assessee had the brand value of Hyundai, as
evident from the 'Interbrand' valuation- which is one off the most respected brand
valuation worldwide ... Millward Brown Optimor and adopted average of the brand value as per
Interbrand as also Milward Brown Optimor. He then proceeded to compute the
adjustment
other
group companies on account of payment made to M/s Interbrand, a company engaged in
creation and developments of brands and claimed the said ... intangible
asset as per sec.32 . This intangible asset was modified by interbrand (Consultant) to give it a
flavor of youth, vibrancy & modern look
noticing that payment of professional fees of
Rs.88,93,432/- to Interbrand UK for development of brand, has been claimed
as revenue expenditure, called ... goodwill and brand awareness attached to the Godrej brand,
assessee had appointed Interbrand to provide professional customized brand
assessment services, to study the value
Hyundai
Motor Corporation, which is clearly evident from data published
by Interbrand, a private agency on its website, as per which
market capitalization of Hyundai
have read the agreement entered into between the Godrej
group and Interbrand, UK for improvements in the Godrej brand. It is a
matter of public
competition between the respondents and their competitors, that is to say, on interbrand competition. Clause 2 has no relevance at all to the competition between
Nirma Chemical Works Ltd.,, Ahmedabad vs Assessee on 19 July, 2016
IN THE INCOME TAX
volume 2 of the typeset refers the Brands an international review by, interbrand; at page 633 reference is made to Camel brand which was launched
