade Marks Rules, 2017. The sole
invoice filed by the plaintiff does not reflect the present trade dress.
There is, moreover, no submission forthcoming, from the plaintiff,
that the present GLUCON-D trade dress has acquired goodwill or
reputation. Mr. Sibal also took me through the documents of user
filed with the present suit, which, too, he submits, do not evidence
user of the present trade dress w.e.f. 2018. He submits that certain
advertisements, in magazines, filed by the plaintiff at S. No. 30 of the
documents filed with the plaint, do not reflect the asserted trade dress.
60.10 Copying may neither be wholesome, nor in keeping with good
trade practice, but, so long as it stops short of infringement or passing
off, is not actionable at law. So long, therefore, as there is no
likelihood of confusion or deception to the public, as represented by
the mythical consumer of average intelligence and imperfect
recollection, copying cannot invite injunctive action. Imitation, after
all, is one form of flattery. The law frowns only when the act of
imitation, by the imitator, entrenches on the intellectual property right
of the person imitated. It is true that, in Slazenger & Sons v. Feltham
& Co.60, exhorted thus:
For the proposition that the plaintiff could not claim exclusivity over
―GLUCO‖, Mr. Sibal cites the decision of a learned Single Judge of
the High Court of Madras in Parle Products Ltd v. Bakemans
Industries Ltd23 and para 16 of the judgment of the Supreme Court in
Corn Products.