Commissioner Of Income Tax-I vs M/S. Casio India Co. (P) Ltd. on 16 November, 2015
452/[2011] 335 ITR 29 (Delhi); and CIT v. Casio India Ltd. [2012] 20
taxmann.com 449/[2011] 335 ITR 196 (Delhi), the Courts/tribunals have
held that advertisement expenditure/brand image expenditure are allowable
as revenue expenditure in the year, in which these are incurred.