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Union of India - Section

Section 11 in The Indian Post Office Rules, 1933

11.

(1)Single and reply cards of private manufacture may be transmitted by post as post cards:Provided that -
(a)The postage shall be prepaid in full:
(b)Their dimensions shall be 14cm * 9cm and they shall have the legend, "Post card" written in Hindi or English or printed on the address side.
(c)As regards substance, they shall be neither thinner nor more flexible than the inland post cards issued by the post office.
(2)A postcards shall be deemed to contain a printed communication, if any matter (except the name and address of, and other particulars relating to, the sender and the place and date of dispatch) is recorded by any process intended to make more than one copy or impression, like Bradma, addressograph, photocopying, printing, cyclostyling, rubber stamping, not bring typewriting on any part of the post card except the right hand half of the address side thereof and shall be charged as per the postage rate specified for printed post card in rule 1.
(3)A post card shall be deemed to be a competition post card if it is so embossed or marked and is used in response to competition organized on or through Television, radio, Newspaper or any other media and shall be charged as per the postage rate specified for competition Post cards in rule 1.
(4)A post card shall be deemed to be a meghdoot post card if it is so marked and provides in the space on the left hand portion of the address, side, a space for single colour or multi colour printed advertisement and it shall be charged as per the rate of postage specified for meghdoot post card in rule 1 subject to the following conditions, namely:-
(a)that such advertisement shall bear pictorial depictions or messages or both
(b)that no advertisement shall be printed anywhere else except the space provided therefor on such post card;
(c)that on the address portion of such post card the word "Meghdoot post card" shall be printed in Hindi and English;
(d)that the obverse side of such post card shall be used for communication only;
(e)that such post card shall be single post card;
(f)that such post card shall conform to the dimensions and substance of post card specified in clauses (b) and (c) of sub-rule (1) respectively.
Vide GSR 612 (E) dated 2nd September, 2002