case of
Google that revenue is not earned or generated by Google
merely by an advertiser participating in the Google Ads
program or upon ... Ad-Text of competitor ads, i.e., in the
visible portion of the ad that appears on the search results page.
Google does not restrict
characters in the trade mark
MakeMyTrip, as an Ad Word through the Ad Word
Program of Google or any other ad word/key word ... characters in the trade mark
MakeMyTrip, as an Ad Word through the Ad Word
Program of Google or any other ad word/key word
Google LLC
29.1 Paras 1 to 27 of Google LLC identify the features of the Google
Ads program which formed subject matter of dispute ... already noted, paras 1 to 27 of Google LLC set out the
aforesaid features of the Google Ads program, albeit in much greater
detail
Ads Programme is central to the disputes between the
parties.
THE ADS PROGRAMME
10. The Ads Programme (previously known as Google AdWords) is,
essentially ... Ad-heading or Ad-title; URL or the website address; and, the Ad-
description. The Ad-heading and Ad-description are collectively
referred
search engine'). Google also manages and operates
an advertisement program (Google Ads Program) in conjunction with
the search engine for displaying sponsored links ... sponsored
results are selected by use of Google's proprietary software powering
the Google Ads Program. These sponsored results are pre-fixed with
search engine'). Google also manages and operates
an advertisement program (Google Ads Program) in conjunction with
the search engine for displaying sponsored links ... sponsored
results are selected by use of Google's proprietary software powering
the Google Ads Program. These sponsored results are pre-fixed with
might choose one cover the
other.
. Search Ads
Search ads are text ads that are displayed on Google results pages. As an example.
Google Pocket ... traditional ads, create one static version of your ad, using the
same headline and description each time. Responsive ads allow for a dynamic ad that
booking the thread 'APPY
PIE' on the Google Ad Program and using the said thread
intermittently since September 2020. Thus, if a user ... suit, the Defendants
have actually deactivated their entries on the Google Ads Program
and the said two advertisements are no longer visible on Google
Search
Plaintiff was
permitted to implead Google LLC as a party, as the Defendants were using
the Google Ads platform for their activities. Further ... Google LLC, which is the entity claimed to be responsible for the
Google Ads Program. Accordingly, instead of Defendant No.5-Google India
available to the public on Google's
website along with explanatory videos regarding the same.
Hence, Google Ad Words program cannot be considered ... observed that Google Ireland is obliged to train Google India for marketing
and distribution of Ad Words Program. Further, the AO also draws unwarranted
reference
