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State of Tamilnadu - Section

Section 5 in The Tamil Nadu Urban Local Bodies permission for Erection of Digital Banners and Placards) Rules, 2011

5. Maximum size of a digital banner or placard.

(1)The maximum size of a digital banner or placard shall be as specified below:
Road width (in feet) Maximum size of Digital banner/ Placard
(1) (2)
Above 100 15 feet (height) x 24 feet (width)
60 to 100 12 feet (height) x 20 feet (width)
40 to 60 10 feet (height) x 16 feet (width)
20 to 40 8 feet (height) x 5 feet (width)
10 to 20 3 feet (height) x 2.5 feet (width)
Centre Median of the road 4 feet (height) x 2.5 feet (width)
(2)Wherever it is feasible to display the digital banners or placards on the road margins/ footpaths, the display of the placards in the medians shall not be allowed. Wherever the display of placards are permitted in the medians, no digital banner/ placard shall be permitted on road margins/ footpaths.
(3)The digital banners or placards erected in one particular road shall be of uniform size, as far as practicable.
(4)No digital banners or placards shall be permitted on both sides of a road with a footpath of less than ten feet width. In a road with no separate footpath, a minimum of ten feet width shall be available between the road margin and the digital banners or placards for use of pedestrians.
(5)The digital banner or placard shall be erected only parallel to the footpath or road, and not across the footpath or road margin except in the case of display in the median of the road.
(6)There shall be a space of not less than ten meters between one digital banner or placard and another. The space between digital banners and placards in a road shall be of uniform length.
(7)No digital banner or placard shall be permitted in narrow roads where the total width of the road (carriage way and foot path) is less than ten feet. In the roads with width between ten feet and forty feet, the digital banners or placards shall be permitted only on one side of the road margin, subject to the provisions of sub-rule (2), and if the width of the road is above forty feet, digital banners or placards may be permitted on both sides of the road margin, subject to the provisions of sub-rule (2).
(8)No digital banners or placards shall be erected on the carriage way of the road or foot path, and shall be erected only on the earthen surface in between, wherever available.