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Atul Kumar Jain, Meerut vs Ito, Ward-1(1), Meerut on 19 September, 2018

Considering the entire facts and circumstances of the case especially the quantum addition on enhancement of ALP u/s 92CA(3) deleted by CIT(A) and acceptance of transfer pricing documentation on similar facts for earlier assessment years namely 2005-06 to 2007-08 and subsequent A.Y 2010- 11 by AO/TPO, there is no case for levy the penalty u/s 271AA of the I.T. Act. I rely on the decision in the case of DCIT Vs. Bebo Technologies (P) Ltd. (2014) 148 ITD 122 (Chd.)(Trib.) while arriving at the above conclusion as penalty u/s 271AA is not leviable because international -transaction entered upon by the appellant with its associates concern has been held to be at. arms length. Accordingly, penalty levied by the assessing officer u/s 14 ITA Nos. 5667, 1799, 2374 & 1800/Del/2015 '271AA is hereby quashed. These grounds of appeals are allowed."
Income Tax Appellate Tribunal - Delhi Cites 1 - Cited by 26 - Full Document

Espn Star Sports Mauritius S.N.C. Et ... vs Addl. Dit, New Delhi on 20 August, 2018

The expenditure has been incurred on promotion of the product. Therefore, in our considered opinion, the Id. CIT(A) is justified in deleting the addition. Merely because Mr. Dharam Pal Gulati name comes to prominence, it cannot be said that the expenditure was not incurred for the purpose of business. The issue is covered in favour of the assessee by the decision of ITAT, Mumbai Bench in the case of Star India P. Ltd. Vs ADIT 103 LTD.73 (Mum.) (TM) wherein it has been held that advertisement expenses incurred for the business purposes are allowable and it does not matter that advertisement expenses incurred for the business purposes are allowable and it does not matter that other party is also benefited by such advertisement.
Income Tax Appellate Tribunal - Delhi Cites 3 - Cited by 3 - Full Document
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