gross sales of Rs.1,638,68,08,123/- gave AMP to sales
ratio of 7.06%. Business promotion and selling expenses ... promotion -LBP schemes 25,39,980
Advertisement and promotion - LBP support for GIL project
through SI Acer 19,59,300
Advertisement and Promotion
provided to customers at the time of
sale of a car were in the nature of sales promotion
expenses and not in the nature ... promotion" is not to be confused with the
sales actually effected. While "sales promotion" are measures
taken by the assessee to promote
respect of
the three international transactions, but he treated advertisement and
sales promotion expenses of Rs.2,78,95,257/- as a separate ... independent international transaction. The Assessing Officer observed
that advertisement and sales promotion expenses of Rs.2,28,76,787/-
on the turnover
brand creation and
advertisement expenditure. The assessee had advertised and incurred sale
promotion expenditure to the tune of Rs.56,15,09,131/-. The Assessing ... details:
"The year-wise details of gross sales vis-a-vis advertisement and
sales promotion expenses along with the ratio of expenses to
sales
word
'spice'. As such the assessee undertook schemes of sales
promotion and advertisement in printing and electronic
media the assessee ... public at large the
factum of incurring the expenditure of sales promotion
schemes advertisement of its products in newspapers,
electronic media, neon signs and banners
addition as it was pointed out that the
expenses on advertisement, sales promotion were incurred after the
assessee had already started marketing the product ... competitive business the respondent
had decided to advertise and undertake sales promotion. He accordingly
held that the respondent was entitled to treat the aforesaid expense
addition as it was
pointed out that the expenses on advertisement,
sales promotion were incurred after the assessee
had already started marketing the product ... competitive business the
respondent had decided to advertise and undertake
sales promotion. He accordingly held that the
respondent was entitled to treat the aforesaid
expense
supra).
It was held that the expenditure incurred on investment and sale
promotion was business expenditure under Section
written statement. The respondents have given details of the
advertisement, sale promotion, and sale figures for the financial year
2001-02. The case ... incurred substantial expenditure on
account of construction costs, advertisement, and sale promotion and had
received payments from third parties for sale of apartments during
cover for the recovery of
flow back from the Whole sale buyers was sought to be
provided by NSD. As already observed, the collections were ... basis of total generation minus Distribution, and Advertising,
Sales Promotion Expenses for each buyer. Shri G. Prasad has
confirmed the above position in his statement
