comparison even seriously that would not
offend any statute. Be it puffery, be it serious. On other issues his
Lordship's understands ... cannot say that the competitor's goods are
bad. Thus, puffery is allowed, but slander and defamation of the goods of
the competitor
whether any of the impugned
advertisements would have the effect of puffery. His lordship restrained
all the four advertisements hence, the above four appeals ... comparison even seriously that
would not offend any statute. Be it puffery, be it serious. On other
issues His Lordship's understanding
particular product are adjectives, descriptors or attributes
which only add to puffery by any manufacturer and no rival can afford to be
hypersensitive
Para 27.
12. In my view, the impugned advertisements are more than
puffery. There is a clear reference to the product of the petitioner
Para 27.
16. The impugned advertisements are more than puffery. There is a clear
reference to the product of the plaintiff in each
