upon the Advertising Standards Council of India Code
(for short "ASCI Code"). The relevant portion of the ASCI Code is reproduced
hereinbelow ... order to
promote the supply of goods or services." ASCI Code defines advertising as a
paid-for communication, addressed to the Public
vigorous competition and
public enlightenment. In fact, Chapter IV of the ASCI Code, relied
upon by the plaintiffs, itself specifically deals with Comparative
Advertising ... relevant portion of the ASCI Code reads as under:-
"CHAPTER IV
To ensure that Advertisements observe fairness in competition such
that the Consumer
Cable Television Network Rule, 1994 and code of
Advertising Standards Council of India ('ASCI'). The DRP held that as per
the Explanation
Mrf Limited. vs Metro Tyres Limited. on 1 July, 2019
Equivalent citations: AIRONLINE 2019 DEL
