that it addressed a complaint to the Advertising
Standards Council of India („ASCI‟) in relation to the first of the three TVCs
released. ASCI assured ... separate e-mails dated 9th January, 2018 TCL made further complaints to
ASCI against the Appellant.
7. TCL claimed that by e-mails dated 15th
Maida‟, Britannia filed a complaint before the Advertising
Standards Council of India („ASCI‟). After failing attempt to the said
complaint, Britannia, in July 2016, introduced ... product (and not its packaging)
before the Advertising Standards Council of India (ASCI) and it was
only after it was unsuccessful there it decided
Lall referred to the Advertising Standards Council of India ('ASCI')
Code and, in particular, Clause IV which contains the Declaration of
Fundamental Principles ... Chapter I
of 'Standards of Conduct' as prescribed under the ASCI Code which
mandated that advertisements shall neither distort facts nor mislead
violative of the orders passed by
the Advertising Standards Council of India („ASCI‟).
(xiii) The Plaintiff‟s allegations with regard to the „best ever formula
