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upon the Advertising Standards Council of India Code (for short "ASCI Code"). The relevant portion of the ASCI Code is reproduced hereinbelow ... order to promote the supply of goods or services." ASCI Code defines advertising as a paid-for communication, addressed to the Public

vigorous competition and public enlightenment. In fact, Chapter IV of the ASCI Code, relied upon by the plaintiffs, itself specifically deals with Comparative Advertising ... relevant portion of the ASCI Code reads as under:- "CHAPTER IV To ensure that Advertisements observe fairness in competition such that the Consumer

Mrf Limited. vs Metro Tyres Limited. on 1 July, 2019 Equivalent citations: AIRONLINE 2019 DEL