relied upon the Advertising Standards Council of India Code
(for short "ASCI Code"). The relevant portion of the ASCI Code is reproduced
hereinbelow ... profession in order to
promote the supply of goods or services." ASCI Code defines advertising as a
paid-for communication, addressed to the Public
Hindustan Unilever Limited vs Gujarat Co-Operative Milk Marketing ... on 16 June, 2017
Author: S
against which the Plaintiff approached the Advertising Standards
Council of India, (hereinafter „ASCI‟) which by email dated 13th December
2017, assured it that ... other modified
commercials came to be telecasted. The Plaintiff addressed complaints to
ASCI against the second and third television commercials by two separate
emails dated
respect to initial TVCs impugned therein to Advertising Standards Council
of India (ASCI) which rejected the said complaint. It was the contention of
the senior ... senior counsel for P&G on this aspect contended that ASCI has
technical experts and once ASCI has been approached and has rejected
restraining the defendant no.1 Advertising
Standards Council of India (ASCI) from assessing or proceeding with the
CS(COMM) No.1484/2016 Page ... plaintiff was shocked to receive
a letter dated 21st October, 2016 from ASCI forwarding
therewith complaint dated 18th October, 2016 received from
MRF against
that it addressed a complaint to the Advertising
Standards Council of India („ASCI‟) in relation to the first of the three TVCs
released. ASCI assured ... separate e-mails dated 9th January, 2018 TCL made further complaints to
ASCI against the Appellant.
7. TCL claimed that by e-mails dated 15th
State Commission, thereupon, on 8.9.2009
appointed Administrative Staff College of India,
Hyderabad (ASCI) as Investigating Authority to carry
out investigation into books of accounts maintained ... proceedings in case No.121 of 2008, received the
report from the ASCI on 9.7.2010 in pursuance of the
order directing for investigation
arose.
''7. However, taking into account the facts stated in
ASCI's investigation report that the retail supply tariffs of R Infra ... Commission whereby it appointed and directed the
Administrative Staff College of India (ASCI) of Hyderabad to investigate
into the affairs of the appellant. The said
report of the „Administrative Staff College of
India‟ (ASCI).
6. Similarly for the AY 2018-19, assessee determined the arm‟s
length price for transfer ... report of the Administrative
Staff College of India (ASCI), Hyderabad, which is a Government of
India enterprise based on which, R-infra G‟s revenues
font size of the super did
not comply with the ASCI guidelines regarding font size requirements for a
disclaimer.
6. Learned senior counsel ... impugned advertisement was violative of the previous orders passed by the
ASCI. He pointed out that said orders had attained finality and the
defendant
