Reckitt & Colman Of India Ltd. vs Kiwi T.T.K. Ltd. on 1 January, 1800
6. The aforesaid five principles were approved by this court in the decision in RECKITT & COLMAN OF INDIA LTD. VS. KIWI T.T.K. LIMITED reported in 1996 PTC (16) 393. The decisions which have been relied upon by the counsel for the parties lay down the settled law on the subject, which appears to be that a manufacture is entitled to make a statement that his goods are the best and also make some statements for puffing of his goods but the same would not give a cause of action to other traders or manufacturers of similar goods to institute proceedings as there is no disparagement or defamation to the goods of the manufacturer so doing. However, a manufacturer is not entitled to say that his competitor's goods are bad so as to puff and promote his goods.