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[Cites 39, Cited by 0]

Custom, Excise & Service Tax Tribunal

Sab Miller Brewerles Pvt Ltd vs Cce Aurangabad on 11 July, 2019

                                  1


     CUSTOMS, EXCISE & SERVICE TAX APPELLATE
                    TRIBUNAL
                     MUMBAI

               REGIONAL BENCH - COURT NO.1

                  Appeal No.ST/85828/2014
                     ST/CO/91102/2014

[Arising out of Order-in-Original No.39/ST/COMMR/2013 dt. 27.12.2013,
passed by the Commissioner of Central Excise & Service Tax, Aurangabad]



M/s SABMiller Breweries Pvt. Ltd                          ......Appellant


                               VERSUS

Commissioner of Service Tax, Aurangabad                  ......Respondent


Appearance:
Shri V. Sridharan, Advocate for the Appellant
Shri K.M. Mondal, Special Counsel (A.R.) for the Respondent



CORAM:
HON'BLE DR. D.M. MISRA, MEMBER (JUDICIAL)
HON'BLE MR. SANJEEV SRIVASTAVA, MEMBER
(TECHNICAL)


             FINAL ORDER NO. A/86242 / 2019

                                      Date of Hearing: 15.01.2019
                                      Date of Decision: 11.07.2019

PER: D.M. MISRA


      This is an appeal filed against Order-in-Original No.

39/ST/COMMR/2013, dt.27.12.2013, passed by Commissioner

Service Tax, Aurangabad.


2.    Briefly stated the facts of the case are that the appellants

have been engaged in the business of brewing and bottling of

beer at its plant in Aurangabad. They had entered into a

bottling agreement on 11.4.2007 with M/s SKOL Breweries

Ltd., (now known as SAB Miller India Limited) under which the
                                     2


appellant manufactured beer for SKOL affixing their brand their

name      but   using   own   raw       materials,   man    power    and

infrastructure and sold the said manufactured beer at the

direction of SKOL to their (SKOL's) customers on payment of

appropriate VAT/CST. On the basis of investigation by DGCEI,

it is alleged that the appellant provided services under the

category of "Business Auxiliary Services" as defined under

section 65 (19) read with section 65 (105)(zzb) of the Finance

Act, 1994, in view of the amendment brought to the said

provision by the Finance Act, 2009, but were neither registered

under the said category of taxable service nor paid service tax

of   Rs.23,62,70,548/-    for   the      period   from   23.9.2009    to

21.06.2012; consequently demand notice was issued to them

on 24.12.2012 for recovery of the service tax not paid along

with interest and penalty. On adjudication, the demand was

confirmed with interest and penalty. Hence, the present

appeal.


3.     Learned advocate for the appellant providing a brief back

ground of the present Appellant has submitted that South

African Breweries (SAB) was established in the year 1895 in

South Africa and Miller Brewing was a company operating in

UK. In May 2002 SAB acquired Miller Brewing and thereby

forming SAB Miller Plc U.K.. SABMiller later acquired "Fosters"

brand. SKOL Breweries Ltd. was incorporated in India and were

manufacturing      beer   under     the     brand    name   'knockout',

Heywards' 'Royal challenge' at its various manufacturing facility

spread throughout India and selling the beer across the country
                                3


through its own marketing/dealer network. They were also

having a manufacturing unit at Aurangabad.


4.   The   appellant   has   entered   into   a   bottling/brewing

agreement dated April 11, 2007, with M/s SKOL Breweries Ltd.

for manufacture and bottling of beer with the brand name

'Fosters'. Elaborating the main features of the agreement, the

learned Advocate for the appellant has submitted that the

appellant manufactures 'Fosters Beers' as per the knowhow,

specification of SKOL and the brand name "Fosters' belongs to

SKOL. The purchase of raw materials, packing materials,

chemicals, labels, consumables etc. for manufacturing the said

bear was on account of appellant and the title, property and

ownership of manufactured beer having brand name 'Fosters'

vest solely with the appellant. The said manufactured beer is

sold by the appellant to SKOL or buyers nominated by SKOL on

outright basis at the price fixed by SKOL. The appellant

receives sale price/consideration on sale of the beer from the

respective buyers. As a consideration for the agreement dated

11.4.2007, the appellant pays Rs.27/- per case (of 12 bottles)

to SKOL. The appellant discharges appropriate excise duty and

other taxes leviable under the State Excise Act on the

manufactured beer; also pays applicable Sales Tax being

VAT/CST on the outright sale of the beer manufactured by

them. Earlier a demand notice was issued          to SKOL for the

period from Sept, 2006 to March, 201 alleging that the amount

of Rs.27/- per case received by them in providing taxable

service under the category of Intellectual Property Right (IPR)

service and alternatively under Franchise Service. However, the
                                 4


said issue was decided in favour of M/s SKOL by Tribunal vide

Order dated 22.1.2014 reported at 2014-TIOL-588-CESTAT-

MUM.


4.1. Pursuant to the amendment to Section 65(19) of the

Finance Act, 1994 in the definition of Business Auxiliary Service

(BAS) w.e.f. 01.9.2009, the present demand notices were

issued on 24.12.2012 to the appellant alleging that the

appellant has rendered "services in relation to manufacture and

processing of goods" to SKOL and accordingly liable to Service

Tax under clause 65(105)(zzb) read with Section 65(19) of the

Finance   Act,   1994   for   the   period   from   23.9.2009   to

24.12.2012.


4.2. It is the contention of the learned Advocate that the

activities undertaken by the appellant pursuant to agreement

dated 11.4.2007 amounts to manufacture and outright sale of

beer to SKOL or buyers nominated by SKOL and it cannot be

considered to come within the scope of the expression "in

relation to production and processing of goods for or on behalf

of the client" and attract Service Tax on the same. He has

submitted that the appellant purchases raw materials and

packing materials, labels, chemical etc. at their own cost and

undertake various processes in their factory to manufacture

beer. All the activities relating to manufacture of beer like,

maintenance of records, supervision, bottling, transportation

etc. are performed by the appellant and the ownership of the

raw materials/finished goods at all stages vest with the

appellant. They possessed all the requisite licenses required for
                                   5


manufacture of beer, necessary infrastructure, man power,

workforce, manufacturing skills, long term and short term

capital etc. for manufacturing beer on their own since 1998.

The supervision by SKOL to ensure quality of their product and

the specification belonging to SKOL,inno manner would change

the veracity of legal and factual position that the right to

manufacture of the beer remains with the appellant. After

manufacture of the beer, the appellant sell the same either to

SKOL or to the buyers/indenters of SKOL as directed by SKOL

at the price indicated by SKOL. The prices for sale of the goods

are also being paid by the customers to the appellant. The

appellant   did   not   receive   anything   from   SKOL    as   a

consideration for providing any service and rather the appellant

has been paying Rs.27/- per case(12 bottles) of Fosters beer to

SKOL in terms of the agreement.


4.3. The learned Advocate referring to the judgment of the

Hon'ble Supreme Court in the case of Union of India Vs.

Cibatul Ltd. - 1985 (22) ELT 302 (SC) submitted that Section

2(f) of the Central Excise Act defines 'manufacture' and

'manufacturer'. The phrase 'manufacturer' defined as 'a person

who manufactures on his own account'; it also refers to 'person

who employed/hired a labour'. Interpreting the terms of

agreement, the Hon'ble Supreme Court in the said held that

the manufacturer since manufactures the goods, in accordance

with the manufacturing programme drawn jointly by buyer and

seller, keeping in mind the restriction imposed by the buyer

relating to specification of the goods and price at which it is to

be supplied and the seller was obliged to affix buyer's trade
                                 6


marks on the goods produced as per the agreement, the seller

is not the manufacturer for on behalf of the buyer, but on their

own account. Further, he has submitted that when the seller is

in   existence,   having   separate   infrastructure,   plant   and

machinery employed their own labour, procuring raw materials

on their own, and manufactures the goods on its own behalf,

the principle laid down by various judgments of the Hon'ble

Supreme Court, namely Poona Bottling Co. Ltd. Vs. UOI - 1981

(8) ELT 389 (Del) affirmed by Hon'ble Supreme Court reported

in 2003 (154) ELT A240 (SC); Parel Beverages (P) Ltd. Vs. UOI

- 1982 (10) ELT 142 (Bom); Taggas Industrial Development

Ltd. - 1989 (39) ELT 0151 (Tri) affirmed by Hon'ble Supreme

Court reported in 1995 (78) ELT A146 (SC) and Goa Bottling

Company P. Ltd. Vs. UOI - 1987 (28) ELT 215 (Bom), then the

buyer who supplied the raw material or whose brand name was

affixed on the manufactured goods, cannot be treated as

manufacturer.


4.4. Referring to para 3 of the Circular 2491/2006-CX-4 dated

27.10.2008, the learned Advocate has submitted that the

amendment made by the Finance Act, 2009 inthe definition of

Business Auxiliary Service defined under Section 65(19) of the

Finance Act, 1994, it is the manufacture of excisable goods

alone was excluded from the levy of Service Tax on that

activity and manufacture of non-excisable goods was not

excluded from the scope of Section 65(19) of Finance Act,

1994. He has vehemently argued that para 3 of the aforesaid

Circular, and the amendment brought by Finance Act, 2009

applies only to manufacture on behalf of brand owner,
                                        7


however,      if   the    manufacturer      undertakes   the    complete

processes of manufacture, even of non-excisable goods, then

such activity is outside the ambit of Section 65(19) of FA,1994.

The amendment to Finance Act, 1994 was to cover the case

falling under para 3 of the said Circular to manufacturer on job-

work basis, for and on behalf of the client, using the client's

raw   materials,         which   was       escaping   Service   Tax   as

manufacturer of non-excisable goods. But, in the present case,

it is the outright sale to buyers and not a case of manufacture

with customer's raw material, which can be called a contract of

service of client. Therefore, the amendment is not applicable to

their case.


4.5. The learned Advocate further argued that the Revenue

cannot re-write the contract made by the parties. In support,

he has referred to the judgment of the Madras High Court in

the case of CIT S. Ramal Amal (1982) 135 ITR 292. The nature

of the transaction in the present case is of sale of goods and

not the service per se. The intention of the parties in the

present case is of manufacture and sale of the goods on

outright basis. In the present case, the essence of the service

contract is rendition of service from SKOL to appellant and not

vice-à-versa. In support, the learned Advocate referred to the

judgment in the case of Bharat Sanchar Nigam Ltd. - 2006 (3)

SCC (1). It is his submission that in the present case, Revenue

cannot extract contract of service from the appellant to M/s

SKOL from contract of sale of beer by appellant to buyers.

Further, the parties have intended for rendition of service from

the appellant to SKOL and the stipulation in the contract also
                                8


does not support the allegation of the department as the

consideration flows from appellant to SKOL and not from SKOL

to appellant.


4.6. The learned Advocate has further submitted that the

appellant manufactures and sell the entire quantity of beer

directly to customers nominated by SKOL on outright basis and

such sale involved transfer of ownership from appellant to the

buyers against purchase order issued by the said buyer. The

appellant receives consideration for such sale and the price is

decided mutually by the appellant and the SKOL. Therefore,

sale consideration received from nominated buyers cannot be

the consideration for the contract between appellant and SKOL.

Further, he has submitted that the price for sale transaction is

outside the purview of Service Tax even if it is accepted that

the transaction is liable to Service Tax, but in absence of any

machinery provisions for determination of value of such

services, the levy itself should fail. In support, the learned

Advocate referred to the judgment of Hon'ble Supreme Court in

the case of Commissioner of Central Excise, Vishakhapatnam

Vs. Larsen & Toubro Ltd. - 2015 (39) STR 913 (SC).


4.7   Further, he has submitted that alternatively the appellant

is entitled to the benefit of Notification No.12/2003-ST dated

20.6.2003. Further, the learned Advocate submits that the

appellants are entitled to benefit of Notification No. 39/2009-ST

dated 23.9.2009 read with Circular No. 332/17/09-TRU dated

30.10.2009.     It is also submitted that the C.A. certificate

produced by the appellant to fortify the fact that the value of
                                    9


material component and profit share of SKOL included in Net

Sale   price   of   beer    sold   under   contract    manufacturing

arrangement.


4.8    The Ld. Advocate has also submitted that the appellant

had since merged with SKOL during the relevant period,

therefore services rendered by the appellant to self cannot be

chargeable to service tax. Elaborating his argument, learned

advocate has submitted that they had filed a Scheme of

Arrangement     before     the   Hon'ble   Bombay     High   Court   in

accordance with Section 391 to 394 of erstwhile Indian

Companies Act, 1956 under which the brewery business of

appellant shall be transferred on an going concern basis to

SKOL and the appointed date was mentioned as 31.3.2009 in

the Arrangement scheme. The said scheme was sanctioned by

the Hon'ble High Court on 29.03.2012. Consequently, the

resulting company applied for change of name under Section

21 of the Companies Act, 1994 from its old name SKOL

Breweries Ltd. to SABMiller India Ltd. asthe said section 21 of

the    Act, inter alia, requires obtaining a fresh certificate of

incorporation in new name. Therefore, the resulting company

obtained fresh certificate of incorporation in the new name on

22.6.2012. It is his contention that since the arrangement has

been sanctioned by the Hon'ble Bombay High Court w.e.f. the

appointed date i.e. close of business as of March 31, 2009,

therefore, the reason given by the adjudicating authority

observing the change of name dated i.e. 22.6.2012 as the

material date for considering the merger is incorrect. In

support, the learned Advocate placed reliance on the judgment
                                    10


in the case of Marshall Sons & Co. (India) Ltd. Vs. ITO - (197)

2 SCC (302), CST Vs. ITC Hotels Ltd. - 2012 (27) STR 145

(Tri-Del), CIT Vs. Swastik Rubber Products Ltd. - (1983) 140

ITR 304 (Bom).


4.9. Learned Advocate has also submitted that the demand

notice is barred by limitation as there is no suppression of facts

inasmuch    as    the    details        pertaining      to      contract    of

manufacturing agreement were placed before the Department

in the year 2007 and the Department had issued as how cause

cum demand notice for the period from Sept, 2006 to March,

2010 on SKOL      demanding Service Tax on the total amount

received @ Rs.27/- per case under the category of IPR service

and alternatively under the 'Franchise Service'. The demand

was issued to SKOL alleging that being brand name owner,

they were rendering Intellectual Property Right (IPR) Service to

the manufacturer-Appellant. Thus, the Department has been

aware of the entire facts relating to manufacture of beer by the

appellant as per the agreement between the appellant and M/s

SKOL. The Department has now issued the show cause notice

to the appellant, pursuant to the amendment to the meaning of

Business Auxiliary Service, with effect from01.9.2009.Besides,

through the letters dated 9.9.2010, 18.4.2011 and 30.5.2011,

the   appellant   has   provided        the   details    of     contract    of

manufacturing     arrangement,      labour     bills    etc.,    hence     the

Department all along was aware of the fact that the appellant is

in agreement with SKOL for manufacture of beer. Besides,

since the issue involved is a question of interpretation of law,
                                  11


neither extended period of limitation can be invoked nor

penalty is liable to be imposed on the appellant.


5.    Per Contra, the learned Special Counsel Mr. K. M. Mondal

for the Revenue has submitted that by the Finance Act 2009,

the definition of Business Auxiliary Service has been amended

and thereafter the Board had issued instruction on 06.7.2009

clarifying the scope and effect of amendment brought into

force. In para 3.1 of the said clarification, it has been clearly

mentioned that the activity undertaken, if resulted in the

manufacture of excisable goods, then it falls outside the scope

of the levy of Service Tax under Business Auxiliary Service, but

in the event the resultant product in non-excisable goods, then

Service Tax would be attracted. He has submitted that Chapter

Note 4 of Chapter 22 of Central Excise Tariff Act, 1985, does

not cover alcohol/liquors for home consumption. After the

aforesaid   amendment,     the     Central    Govt.    has    issued    a

Notification No. 39/2009-Service Tax dated 23.9.2009 laying

down that exemption from Service Tax that would be available

subject to the conditions mentioned there under. Further, he

has   submitted   that   further      clarification   was    issued    on

30.10.2009 stating that Service Tax would be payable by the

service providers on the bottling/job charges, distribution cost

and other reimbursable expenses. So far as inputs i.e. raw

materials and packing materials are concerned, the exemption

Notification No. 39/2009-ST would be available to the service

provider provided, however, there should be documentary

proof specifically indicating value of these inputs. Thus, the

Service Tax has been imposed only on the value of service
                                12


provided by the contract bottling unit and does not tax the

product and manufacture of alcohol beer. The value of raw

materials and packing materials are not considered as elements

for computing Service Tax under the said Notification. Besides

statutory levy like, state excise duty, VAT, etc. are excluded

while computing the taxable value for levy of Service Tax.

Thus, it is only on the actual value of the service provided by

the job workers has been considered for the purpose of Service

Tax.



5.1    Referring to the bottling/brewing agreement between the

appellant and SKOL dated 11.4.2011, the learned Spl. Counsel

has submitted that various services in relation to production

and processing of alcoholic beverages, to SKOL has been

provided. It is his contention that all these services are clearly

in relation to production and processing of alcoholic beverages,

therefore, satisfies the amended definition of Business Auxiliary

Service, accordingly, taxable under Section 65(105)(zzb) read

with Section 65(19) of the Finance Act, 1994.



5.2    Further, he has submitted that Service Tax is levied on

the taxable service falling under the category of Business

Auxiliary Service provided by any person in relation to

production and processing of goods for or on behalf of the

client and not on the manufacture of alcoholic beverages itself.

He has argued that Section 65(19) of the Finance Act, 1994

while defining Business Auxiliary Service has mentioned the

words "services in relation to" and further at sub-clause (v),
                                  13


"production and processing of goods for and on behalf of

client". In addition to this, the exclusion clause has amended

and excludes the activity that amounts to manufacture of

excisable goods from the purview of said service, wherein the

'manufacture' has the meaning assigned to clause (f) of Section

2 of the Central Excise Act, 1944 and excisable goods has the

same meaning assigned to it under clause (d) of Section 2 of

the said Act. The service element came into existence when the

activities are performed for and on behalf of client for

consideration and thus, from the wording of Section 65(19), it

is clear that intention of the legislature is not to levy tax on the

manufacture of beverages', but the services rendered in

relation to production and processing of said goods for and on

behalf of client.



5.3   He has further submitted that in the present case the

appellant has been providing various services/facilities to SKOL

like, providing storage space for material, packaging materials

and finished products; maintaining accounts with regard to the

raw   materials,    packaging   materials,   and   finished   goods;

providing transportation, in war and out for handling of the raw

materials, packaging materials and finished products; providing

laboratory facilities, equipment and office space; providing

manpower for carrying out the work of SKOL. It is his

contention that all these above activities combine with the

actual brewing and bottling activity are the entire scope of the

work carried out by the appellant for and on behalf of SKOL.

Thus, it is clear that the appellant had provided services in
                                  14


relation to production or processing of goods for and on behalf

of SKOL. Therefore the services provided by appellant to SKOL

is clearly 'business auxiliary service'. Further, he has submitted

that on a plain reading of section 65 (19) of the Finance act

1994, it is quite clear that service tax is not levied on the

manufacture of alcoholic beverages, it is levied on the services

provided in relation to such manufacture/processing carried out

by the service provider for or on behalf of its client. Therefore,

the contention of the appellant that service tax which is sought

to be levied is nothing but tax on manufacture of goods or sale

of goods is totally incorrect.



5.4   The Ld. special counsel further submitted that the

appellants rendering services in relation to the manufacture or

processing of non-excisable goods for or on behalf of SKOL. As

per the amended definition of business auxiliary service, taxes

not levied when any person undertakes manufacturing of

alcoholic beverages on his own account. It is levied only when

services are provided in relation to production or processing of

goods for or on behalf of clients. It is to be noted that service

tax is being levied on the service provided and not on

manufacture or sale of alcoholic beverages. Therefore it is

incorrect to say that the activities undertaken by the appellant

amount the manufacture and outright sale of beer. Under the

agreement, the appellant has no option to effect any outright

sale of the branded beer to any person of its choice. Entire

production has to be sold to SKOL or to its indenters or other

person as may be determined and at the price communicated
                                15


by SKOL on payment of state excise duty or VAT which would

be reimbursed to it by SKOL.



5.5   He    has    further   submitted    that   as   per    the

'bottling/brewing agreement, the appellant is just a service

provider (i.e. job worker of SKOL). It has paid the job charges

i.e. service charges by SKOL, who are brand owner and who

have proprietary right over the goods. As per clause 2.8 of the

agreement, the appellant will manufacture and supply the beer

as may be determined by SKOL from time to time. As per

clause 2.9 the appellant shall supply the branded beer to SKOL

or to the indenters or other persons as may be determined by

SKOL. As per clause 3.3, the sale of SKOL beer shall be made

according to dispatch instruction issued by SKOL or its

nominated indenters and that invoices shall be raised by the

appellant at the prices communicated by SKOL from time to

time. As per clause 3.1, out of the sale proceeds collected from

the buyers the appellant will pay SKOL the net proceeds of Rs.

27/- per case of 12 bottles of 650 ML and 24 bottles of the 330

ML. The balance would be retained by appellant as service

charges    which   would     cover   manufacturing    cost   and

manufacturing profit.



5.6. Responding to the argument of the appellants that there is

no valuation mechanism for ascertaining the value of beer

manufactured on job work basis, learned special counsel has

submitted that section 67 of the Finance Act, 1994 read with

Service Tax (Determination of value) Rules, 2006 provides for
                                     16


determination of value of taxable service for charging service

tax. Notification No. 39/2009-ST dated 23/9/2009 and the

clarification issued by the board dated 30/10/2009 provide for

the method of determination of taxable value for the services

rendered by any person in relation to production or processing

of alcoholic beverages for or on behalf of the client. He has

contended that the notification cannot create a liability, on the

contrary it reduces the burden of incidence of tax on the value

of inputs, subject to certain conditions.



5.7   Further, rebutting the argument that the date of merger

of brewing business of the appellant with M/s SKOL Breweries

Ltd. was 31/3/2009 and not 29/3/2019, the Ld. Special counsel

has urged that a combined reading of the meaning of

'appointed date', 'effective date', clause 2 which provides for

date of coming into effect, clause 9.5, clause 9.8 and clause 16

which provides that the scheme is conditional, would indicate

that merger becomes effective only upon fulfillment of all the

conditions as per clause 16 of the scheme of arrangement. It is

clear from the records that after approval of the scheme by the

Hon'ble High Court, certificate of incorporation was obtained

from the Registrar of Companies on 22/6/2012. Therefore the

effective   date   of   merger      would   be   22/6/2012   and   not

31/3/2009 as claimed by the appellant. Thus it follows that the

appellant had functioned independently till 21/6/2012 and

provided services       to   SKOL    in relation   to   production or

processing of alcoholic beverages. In support he has referred to

the judgment of Hon'ble Patna High Court in the case of Tata
                                   17


iron and steel Co Ltd Vs. Presiding officer and others (2001)

IIILLJ 66 Pat.,      Tribunal in the case of Technocraft Industries

India Ltd Vs CCE Mumbai 2000(120) ELT 106 (T), CCE

Chandigarh Vs Nahar Industries Pvt. Ltd. 2009 (236) ELT 206

(T), Marigo Paints Ltd Vs CCE Vadodara 2014(308) ELT 421

(T),and Hon'ble Gujarat High Court in the case Indus Tower Ltd

Vs State of Gujarat 2017-TIOL-1845-HC-AHM-VAT.



5.8   On the issue of limitation, the Ld. Special counsel has

submitted that the appellant though provided services under

the taxable category of Business auxiliary service to its client, it

did not take registration under the said category and failed to

declare that the facts to the Department. Thus, non-declaration

of the said facts tantamounts to suppression of facts. Further

he has contended that the amendment to the definition of

business auxiliary service was from 1/9/2009 by the Finance

Act,1994 and the appellant was aware that its activities under

the bottling/brewing agreement dated 11/4/2007 with SKOL

are clearly covered by the definition of Business auxiliary

service under section 65(19) of the Finance Act, 1994. For the

said reason the appellant filed a writ petition No.6851 of 2013

before Hon'ble Bombay High Court challenging its constitutional

validity. Therefore it cannot be acceptable that under a

bonafide belief the appellant carried out manufacture and sale

of beer for and on behalf of SKOL. Further he has contended

that the argument that the department was aware of the

details   of   the     contract   of   manufacturing    agreement

dt.11.4.2007 hence extended period limitation cannot be made
                                          18


applicable, does not obliterate the act of suppression of fact as

held by Hon'ble Gujarat High Court in the case of CCE, Surat-I

Vs. Neminath Fabrics Ltd. - 2010 (256) ELT 369 (Guj). Hence,

demand with interest have rightly conformed and appropriate

penalties imposed by the adjudicating authority.


6.         Heard both sides at length and perused the records.


7.         The     issues     involved      in    the    present    appeal   for

determination are whether:


     (i)           the Appellants(formerly known as M/s Fosters India

                   Pvt. Ltd.), who manufactured beer, affixed with the

                   Brand name "Fosters" of M/s SKOL Breweries Ltd.

                   and      sold    under        their   instruction    as   per

                   Bottling/Brewing               agreement        dt.11.4.2007,

                   rendered services under the taxable category of

                   "Business       Auxiliary      Services"(BAS)       and   the

                   Computation of the demand is correct;


           (ii)    The merger/amalgamation of Appellant Company

                   with M/s SKOL Breweries Ltd. be taken as the

                   appointed date i.e. 31.3.2009 as per the scheme of

                   amalgamation or 21.06.2012, when the certified

                   copy of the order of High Court sanctioning the

                   scheme was filed with Registrar of Companies,

                   Mumbai, thereby, service rendered to self, for the

                   disputed period, hence no tax is payable;


           (iii)   the demand is barred by limitation.
                                  19


8.    By virtue of an agreement between the Appellant and

M/s SKOL Breweries Ltd       dt.11.04.2007, made effective from

12.09.2006, the Appellant agreed to manufacture beer, bearing

the brand name owned by M/s SKOL, and clear/sale the same

in the local market to the customers/indenters of M/s SKOL

Ltd. or supply the same to M/s SKOL itself. The sale proceeds

are retained by the Appellant but were required to pay Rs.27/-

per case of 12 bottles of beers as per the agreement to M/s

SKOL. The department confirmed service tax on the entire sale

proceeds received by the Appellant on sell of the said beer.


9.    The Revenue alleged that the Appellants had provided

taxable service under the category of "Business Auxiliary

Service", as amended w.e.f 01.9.2009             particularly under

clause (v) i.e. production or processing of goods for, or on

behalf of the client, hence liable to service tax.


10.   The Appellants in a simpler way, responded to the said

argument    stating   that   even     though   under   the   bottling

agreement, the Appellant is required to manufacture and sell

the beer affixing/using brand name of M/s SKOL Breweries

Ltd., but the entire transaction is only that of a sale transaction

with the customers under a separate contract and no service

of 'production or processing of goods for, or on behalf of the

client' has been provided to M/s SKOL Breweries Ltd, since the

goods were manufactured out of their own raw material, using

their own infrastructure, and the consideration is paid by them

to M/s SKOL Breweries Ltd. for using their Brand name, and no

consideration was flowing from M/s SKOL Breweries Ltd. for the
                                            20


said service. In any case the demand of service tax cannot be

confirmed on the sale price of the branded beer to the

customer.


11.    Before proceeding further, it is necessary to read the

relevant provisions of the Finance Act, 1994 i.e. the definition

of Business Auxiliary Services (BAS) as contained in Sec.65(19)

of the said Act prior to and after 01.09.2009.


Before 01.9.2009


[(19) "business auxiliary service" means any service in relation to, --

               (i)      promotion or marketing or sale of goods produced or provided by
                        or belonging to the client; or

               (ii)     promotion or marketing of service provided by the client; or

               [ * * * *]

               (iii)    any customer care service provided on behalf of the client; or

               (iv)     procurement of goods or services, which are inputs for the client;
               or

                        [Explanation. -- For the removal of doubts, it is hereby declared
                        that for the purposes of this sub-clause, "inputs" means all goods
                        or services intended for use by the client;]

               [(v)     production or processing of goods for, or on behalf of, the client;]

               (vi)     provision of service on behalf of the client; or

               (vii)  a service incidental or auxiliary to any activity specified in sub-
                       clauses (i) to (vi), such as billing, issue or collection or recovery
                       of cheques, payments, maintenance of accounts and remittance,
                       inventory management, evaluation or development of prospective
                       customer or vendor, public relation services, management or
                       supervision, and includes services as a commission agent, [but
                       does not include any information technology service and any
                       activity that amounts to "manufacture" within the meaning of
                       clause (f) of Section 2 of the Central Excise Act,1944.
              [Explanation. -- For the removal of doubts, it is hereby declared that for
              the purposes of this clause, --

               (a)     "commission agent" means any person who acts on behalf of
               another person and causes sale or purchase of goods, or provision or
               receipt of services, for a consideration, and includes any person who,
               while acting on behalf of another person --

                       (i)      deals with goods or services or documents of title to such
                                goods or services; or
                                            21



                       (ii)     collects payment of sale price of such goods or services;
                                or

                       (iii)    guarantees for collection or payment for such goods or
                                services; or

                       (iv)     undertakes any activities relating to such sale or purchase
                                of such goods or services;
                       ........................................................................

After 01.9.2009 [(19) "business auxiliary service" means any service in relation to, --

(i) promotion or marketing or sale of goods produced or provided by or belonging to the client; or

(ii) promotion or marketing of service provided by the client; or [ * * * *]

(iii) any customer care service provided on behalf of the client; or

(iv) procurement of goods or services, which are inputs for the client;

or [Explanation. -- For the removal of doubts, it is hereby declared that for the purposes of this sub-clause, "inputs" means all goods or services intended for use by the client;] [(v) production or processing of goods for, or on behalf of, the client;]

(vi) provision of service on behalf of the client; or

(vii) a service incidental or auxiliary to any activity specified in sub-

clauses (i) to (vi), such as billing, issue or collection or recovery of cheques, payments, maintenance of accounts and remittance, inventory management, evaluation or development of prospective customer or vendor, public relation services, management or supervision, and includes services as a commission agent, [but does not include any activity that amounts to manufacture of excisable goods].

[Explanation. -- For the removal of doubts, it is hereby declared that for the purposes of this clause, --

(a) "commission agent" means any person who acts on behalf of another person and causes sale or purchase of goods, or provision or receipt of services, for a consideration, and includes any person who, while acting on behalf of another person --

(i) deals with goods or services or documents of title to such goods or services; or

(ii) collects payment of sale price of such goods or services;

or

(iii) guarantees for collection or payment for such goods or services; or

(iv) undertakes any activities relating to such sale or purchase of such goods or services;

[(b) "excisable goods" has the meaning assigned to it in clause (d) of section 2 of the Central Excise Act, 1944 (1 of 1944); 22

(c) "manufacture" has the meaning assigned to it in clause (f) of section 2 of the Central

12. The change that has been brought into the definition of the BAS w.e.f. 01.9.2009 is the nerve chord of dispute. In the previous definition the exclusion clause was expressed as:

"[but does not include any information technology service and any activity that amounts to "manufacture" within the meaning of clause (f) of Section 2 of the Central Excise Act,1944."

13. The amendment to the said clause reads as:

"but does not include any activity that amounts to manufacture of excisable goods.

14. And the meaning of "manufacture" and "excisable goods"

mentioned under the said clause reads as:
"(b) "excisable goods" has the meaning assigned to it in clause (d) of section 2 of the Central Excise Act, 1944 (1 of 1944);
(c) "manufacture" has the meaning assigned to it in clause (f) of section 2 of the Central Excise Act, 1944 (1 of 1944)."

15. Now, Reading both the provisions in juxtaposition prevailing prior to 1/9/2009 and thereafter, it can be noticed that in the earlier provision it was prescribed that any activity that amounts to manufacture within the meaning of section 2(f) of Central excise Act, 1944 be excluded from the scope of the said definition. It did not prescribe the resultant of such activity whether excisable goods or otherwise, but, by implication, it is to be understood that goods which fall within the purview of the Central Excise Tariff Act,1985 were only covered there under the exclusion clause. In the amended provision, after 1/9/2009, it is stipulated that to fall within the exclusion clause, not only the activity should be 'manufacture' 23 within the scope of section 2(f) of Central Excise Act, but the resultant should also be an 'excisable goods'. The meaning of 'manufacture' is retained as was assigned earlier however, the meaning of 'excisable goods' has been prescribed under the new provision.

16. The revenue's contention is that the mischief in the earlier provision which excluded the activity of 'manufacture', applicable both to excisable goods as well as non-excisable goods, in the amended provision has been removed as the exclusion clause restricted only to 'excisable goods' as defined under section 2 (d) of Central Excise Act, 1944. In other words, even if the activity carried out has resulted into 'manufacture' of non-excisable goods, such activity, even if satisfies the tests laid down in ascertaining whether a process or series of processes results into emergence of a product having different name, character, use, etc., and thus become 'manufacture', still it would fall under the category of 'Business auxiliary service', and leviable to service tax. The said argument of the revenue is in line with the circular issued by the board after amendment, the relevant portion reads as under:

Government of India Ministry of Finance Department of Revenue Tax Research Unit *** D.O.F. No.334/13/2009-TRU New Delhi, 6th July, 2009 Dear Chief Commissioner/Director General/Commissioner, The Finance Minister has introduced the Finance (No. 2) Bill, 2009 in the Lok Sabha on the 6th of July, 2009. Clause 112 of the Finance (No. 2) Bill, 2009 covers all the changes relating to Chapter V of Finance Act, 1994. Changes are also being proposed in the provisions of the, -
24
xxxxxx
3. Alteration in the scope of existing taxable services :
The following alteration/modifications have been done in the existing taxable services. These changes would come into effect from a date to be notified after the enactment of the Finance (No. 2) Bill, 2009.
3.1 Modification in Business Auxiliary Service (BAS) [section 65(19)] It may be recalled that production or processing of goods for or on behalf of a client falls within the purview of this service. However, if any such activity amounts to manufacture within the meaning of section 2(f) of the Central Excise Act, the same is excluded from its purview. This exclusion has been modified to state that it would apply only if the activity results in manufacture of 'excisable goods'. Both the words/phrases i.e. 'manufacture' and 'excisable goods' would have the same meaning as defined under the Central Excise Act. The impact of this change would be that even if a process of manufacture is undertaken for the client, but the resultant product does not fall under the category of excisable goods, such as alcoholic beverages, the service tax would be attracted. Certain other goods which would also fall under BAS on account of the proposed change would be kept outside the tax net by way of exemption notification, to be issued at the appropriate time."

17. We find merit in the argument of the revenue. After the amendment to the definition of Business Auxiliary Service with effect from 1/9/2009, the activity of manufacture of non-excisable goods, that is alcoholic beverages, would fall within the scope of Business Auxiliary Service. This receives support from the judgment of Hon'ble Delhi High Court where under the constitutional vires of levy of service tax on the activity of brewing/bottling undertaken by the independent bottling/brewing Manufacturers of alcoholic beverages for their clients, has been held to be constitutionally valid. Therefore, it can safely be concluded that the activity of manufacture of alcoholic beverages, being not an excisable goods, accordingly, does not fall within the exclusion clause of the amended definition of Business Auxiliary Services. Consequently, the CBEC Circular No. 249/1/2006-CX-4 dt.27.10.2008 issued clarifying the applicability of un-amended definition of Business 25 Auxiliary Service, hence is not relevant to the facts of the present case.

18. The next vital argument advanced on behalf of the appellant is that the activity undertaken by them does not come within the scope of the clause (v), that is, "(v) production or processing of goods for, or on behalf of, the client;"

19. It is their contention that the beer is manufactured by them using their own raw materials, manpower, infrastructure and it is sold by them against consideration to the buyers under a separate contract, on payment of appropriate sales tax/VAT, hence, the production and manufacture of beer is on their own account and not for or on behalf of M/s SKOL, merely because of the fact that they affix the brand name belonging to M/SKOL. In support of their argument, they heavily relied upon the judgment of the Hon'ble Supreme Court in Cibatul Ltd.'s case, Delhi High Court judgment in Poona Bottling Co. Ltd.'s case, later upheld by the Hon'ble Supreme Court and other case laws on similar line.

20. In order to examine the said contention, it is quite essential to analyze the arrangement/agreement between the Appellant and M/s SKOL through the agreement dt.11.04.2007; the relevant conditions/stipulations reads as under:-

BOTTLING /BREWING AGREEMENT This Agreement ("this Agreement") is entered into on this eleventh day of April 2007 with retrospective effect from the twelfth day of September 2006 BY AND BETWEEN 26 SKOL BREWERIES LIMITED, a company incorporated under the provision of Companies Act, 1956, having its corporate office at Jalahalli Camp Road, Yeshwanthpur, Bangalore 560 022 (hereinafter referred to as "Skol" which expression shall, unless it be repugnant to the context or meaning thereof, be deemed to mean and include its successors and assigns) of the ONE PART.
AND FOSTERS INDIA PRIVATE LIMITED, a company incorporated under the provisions of the Companies Act, 1956 and having its registered office at Plot No.99, MIDC, Waluj, Aurangabad 431 136 (hereinafter referred to as FIPL which expression shall unless repugnant to the context or meaning thereof, be deemed to mean and include its successor or successors and buyer / buyers and permitted assigns) of the OTHER PART.
RECITALS A. FIPL is a company engaged in the business of manufacturing beer and possesses necessary and adequate facilities for manufacturing and bottling of beer and for this purpose own and operates a brewery at Plot No.l99, MIDC, Waluj, Aurangabad 431 136 under a valid and effective license from the State of Maharashtra.
B. Skol is a company also engaged in the business of manufacturing beer. Accordingly, the parties are desirous of entering into a contract manufacturing and sale arrangement for the production and sale of Skol Beer of the quality and quantity as prescribed by Skolwhich FIPL agrees to produce, bottle and dispatch to Skol and/or to its indenters to the complete satisfaction of Skol in accordance with the provisions thereof.
C. The parties have agreed mutually on the terms and conditions of the above arrangement and wish to reduce the same into writing.
NOW THIS AGREEMENT WITHNESSETH AS UNDER:
1. DEFINITIONS In this Agreement (including the Recitals) the following words and phrases shall, unless the context requires otherwise, have the following meanings -
1.1 Agreement Means this Agreement and any amendments, modifications, supplements, restatements, or notations thereto or thereof, as applicable.
1.2 Brewery Means the brewing plant of FIPL situated at Plot No.99, MDIC, Waluj, Aurangabad 431 136 where Skol beer shall be manufactured in accordance with the provisions of this Agreement.
1.3 Effective date Means 12 September 2006 27 1.4 Formulae Means all relevant information, data and material not otherwise generally known relating to manufacture of Skol beer and include characteristics, selection, judgment of properties and data relating to materials for the manufacture of Skol beer processes, techniques and methods used or useful in the production of Skol beer, owned and/or developed by Skol and disclosed to FIPL hereunder.
1.5 Indenters Has the meaning assigned to it in Clause 2.9 1.6 Person Includes bodies corporate, individuals, firms, partnerships and any other body of persons whether incorporated or not.
1.7 Specifications Means the specifications for the composition, process procedures, standards of quality, packaging, storing and presentation of Skol Beer, including all information relating to raw materials, ingredients, chemicals and Formulae used in connection with the brewing of Skol Beer, methods, processes, procedures, recipes, secrets, operating manuals, knowledge and any general and technical information relating to brewing and dealing with the Skol Beer which Skol notifies to FIPL from time to time, including any changes Skol may make at its absolute discretion;
1.8 SKOL Beer Means goods manufactured under the Trade Marks belonging to Skol.
2. GENERAL OBLIGATION 2.1 Subject to the terms and conditions herein FIPL shall brew and bottle at the Brewery such brands of Skol Beer as specified by Skol from time to time, and transport, supply and sell them in accordance with the directions and instructions given by Skol including as regards which Sates they should be transported, supplied and sold in and the manner and pricing thereof.
2.2 Further, the customers to which, and the price at which the Skol Beer manufactured and bottled by FIPL are to be supplied and sold shall be determined at the sole discretion of Skol, and the same shall be final and binding on FIPL.
2.3 FIPL shall not advertise, market or promote Skol Beer.
28
2.4 FIPL agrees to manufacture the quality of Skol Beer as per the Specifications laid down by Skol. In the event that the quality of the Skol Beer manufactured by FIPL does not conform to the Specifications, the same shall be deemed to be a material breach of this Agreement by FIPL.
2.5 FIPL will obtain at its cost all raw materials, packing materials, labels and chemicals and consumables required conforming to specifications, quality and terms as specified in writing by Skol.
2.6 FIPL shall immediately set aside storage space to store all raw materials, packing materials and chemicals and consumables to be used for manufacturing Skol Beer and keep and maintain adequate records and provide complete and accurate information on stocks of raw materials, packing material and chemicals and consumables on a weekly basis and in any event upon such request being made by Skol.
2.7 FIPL shall permit Skol's technical representatives ("Skol Representatives") to enter its premises who shall from time to time supervise the manufacture of Skol Beer at the Brewery. FIPL shall, free of charge, provide suitable office accommodation and laboratory chemicals equipment/s etc, and facilities to the satisfaction of Skol for the Skol Representative to be deputed at the Brewery for supervision as deemed fit by Skol.

The presence of the Skol Representative shall not absolve FIPL of its responsibility to manufacture Skol Beer according to the Specifications. FIPL shall solely be responsible for maintaining appropriate quality standards of Skol Beer and packaging as per relevant applicable laws. In the event of any claims or complaints being made by any third party in relation to the quality of Skol Beer or packaging, of the Skol Beer manufactured and bottled by FIPL under this Agreement, FIPL, shall, at its cost, arrange to collect such stocks (after getting necessary excise and other permissions), and drain the same in the presence of Skol Representative. In any event, FIPL shall indemnify Skol against all claims, processing, losses damages, charges expenses etc., if any, which may be made against or suffered by Skol with respect to the Skol Beer manufactured by FIPL. Further, FIPL shall also be liable to bear all costs, claims or losses arising on account of any information delay or loss in production or deterioration in the quality of the Skol Beer manufactured by FIPL, due to machinery breakdown or any other reason.

2.8 FIPL agrees to manufacture and make available and supply, the Skol Beer as may be determined by Skol 29 from time to time. The quantities are subject to a variation of plus or minus 10% (ten percent). 2.9 FIPL shall supply/invoice by sale, the Skol Beer to Skol or to the Indenters or other persons in any territory, as Skol may determine, holding necessary permits/ licences under the relevant excise laws or other applicable regulations to purchase/deal in Skol Beer (the said Persons hereinafter collectively called "Indenters") as Skol may from time to time direct.

2.10 FIPL agrees that it will comply with all the environmental laws, directives, rules and regulations and legal requirements as required by the Maharashtra Pollution Control Board.

2.11 FIPL shall ensure that the plant is in proper running condition for continuous operations at all times. FIPL shall ensure payments to the state electricity board and other local authorities as per due dates to avoid any disruption in the smooth operation of the Brewery and production of Skol Beer. FIPL has assured Skol that it has the necessary infrastructure and manpower to implement the provisions of this Agreement. 2.12 FIPL and Skol shall respectively comply with all the laws and statutory rules and regulations relating to manufacture and sale of Skol Beer.

2.13 FIPL hereby agrees that it will not enter into any contracts with any companies manufacturing and marketing brands owned by United Breweries, Asia Pacific Breweries, Inbev, Carisberg or Scottish and Newcastle or any other multinational or local brewer. 2.14 All expenses including diesel, furnace oil, water, bought out power, stores and spares for plant and machinery maintenance (including effluent and water treatment) utility consumables, workers remuneration, fixed overheads, local licenses fees, taxes and other statutory levies to be incurred under this arrangement shall be borne by FIPL. Provided that all statutory taxes and levies relating to the transport and sale of Skol Beer shall be borne by Skol as described in Clause 3.2; for the avoidance of doubt, skol shall not bear the cost of the annual brewery licence fees and other statutory taxes and levies that are for the account of FIPL. 2.15 Skol shall be responsible to apply for label registration in respect of Skol Beer manufactured by it under this Agreement and obtain the same. The registration feefor labels shall be borne by Skol.

2.16 Skol shall provide FIPL the Specifications to manufacture and sell Skol Beer solely for the limited purpose of manufacturing such products to be supplied as per the 30 directions of Skol in terms of this Agreement. 2.17 Skol shall depute Skol Representatives and/or other technical personnel at its cost who shall be competent to supervise the whole process of manufacturing, bottling, dispatch and/or other related works and who shall from time to time supervise the manufacture of Skol Beer at the Brewery covered under this Agreement.

2.18 Skol shall inform FIPL in writing the name of the Skol Representatives/technical personnel to be deputed by Skol from time to time as mentioned above prior to such deputation and FIPL undertakes and assures all co- operation, assistance and access to all such departments for this purpose of such supervision.

2.19 Skol shall be responsible for sending excise duty paid import/bond permits to FIPL to enable FIPL to dispatch Skol Beer to Skol or the indenters as the case may be. Wherever necessary, Skol shall be responsible for obtaining the verification certificates and/or other evidences from the excise authorities with regard to the dispatches of Skol Beer and furnish the same to FIPL. 2.20 Skol shall be free to resell or direct the sale to the indenters of Skol Beer on such terms and conditions as Skol may determine in its sole discretion.

2.21 Skol will provide detailed Specifications for each brand or product comprising Skol Beer to be manufactured by FIPL, Skol shall consult with FIPL the production schedule for different brands/products of Skol Beer, at periodic meetings and the production plan of FIPL shall be drawn in advance for the succeeding month, atleast15 (fifteen) days before the beginning of such succeeding month, which plan shall not be modified without the prior approval of Skol.

2.22 Any deduction in Indenters on supply of Skol Beer will be to the account of Skol.

2.23 FIPL hereby confirms represents and warrants that there are no legal or contractual impediments to enter into contracts for the manufacture of Skol Beer by FIPL and generally give effect to the terms and conditions of the Agreement by Skol and FIPL.

2.24 FIPL, on a request from Skol, shall produce and make available any additional quantities as may be agreed upon.

2.25 FIPL is further obligated to ensure that packaging, including body labels, back labels, foils, etc, shall be in accordance with directions given by Skol, from time to time and that the Skol Beer shall be bottled in universally acceptable beer bottles or as may be 31 specified by Skol.

3. PRICES 3.1 Skol and FIPL shall, from time to time, agree on the sale price of a Beer case of 12 (twelve) bottles of 650 ml and 24 (twenty four) bottles of 330 ml each of Skol Beer (a "Case") manufactured by FIPL in terms of and in accordance with this Agreement. Out of sale proceeds collected from the indenters, FIPL will pay Skol the net proceeds of Rs.27/- (Rupees Twenty Seven only) per case.

3.2 The net proceeds shall be exclusive of local excise duty, sales tax, export pass fee, octroi, freight, breakages, transit insurance and any other statutory taxes and levies. FIPL shall be responsible for the remittance of all taxes, duties and other levies and indemnify Skol against any liabilities arising thereof. FIPL also agrees to pass on the concessions/exemptions on taxes or duties and levies to Skol as long as such benefits are made available to them.

3.3 The Parties agree that the sale of Skol Beer shall be made according to dispatch instructions issued by Skolor its nominated indenters. The invoices shall be raised by FIPL at the prices communicated by Skol to them periodically in writing. Notwithstanding anything to the contrary, it is clarified that FIPL shall not be entitled to receive any amounts other than those expressly set out herein and any other realizations from sale of Skol Beer shall be remitted to Skol's account.

..................................................................................................

21. On a quick analysis of the aforesaid stipulations, reveals that the object and purpose of the agreement is clearly mentioned in clause (B) of the Recitals; the intention of the parties is to enter into a contract of manufacturing and sale arrangement for the production and sale of SKOL beer as per the quality and quantity prescribed by M/S SKOL and the appellant accepts to produce, bottle and dispatch the beer to Skol and/or to its indenters. Under the general obligations, it is clear from clause 2.1 that the appellant is required to brew and bottle at their Brewery the Skol brand beer and supply/sale the 32 same in accordance with the directions and instructions of Skol; clause 2.2 stipulates that the price at which the beer are to be supplied and sold be determined by Skol; clause 2.3 states that the appellant shall not advertise, market or promote Skol beer; clause 2.4 mentioned that if the quality of the Skol beer manufactured by appellant does not conform to the specification then it shall be treated as breach of agreement; clause 2.5 stipulates that the appellant will obtain at its cost all the materials packing materials levels chemicals renewables in accordance with the specifications as specified by Skol; clause 2.6 requires the appellant to maintain adequate records and provide complete and accurate information on stocks of raw materials, consumables etc. on weekly basis; close 2.7 prescribes that the technical representatives of M/s Skol be allowed to supervise the manufacture of beer at the Brewery and the appellant shall provide suitable office accommodation and laboratory chemicals equipment etc. free of charge; clause 2.9 stipulates that the appellants shall supply/invoice by said to Skol or to the indenters or other persons as may be determined by Skol; clause 2.11 stipulates that the plant is in proper running condition for continuous operations at all times and appellant shall ensure payment of all dues to the local Electricity Board and other authorities to avoid disruption of production; clause 2.14 stipulates that all expenses namely, diesel, furnace oil, water, power, stores and spares for plant and machinery, consumables, workers remuneration, fixed overheads local licenses fees, taxes and other statutory levies shall be borne by the appellant; under clause 3.1 SKOL and 33 appellant shall agree on the sale price of a beer case of 12 bottles of 650ml. and 24 bottles of 330ml and out of the sale proceeds collected from the indenters, the appellant will pay Skol the net proceeds of ₹ 27 per case; clause 3.2 stipulates that the net proceeds shall be exclusive of excise duty, sales tax octroi, freight, breakages, transit insurance etc.; clause 3.3 states that sale of beer be made according to dispatch instructions issued by Skol or its indenters, the invoices shall be raised by appellant at the prices communicated by Skol to them chronically, the appellants shall not be entitled to receive any amount other than expressly set out and any other realization from sale of Skol beer shall be remitted to Skol's account.

22. In nut shell, the Appellant was to procure raw materials, packing materials, lables, chemicals, consumables, manufacture using its own infrastructure, manpower in accordance with the specifications and standards, affix the brand name "Fosters" under the strict supervision of M/s Skol Brewery Ltd., maintain the quality and standard; the price of the branded beer would be determined by M/s Skol Brewery Ltd and the goods were to be sold only under the instructions of M/s Skol Brewery Ltd to the customers/indenters as may be directed.

23. The Revenue's contention is that the condition of arrangement between the Appellant M/s Skol Brewery Ltd. is that of production of goods for, or on behalf of M/s Skol Brewery Ltd/. In rebuttal the contention of the learned 34 Advocate for the Appellant referring to the judgment of Hon'ble Supreme Court in Cibatul Ltd's case (supra), is that the buyer in the said case could not be designated as a 'manufacturer' of the goods for and on behalf of the seller merely because the same were manufactured bearing brand name of the seller- supplier and out of raw materials and joint manufacturing programme drawn by the buyer and the seller.

24. In the said case the facts in brief are that M/s Cibatul Ltd (the seller) had entered into an agreement with M/s Ciba Geigy of India Ltd.(the buyer) on 24.07.1971 under which the products, namely, UF resins and MF resins were to be manufactured by the seller in accordance with the manufacturing programme drawn up jointly by seller and the buyer. The Resins were to be manufactured in accordance with the restrictions and specifications constituting buyer's standards and they were supplied at the prices agreed upon between the sellers and the buyers from time to time. The buyer was entitled to test a sample of each batch of these goods and it was only after approval by the buyers the goods were released for sale to the buyers. The buyer, who obtained trademarks from its foreign company, authorised the seller to affix the trade mark and the seller was to do so "as an agent"

for and on behalf of the buyer and not on his own account.
The Respondents M/s Cibatul Limited filed price list declaring the wholesale prices of the manufactured goods. The Assistant Collector revised the wholesale prices upward on the basis of wholesale prices at which the buyer sold the products in the market. The question before Hon'ble Supreme Court was 35 whether the wholesale price of the goods at which it was sold by the seller to the buyer for assessment or the price at which the buyer sold the goods in wholesale in the market be adopted for the purpose of assessment. In these circumstances, the Hon'ble Supreme Court has held that the goods were manufactured by the seller M/s Cibatul Ltd. on his own account and not on behalf of the buyer, hence, the whole sale price at which it was cleared/sold to the buyer M/s Ciba Geigy Ltd. be relevant for excise duty purpose.

25. In Poona Bottling's case, the petitioner was manufacturing and bottling of soft drinks like Gold Spot, Limca, Thumsup etc. They are registered with the Central Excise Department for the purpose of manufacturing the said soft drinks and installed the bottling plant by an investment of about Rs.40 lakhs. For the manufacturing of soft drinks it has to be purchase numerous articles such as bottles, crown corks, sugar, citric acid etc. Besides these, it also purchased essence from M/s Parle under franchise agreement dt.25.07.1977 and 27.02.1978. The issue was whether because of franchise agreement between the petitioner and M/s Parle, it would be construed that the petitioner deemed to have been manufacturing the soft drinks for and on behalf of M/s Parle. By virtue of notification number 211/77 dt.4.7.1977 a manufacturer of aerated waters allowed partial exemption from duty, not exceeding fifty lakh bottles for home consumption by or on behalf of a manufacturer from one or more factories during any financial year subsequent to 1977-78 and for such clearances not exceeding thirty seven lakh bottles 36 during the period commencing from July 4 1977 and ending till 31 March 1978.Analyzing the franchise agreement and the provisions of Contract Act, the Hon'ble High Court has held that the petitioner are the manufacturers of soft drinks and not M/s Parle who was not issued with notice for exceeding the prescribed limit for allowing the exemption from excise duty.

26. We do not find relevance of the principle laid down in the aforesaid judgments, inasmuch as the question involved in these cases for determination as to who was the manufacturer within the provisions of Central Excise Act for the propose of valuation in Cibatul Ltd.'s case and eligibility of exemption Notification in Poona Bottling Ltd.'s case. In the present case, the levy is on rendering of services, in contrast to the aforesaid cases, where the taxable event is on the manufacture of goods and liability to discharge the duty is on the manufacturer of goods. Further, the question in the instant case is neither the assessment of beer, nor who is the manufacturer, but it is the service rendered by the Appellant in the production of the beer to cater to the marketing needs of M/s SKOL. Therefore, the ratio laid down in the aforesaid judgments cannot be made applicable to the present case.

27. It is the contention of the Appellant that in any service, consideration flows from the service receiver to the service provider, whereas in the present case, the appellants paid Rs.27/- per case of twelve bottles to M/s Skol, hence, it is not a service. At the first blush the argument sounds quite attractive but on deeper analysis will not be sustainable. The 37 arrangement/agreement for manufacture and sale of branded alcoholic beverages between the appellant and M/s Skol is a complex one; even though the appellant is authorised to sale the manufactured branded beer in the local market, but the customers/indenters are as per the instruction of M/s Skol; the sale price is fixed by M/s Skol after mutual consultation. Thus it is not a simple provision of service agreement, where under, the service is flown from appellant to M/s Skol and the consideration is received against the service rendered. It is the argument advanced on behalf of the revenue that the service charges are adjusted against the sale price, and the balance amount returned to the service receiver out of the sale proceeds of manufactured branded beer for and on behalf M/s SKOL. Thus in determining the taxable value, in the present circumstances, Notification 39/2009 dt. 23.9.2009 has been issued, allowing deductions on the value of inputs used in the manufacture/processing of alcoholic beverages, subject to the conditions laid down there under. The said Notification reads as:

Business Auxiliary Services -- Exemption to value of inputs used for providing taxable service during manufacture/processing of alcoholic beverages In exercise of the powers conferred by sub-section (1) of section 93 of the Finance Act, 1994 (32 of 1994) (hereinafter referred to as the Finance Act), the Central Government, on being satisfied that it is necessary in the public interest so to do, hereby exempts the taxable service specified in sub-clause (zzb) of clause 105 of section 65 of the Finance Act, provided by a person (hereinafter called the 'service provider') to any other person (hereinafter called the 'service receiver') during the course of manufacture or processing of alcoholic beverages by the service provider, for or on behalf of the service receiver, from so much of value which is equivalent to the value of inputs, excluding capital goods, used for providing the same service, subject to the following conditions, namely :-
38
(a) that no Cenvat credit has been taken under the provisions of the Cenvat Credit Rules, 2004;
(b) that there is documentary proof specifically indicating the value of such inputs; and
(c) where the service provider also manufactures or processes alcoholic beverages, on his or her own account or in a manner or under an arrangement other than as mentioned aforesaid, he or she shall maintain separate accounts of receipt, production, inventory, despatches of goods as well as financial transactions relating thereto.

2. This notification shall come into force on the date of publication in the Gazette of India.

Explanation.- For the purposes of this notification, the words or phrase 'input', or as the case may be, 'capital goods' shall have the meaning as is assigned to them under rule 2 of the Cenvat Credit Rules, 2004.

[Notification No. 39/2009-S.T., dated 23-9-2009] Therefore, the value of the services needs to be determined keeping in mind the aforesaid notification and the principles of valuation prescribed under Section 67 of the Finance Act and the Valuation Rules, 2006. The Adjudicating authority has erred in adopting the sale price of the Appellant.

28. The next issue for determination is the date of amalgamation/ transfer of the Appellant's brewery unit with M/s Skol Breweries Ltd. In the scheme of arrangement as per Section 391 to 394 of the Companies Act, 1956 for amalgamation of the Appellant's brewery division with M/s Skol Breweries Ltd., the appointed date and the effective date have been defined under Clause 1.1 (b) & (f) of the said scheme, respectively, as follows:-

(b) "Appointed Date" means the close of business hour on 31st March 2009 or such other date as may be fixed by the High Court of Judicature at Bombay, or by such other authority having jurisdiction under law.
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......

(f) "Effective Date" means the last of the dates on which all the conditions and matters referred to in Clause 16 hereof have been fulfilled. References in this Scheme to the date of "coming into effect of this Scheme" or "effectiveness of the Scheme" shall mean the Effective Date.

In Clause 2 of the said arrangement, it is mentioned as:

2. Date of Coming into Effect:
The scheme shall be deemed to be effective from the appointed date, but shall be operative from the Effective date.
29. The Hon'ble Bombay High Court by order dt.29.03.2012, allowed the said Scheme and directed the petitioner company to lodge copy of the order and the scheme with the concerned Registrar of Companies within 30 days from the date of issue of the order by the Registrar. It is the contention of the Appellant that the appointed date i.e.31.03.2009 be considered as deemed transfer date of the Appellant Company and not the effective date, whereas Revenue's contention is that the scheme of amalgamation would come into force only on submission of the Hon'ble High Court's order and receipt of new certificate of incorporation from the Registrar of Companies, i.e. 22.06.2012 as per clause 16 of the scheme dealing with conditionality of the Scheme.
30. The learned Advocate, in support of their contention that the appointed date be considered as the date of transfer of brewing business of the Appellant Company and merging with M/s Skol, placed reliance on the judgment of Hon'ble Supreme Court in the case of Marshal & Sons & Co India Ltd Vs ITO 40 (1997) 2SCC 302, CIT Vs. Swastic Rubber Products Ltd, 1983 (140) ITR 304 (Bom.), State of Andhra Pradesh Vs Jindal Strips,(2007) 10 VST 777; Usha International Ltd. Vs CCE 2016 (43) STR 552 (Tri.-Del), CIT Kanpur Vs Reliance Media Works Ltd.(2017) 394 ITR 427;Gujrat High Court Order dt. 16.7.2012 in Cadilla Healthcare Ltd Vs Dy.Commissioner of Sales Tax, National Organic Chemical Industries Ltd Vs State of Maharashtra 2004 (135) STC (Bom.).
31. Revenue, on the other hand, placed the judgment of Hon'ble Patna High Court in the case of Tata Iron and Steel Co Ltd Vs. Presiding officer and others (2001) IIILLJ 66 Pat., Tribunal decisions in the case of Technocraft Industries India Ltd Vs CCE Mumbai 2000(120) ELT 106 (T), CCE Chandigarh Vs Nahar Industries Pvt. Ltd. 2009(236) ELT 206 (T) Marigo Paints Ltd Vs CCE Vadodara 2014(308) ELT421(T),and also the Hon'ble Gujarat High Court judgment in the case Indus Tower Ltd Vs State of Gujarat 2017-TIOL-1845-HC-AHM-VAT.
32. The principle in this regard has been considered in the context of Income Tax Act,1961 by Hon'ble Supreme Court in Marshal & Sons Co. India Ltd's case(supra). Their Lordships at Para 14, observed as follows:-
"14. Every scheme of amalgamation has to necessarily provide a date with effect from which the amalgamation/transfer shall take place. The scheme concerned herein does so provide viz. 1.1.1982. it is true that while sanctioning the scheme, it is open to the Court to modify the said date and prescribe such date of amalgamation/transfer as it thinks appropriate in the facts and circumstances of the case. If the Court so specifies a date, there is little doubt that such date would be the date of amalgamation/date of transfer. But where the Court does not prescribe any specific date but merely sanction sanctions the 41 scheme prescribed to it - as has happened in this case - it should follow that the date of amalgamation/date of transfer is the date specified in the scheme as "the transfer date". It cannot be otherwise. It must be remembered that before applying to the Court under Section 391(1), a scheme has to be framed and such scheme has to contain a date of amalgamation/transfer. The proceedings before the Court may take some time; indeed, they are bound to take some time because several steps provided by Sections 391 and 394- A and the relevant Rules have to be followed and complied with. During the period the proceedings are pending before the Court, both the amalgamating units, i.e. the Transferor Company and the Transferee Company may carry on business, as has happened in this case but normally provision is made for this aspect also in the scheme of amalgamation. In the scheme before us, clause 6(b) does expressly provide that with effect from the transfer date, the Transferor Company (Subsidiary Company) shall be deemed to have carried on the business for and on behalf of the Transferee Company (Holding Company) with all attendant consequences. It is equally relevant to notice that the courts have not only sanctioned the scheme in this case but have also not specified any other date as the date of transfer/amalgamation. In such a situation, it would not be reasonable to say that the scheme of amalgamation takes effect on and from the date of the order sanctioning the scheme. We are, therefore, of the opinion that the notices issued by the Income Tax Officer (impugned in the writ petition) were not warranted in law. The business carried on by the Transferor Company (Subsidiary Company) should be deemed to have been carried on for and on behalf of the Transferee Company. This is the necessary and the logical consequence of the Court sanctioning the scheme of amalgamation as presented to it. The order of the Court sanctioning the scheme, the filing of the certified copies of the orders of the Court before the Registrar of Companies, the allotment of shares etc may have all taken place subsequent to the date of amalgamation/ transfer, yet the date of amalgamation in the circumstances of this case would be 1.1.1982. This is also the ratio of the decision of the Privy Council in Raghubar Dayal Vs Bank of Upper India Ltd."

33. The Hon'ble Andhra Pradesh High Court in Jindal Strips Ltd.'s case, while considering the issue whether the merger of two companies was w.e.f. 01.04.1995 or from the effective date i.e. 19.09.1996, for the purpose of demand of sales tax/VAT, following the ratio laid down by Hon'ble Supreme Court in Marshal Sons & Co.'s case, held that while approving the scheme if the Court has not fixed any specific date as the effective date, then the date agreed upon by the parties would be the effective date of amalgamation.

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34. This Tribunal in the case of ITC Hotels Ltd.'s case (supra) was confronted with the question whether the amalgamation of M/s ITC Hotels Ltd and M/s Ansal Hotels Ltd with the parent company M/s ITC Ltd. was as on 01.04.2004,i.e. the appointed date as per the Amalgamation schemeduly approved by the Hon'ble High Courts or the effective date of amalgamation, when the application filed with Registrar of companies that is 23.03.2005. Following the judgment of Hon'ble Supreme Court in Marshall Sons & Co. Ltd.'s case, it is held that the date of amalgamation would be the 'appointed date' presented in the scheme. Further, the Tribunal has observed that even though the said judgment was delivered in the context of Income Tax law, but binding relating to the issues arising under Central Excise Act or under Chapter 5 of Finance Act, 1994.It is observed as:

"10. The law declared by the Apex Court is binding and is required to be followed. The submission of the learned DR that the ratio of the above judgment given in the context of income tax would not be applicable to the facts of the present case as there is no specific provision to that effect under the Central Excise Act or under the Chapter V of the Finance Act, 1994 cannot be appreciated inasmuch as the law declared by the Supreme Court is binding on all the Courts, in terms of the Article 141 of the Indian Constitution. The Hon'ble High Court of Delhi and the Kolkata having held the date of amalgamation as 1-4-2004 has to be considered as the correct date of amalgamation. If that be so, admittedly, the appellant cannot be held to be providing services to itself. The Tribunal in the case of Precot Mills - 2006-TIOL- 818-CESTAT-BANG. = 2006 (2) S.T.R. 495 (Tri.-Bang.), has held that for leviability of service tax, there should be a service provider and a service receiver. No one renders service oneself, as such, there can be no question of leviability of service tax. Having held that the amalgamation is effective from 1-4-2004, the service provided by the respondent has to be considered as provided to himself, in which case, no service tax would arise against them. The order of the Commissioner cannot be faulted upon on this ground. At this stage, we may take into consideration the learned DR's reference to clause 7 of the scheme of amalgamation which is as follows :
"7. Savings of concluded Transactions : The transfer of the undertaking of the Transferor Companies under clause 4 above, the continuance of the proceedings under clause 5 above and the effectiveness of 43 contacts and deeds under clause 6 above, shall not effect any transaction or the proceeding already concluded by the transferor companies on or before the effective date and shall be deemed to have been done and executed on behalf of the Transferee Company."

By referring to the above clause, the contention of the learned DR is that any transaction or proceeding conducted by the transferor company on or before the effective date will not be affected by the scheme of amalgamation. However, we find that such clause stands incorrectly interpreted by the learned DR. A reading of the above clause is reflective of the fact that the action of the transferor company on or before the effective date shall be deemed to have been done and executed on behalf of the transferee company. As such, it is clear that the said clause supports the respondent's stand that any business conducted by the respondents is to be held as having been conducted on behalf of the transferee company. As such, the service tax provided to the ITC Ltd. and Ansal Hotels Ltd. have to be considered as having been provided on behalf of the transferee company viz. ITC. Ltd., in which case, no service tax liability would arise against the service provider."

35. Subsequently, this Tribunal, in Usha International Ltd.'s case, has considered all the aforesaid three judgments. The facts leading to the issue before the Tribunal was that a refund claim of Rs.84,76,586/- of service tax paid on royalty paid by the transferee company Usha International Ltd to M/s Joy Engineering Ltd, the transferor Company was filed on the basis of High Court's order dt.26.05.2008 approving the merger w.e.f. 01.04.2007 being the appointed date. This Tribunal, applying the principle laid down in Marshall Sons & Co. and that of Jindal Strips Ltd, held as follows:-

"7. In the light of the foregoing binding precedents there remains no scope for any debate that the date of amalgamation in the present case is to be held to be 1-4-2007 and not 20-6-2008. Obvious consequence of this is that the service rendered during the impugned period (1-4-2007 to 31- 3-2008) became service to self and consequently service tax paid during the said period became eligible for refund. ..............................................................................................................."

36. Revenue has referred to the judgment of Hon'ble Patna High Court in Tata Iron & Steel Co. Ltd's case. In the said case, there was merger/amalgamation of its subsidiary M/s 44 Indian Tube Co. Ltd with the holding company i.e M/s Tata Iron & Steel Co. Ltd. The issue before the Court was what pay scale, dearness allowance and other benefits the employees are entitled and from which the same shall be given to them. The Tube company merged with Tata Iron & Steel Co. Ltd with effect from 1.4 1983, the appointed date where as the Bombay High Court and Calcutta High Court had passed the Order on 15.5.1985 and the copy of the Orders were filed with the Registrar of Companies on 01.09.1985 and the scheme of amalgamation became effective from 01.10.1985. Taking note of the clauses relating to the effective date of operation of the scheme vis-à-vis clause 7 of the scheme which provides that the transferee company shall give a general notice of offer to the date preceding the effecting date offering employment to all the employees of the transferor company, the Hon'ble Patna High Court held that for the said purpose, the effective date would be considered for transfer of employees from the transferee company to transferor company as 01.10.1985. We do not find any relevance of the said judgment to the facts of the present case. The other judgments referred to by the Revenue viz. Technocrafts Industries India Ltd, Nahar Industrial Enterprises Ltd, which are passed while examining the question of extending the benefit of SSI exemption on amalgamation from the effective date as per the Order of the Court. The revenue has further argued that since the service tax was payable on the services rendered by the appellant to M/s Skol from 1/4/2009 to 22/6/2012, the said liability cannot be extinguished because of merger deemed to have been 45 applicable from the appointed date. In support, they referred to the recent judgment of Hon'ble Gujarat High Court in Indus Tower Ltd.'s case. In the said case a writ petition was filed under Article 226 of Constitution of India with prayer seeking declaration of Section 52 of GVAT Act 2003 as ultra vires to the Constitution of India. Their Lordships, distinguishing the judgment of Hon'ble Supreme Court in Marshall Sons & Co. Ltd case, observed as follows:-

"21. The decision of the Hon'ble Supreme Court in the case of Marshall Sons & Company Limited V. ITO (supra) is concerned, their cannot be any dispute with respect to the proposition of law laid down by the Apex Court, however, the same shall not be applicable to the facts of the case on hand; more particularly, considering Section 52 of the GVAT Act. As observed hereinabove, neither Section 52 of the GVAT Act cannot be said to be an encroachment upon the powers of the Union Legislation, as envisaged under Section 246 of the Constitution nor the same can be said to be in conflict with the provisions of the Companies Act, 1956. Therefore, the decision of Hon'ble Supreme Court in the case of State of West Bengal &Ors Vs Committee for Protection of Democratic Rights, West Bengal & Ors. (supra) as well as UCO Bank &Ors. Vs Dipak Debbarma & Ors. (supra) relied upon by the learned Counsel for the petitioners shall not be of any assistance to the petitioners. As observed hereinabove, both the Acts operate in different fields and with respect to different eventualities. Therefore, considering the pith and substance of Section 52 of the GVAT Act, it cannot be said to be in conflict with the Union Legislation."

Consequently, upholding the constitutional vires Section 62 of GVAT Act, 2003, their Lordships observed as follows:-

"28. In view of the above and for the reasons afore stated, it is held that Section 52 of the Gujarat Value Added Tax Act cannot be said to be beyond legislative competence, and therefore, the same cannot be said to be ultra vires to Article 246 & 252 of the Constitution of India. It is held that Section 52 of the GVAT Act is within the State legislative competence under Entry 52 of List II of Seventh Schedule and the same cannot be said to be encroaching upon the powers of the Union legislation. Therefore, challenge to the constitutional validity of Section 2 (23) (d) and 52 of the to the GVAT Act fails."
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37. We do not find any relevance of the said judgment to the present case as no such enactment has been passed validating levy of collection of service tax under the Finance Act,1994 similar to that of Sec.52 of GVAT Act. Therefore, the 'appointed date' i.e. as on 31.3.2009 be taken as the date of amalgamation/merger of the Brewery Division with M/s SKOL as sanctioned by the Hon'ble Bombay High Court.

38. The learned Advocate for the Appellant has further submitted that the demand is barred by limitation as initiating investigation on the very same agreement dt.11.4.2007, periodical show cause notices were issued for the period September 2006 to March 2007 to M/s SKOL Breweries Ltd. demanding service tax of amount of Rs.27/- per case of 12 bottles under the category of Intellectual Property Right and alternatively under Franchise service. Therefore, the fact that the Appellant had manufactured beer, affixed the brand name of SKOL and supplied it to them or sold to the customers of M/s SKOL is known to the department. Therefore, there was no suppression of fact, hence, extended period of limitation cannot be invoked. We find substance in the argument of the learned Advocate for the Appellant. We have gone through the sample show cause notices annexed to the appeal memo and find that for the very same agreement, investigations have been initiated by the Appellant against M/s SKOL and demand was issued for recovery of service tax on the amount of Rs.27/- per case of 12 bottles by the Appellant to M/s SKOL as per the arrangement/agreement dated 11.04.2007. Therefore, the demand is barred by limitation.

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39. We summarize are finding as follows:-

(i) During the relevant period, the Appellant had rendered services to M/s SKOL Beverages Ltd, falling under the amended definition of "Business Auxiliary Service" as laid down under Section 65 (19) of Finance Act, 1994 and the computation of demand ought to have been carried out taking note of Notification No.39/2009, dt.23.03.2009.
(ii) The appointed date in the scheme of amalgamation i.e. 31.03.2009 be considered as the date for considering the service tax liability and not the effective date when the certificate of incorporation was issued by the Registrar of Companies i.e. 21.06.2012.
(iii) Demand is barred by limitation.
40. In view of the above, the impugned order is set aside and the appeal is allowed. CO disposed off.

(Order pronounced in the open court on 11.07.2019) (D.M. Misra) Member (Judicial) (Sanjeev Srivastava) Member (Technical) Bahalkar