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Pernod Ricard India Pvt. Ltd., New Delhi vs Dcit, New Delhi on 10 July, 2019

noting that expenditure on sales and marketing was required to refresh the memory of the consumer of the products manufactured by the assessee and hence

periodically, and not at once just to refresh the product and quality to be sold in the memory of its customers. So, it cannot

periodically, and not at once just to refresh the product and quality to be sold in the memory of its customers. So, it cannot

Jcit, New Delhi vs M/S. Sony Mobile Communications India ... on 14 May, 2019 1